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Final Project

The document outlines a project focused on optimizing retail store sales through data analysis, identifying purchase patterns, and forecasting trends. It utilizes tools like Python, Power BI, Excel, and MySQL for data cleaning, visualization, and storage. The project aims to enhance decision-making and improve business performance by addressing challenges in inventory management and customer behavior understanding.

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seemacm0599
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48 views15 pages

Final Project

The document outlines a project focused on optimizing retail store sales through data analysis, identifying purchase patterns, and forecasting trends. It utilizes tools like Python, Power BI, Excel, and MySQL for data cleaning, visualization, and storage. The project aims to enhance decision-making and improve business performance by addressing challenges in inventory management and customer behavior understanding.

Uploaded by

seemacm0599
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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RETAIL STORE SALES

OPTIMIZATION
PRESENTED BY : SEEMA M
INTRODUCTION

• Retail stores handle large amounts of sales data daily. Optimizing sales
operations can lead to increased profits and better customer
satisfaction. This project focuses on identifying sales patterns,
optimizing product placement, and forecasting future trends.
PROJECT OBJECTIVES

• Identify patterns in customer purchases.


• Optimize product placement and inventory management.
• Predict future sales trends using forecasting techniques
TOOLS & TECHNOLOGIES

• Python: Exploratory Data Analysis (EDA), forecasting.


• Power BI: Sales visualization and trend analysis.
• Excel: Data cleaning and preprocessing.
• MySQL: Data storage and querying
PROBLEM STATEMENT

• Retail businesses face challenges in understanding customer purchase


behavior, optimizing inventory management, and predicting future sales
trends. Inefficient product placement, improper stock levels, and unoptimized
discount strategies can lead to revenue loss and reduced profitability.
• This project aims to analyze retail sales data to uncover key sales patterns,
identify top-performing products and stores, optimize inventory management,
and forecast future sales trends. By leveraging data analytics and
visualization tools, the goal is to enable data-driven decision-making to
improve overall business performance.
PROJECT PROCESS

DATA SET DATA CLEANING


• The Superstore dataset contains retail • We have used EXCEL for data
transactional data with columns like Product ID, Cleaning, Handle missing values,
Category, Store ID, Date, Sales, Discount, and anomalies like duplicate entries,
Profit. It helps analyze sales trends, customer • Used Python for Preforming
behavior, and profitability across products and Exploratory Data Analysis (EDA)
stores.

Data Visualization
Used Power Bi and python to build visualizations
and Dashboard showing Patient Trends
DATASET OVERVIEW

The dataset used in this project is the Superstore Sales dataset, which includes the following key columns:
• Product ID: Unique identifier for each product.
• Category: Product category (e.g., Furniture, Office Supplies).
• Store ID: Unique identifier for each retail store.
• Date: The date of the transaction.
• Sales: The total sales value for the product sold.
• Discount: The discount applied to the product during the transaction.
• Profit: The profit made from the sale of the product.
DATA CLEANING

• Prepare the data for analysis by handling missing values, removing duplicates, and ensuring
consistency
• Removing Duplicates : Identified and removed duplicate rows to ensure data integrity.
• Handling Missing Values: Numerical columns (e.g. Sales, Profit) were filled with the mean or
median values.
• Categorical columns (e.g., Category) were filled with the mode to ensure consistency.
• Ensuring Data Consistency:
• Converted date columns into proper date time format.
• Checked for any outliers or incorrect data types and rectified them.
KEY INSIGHTS
CLEANED DATASET
EXPLORATORY DATA ANALYSIS (EDA)

•Analyze seasonal sales trends, especially during holidays.


•Identify top-performing products and stores.
•Examine the correlation between discount and profit.
•Understand customer purchasing behavior and sales distribution.
DATA STORAGE IN MYSQL

• Design a relational database schema with appropriate tables and


relationships.
• Load the cleaned dataset into MySQL.
• Execute queries to extract insights, such as:
• Best-performing stores based on revenue and profit.
• Product categories driving the most sales.
• Store-wise and category-wise profitability.
DATA VISUALIZATION WITH POWER BI

Key Interactive Dashboards


• Sales Trends Over Time – Analyze revenue patterns across different
time periods.
• Product Category Performance – Identify top-performing categories.
• Profitability Analysis – Compare profit margins across stores and
products.
• Impact of Discounts on Sales – Evaluate how discounts influence
revenue and profit.
• Geographic Sales Performance – Map-based visualization of store
locations and regional sales.

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