Lesson 5.capstone
Lesson 5.capstone
• Data Quality
• Data quality is a top consideration. The cost
is almost immaterial if the data is not high
enough quality to have meaningful action
on. When you are evaluating different
research approaches, it is important to
understand which one will yield the kind of
quality insights that you are looking for.
The Criteria that will Address the Completeness of Data
Collection Method
• Timeliness of results
• Our notion of timeliness has changed in terms of
experimental research. It is used to be that
observation or investigation completed days or
weeks after an experiment was done. But the speed
of result and the rate at which technology allows us
to collect information has accelerated. Now it is
possible to collect and analyze different data points
before, during and after the procedure of
experimentation. Is the mode of data collection you
are considering providing insights at the right speed
The Criteria that will Address the Completeness of Data
Collection Method
• Cost
• Cost remains a factor. The cost of an output of
investigative project research is relevant vis a vis
the potential profits from its insights as well as in
comparison to the amount spent. Researchers
are encouraged to learn how dramatically the
advent of new technologies has impacted the
cost of the market research, putting complex
processes such as concept testing affordably into
the hands of smaller companies and brands.
The Criteria that will Address the Completeness of Data
Collection Method
• Data Security
• With the increasing proliferation of digital
technology, data security remains a
paramount concern. Since information
provides an important competitive
advantage, researchers are also concerned
with safeguarding their proprietary
investigation or output project as well.
The Criteria that will Address the Completeness of Data
Collection Method
• Convenience
• Convenience remains a factor in data
collection during experimentation. A research
methodology that would require devoting
significant amounts of time in reaching out
the objectives, for example the availability of
the materials and accessibility of all the
procedures needed to come up to a
successful experimental project
The Criteria that will Address the Completeness of Data
Collection Method