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Module 5 - RM

The document discusses the classification and research application of secondary data, highlighting its benefits such as resource efficiency and accuracy, as well as drawbacks like applicability issues and potential inaccuracies. It outlines the stages of problem identification, hypothesis designing, and sampling considerations where secondary data can be utilized. Additionally, it emphasizes the importance of evaluating secondary data through checks on methodology, accuracy, topical relevance, and cost-benefit analysis.

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15 views8 pages

Module 5 - RM

The document discusses the classification and research application of secondary data, highlighting its benefits such as resource efficiency and accuracy, as well as drawbacks like applicability issues and potential inaccuracies. It outlines the stages of problem identification, hypothesis designing, and sampling considerations where secondary data can be utilized. Additionally, it emphasizes the importance of evaluating secondary data through checks on methodology, accuracy, topical relevance, and cost-benefit analysis.

Uploaded by

rashmishroff2016
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Module 5

Secondary data
Classification of data
• Primary data: Collected by the individual researcher/ team of
researchers for their personal research use
• Secondary data: Available through regular/ periodic data collection by
secondary sources (investigative body/ team of researchers without a
certain set of research objectives) that are not usually topical or
research specific
Research application of secondary
data
Problem
Hypotheses Sampling
identification and
designing considerations
formulation stage

Validation and
Primary base authentication
board
Research application of secondary
data
• Problem identification and formulation stage: past data and information on the topic under
study. Can be extremely useful in developing a conceptual framework for investigation.
• Hypotheses designing: earlier work done on the topic and market data as well as industry trends
and market facts. Could help in developing assumptions that can be translated into testable
hypotheses for the study.
• Sampling considerations: respondent-related databases are important sources of respondent
statistics and relevant contact details.
• Primary base: can be used to design questionnaires for the primary study.
• Validation and authentication board: earlier records and studies as well as data pools. Can also
be used to support or validate the information collected through primary sources.
Benefits

• Resource advantage: Save time, energy and cost of data collection.


• Accessibility: Structured and compiled data is easier to use for research.
• Accuracy and stability: Data collected by experienced organization,
Government/ Non-government research teams are usually accurate and
comply with all the validity and reliability checks. Additionally, these
organizations have enough resources to collect large-scale data and
ensure data quality.
• Assessment: Can be used to support primary data, researchers can easily
estimate the applicability to a larger population, provide methods of
comparing data over two time points.
Drawbacks
• Applicability: Time lag between use of data and data collection,
difference in units of measurement of the same concepts might lead
to issues in applicability of secondary data sources.
• Accuracy: Data quality checks are vital while using secondary data as
they are not collected by researcher. Discrepancies, reporting errors,
systematic bias, omission and displacement issues might jeopardize
the accuracy and quality of secondary data.
Evaluation of secondary data
• Sampling
• Methodology
Methodology check • Analytical Tools
• Interpretation and reporting

• Source of data- how reliable?


Accuracy check • Reporting issues
• Misrepresentation of data

• What is time period of the data


Topical check • Time lag between the research study and the data collected

• Measure the benefits of a using a data minus the costs associated


Cost-benefit analysis with procuring it from organizations that usually sell data for
research
Classification of secondary data
Secondary data

Internal External

Company record Published data: Government/Non-Government sources

Employee record Electronic database

Sales data Syndicate data: agencies that collect organization/ product-


category-specific data
Financial record

Other publications

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