CRISIS INFORMATICS:

LANGUAGE AND SOCIAL MEDIA

 CRISIS INFORMATICS IS AN
EMERGING FIELD THAT FOCUSES
ON THE USE OF INFORMATION AND
COMMUNICATION TECHNOLOGY
(ICT) TO MANAGE AND RESPOND
TO CRISES
 L A N G U AG E A N D
SOCIAL MEDIA

Social media platforms are often

used to disseminate information and
mobilize resources during a crisis

Crisis informatics in the context of

language and social media involves
leveraging social media platforms
and linguistic analysis to manage
a n d r e s p o n d t o c r i s e s e ff e c t i v e l y.
 C R I S I S I N F O R M AT I C S O N
L A N G UA G E A N D S O C I A L
MEDIA
Information Dissemination: Social media platforms like
Twitter, Facebook, and Instagram are crucial for
disseminating real-time information during crises. They
help spread alerts, updates, and safety instructions quickly
to a wide audience.
Crowdsourcing and Citizen Participation: Social media
allows citizens to contribute valuable information, such as
eyewitness accounts, photos, and videos, which can aid
emergency responders in assessing the situation and
planning their response.
Semantic Analysis: Advanced natural language processing
(NLP) techniques are used to analyze social media texts for
relevant information. This includes identifying keywords,
sentiments, and topics related to the crisis. Example:
hashtags (#)
 C R I S I S I N F O R M AT I C S O N
L A N G UA G E A N D S O C I A L
MEDIA
Cross-Lingual Processing: Given the global nature of social
media, it's essential to handle multiple languages. Cross-
lingual sentence embeddings help in understanding and
comparing crisis-related texts across different languages.
Coordination and Collaboration: Social media facilitates
coordination among various stakeholders, including
government agencies, NGOs, and the public. It helps in
organizing relief efforts and mobilizing resources
efficiently.
Ethical and Privacy Considerations: The use of social
media data in crisis informatics raises ethical and privacy
concerns. It's important to handle sensitive information
responsibly and ensure that data collection and analysis
comply with privacy laws and ethical guidelines
 THE POWER OF
COMMUNICATION
 G E N E R AT E D F R O M VA R I O U S
S O U R C E S , I N C LU D I N G S O C I A L
M E D I A , N E W S R E P O RT S , A N D
O N -T H E - G R O U N D S E N S O R S .
C R I S I S I N F O R M AT I C S
I N V O LV E S C O L L E C T I N G ,
P R O C E SS I N G , A N D
A N A LY Z I N G T H I S D ATA T O
GAIN INSIGHTS AND MAKE
INFORMED DECISIONS.
C O M M U N I C AT I O N T O O L S
S U C H A S T E X T M E SS A G I N G ,
E M A I L S , C H AT G R O U P S , A N D
T H E V I RT UA L
WORLDS/INTERNET HELPS
G R E AT LY I N S P R E A D I N G
I N F O R M AT I O N S O N W H AT T O
DO UPON FINDING
Y O U R S E LV E S I N S U C H
S I T U AT I O N S .
TEXT MESSAGING
Text messaging is the act of sending short, alphanumeric
communications between cellphones, pagers or other hand-held
devices, as implemented by a wireless carrier.

Skierkowski and Wood (2012) found out that the use of text
messaging by adolescents is a widely accepted phenomenon
that has grown rapidly in the last few years in response to the
advent of new and more affordable mobile phone technologies.
Indeed, the development of mobile phones with full keyboards,
touch screens, or advanced word formation programs has
facilitated the process by which young people have embraced
this technology as a hallmark of their generation.

During disasters, text messaging is often a critical tool due to its

simplicity, reliability, and ability to function in low-bandwidth
situations. Governments and agencies use SMS to broadcast
critical information to affected populations. Individuals use text
to check on loved ones and share on-the-ground information.
CHAT GROUPS/SOCIAL
MEDIA
Chat groups involves using instant messaging platforms to
manage and respond to crises effectively. Chat groups
enable real-time communication, allowing for quick
dissemination of information and coordination among
responders and affected individuals. It can provide a
platform for community members to support each other,
share resources, and offer emotional support during a
crisis.
Emergency responders and volunteers can use chat groups
to coordinate relief efforts, share updates, and mobilize
resources efficiently. Chat groups can also be used to
gather real-time information from the public, such as
reports of damage, requests for help, and updates on the
situation on the ground, however, ensuring the privacy and
security of chat group communications is crucial, especially
when handling sensitive information during a crisis.
CHAT GROUPS/SOCIAL
MEDIA
Social media facilitates the rapid exchange of information,
enabling real-time updates and requests for help (Palen &
Anderson, 2016). The language used often shifts to urgent,
concise, and directive forms to convey critical information
efficiently. Misinformation, a common issue during crises, can
spread quickly in chat groups and other social media
platforms. Oh et al. (2013) highlight how rumors and
unverified claims can proliferate, often exploiting the
emotional and uncertain nature of such events. These
platforms also play a key role in crowdsourcing information,
where users contribute data on safety conditions, which tends
to be brief and factual for clarity and speed (Reuter &
Kaufhold, 2018).

Social media provides an avenue for emotional support, with

chat groups often becoming places for solidarity and
encouragement during emergencies (Starbird & Palen, 2011).
The language in these interactions emphasizes empathy and
community, often expressed in simple, reassuring messages
like “Stay strong” or “We’re in this together.” Therefore, official
organizations use social media for structured communication,
sharing verified updates and instructions. These messages are
formal and authoritative, aiming to reduce confusion (Reuter &
Kaufhold, 2018).
VIRTUAL WORLDS
Crisis informatics in the context of virtual worlds and the
web involves leveraging online platforms and digital
environments to manage and respond to crises effectively.
For instance, Tan et al. (2017), in their literature
review, identify 49 various apps used by
professional response organizations/ authorities
to collaborate with citizens during a disaster.
These apps allow users to practice emergency response
scenarios in a controlled, virtual setting. During crisis,
websites and online portals can serve as central hubs for
crisis information, providing real-time updates, resources,
and communication channels for affected individuals and
responders. Online collaboration tools such as Google
Docs, Slack, and Trello can also facilitate coordination
among emergency responders, volunteers, and
organizations involved in crisis management.
EMAILS

Email data can be used to monitor natural

disasters, track public health emergencies,
and understand public opinion during
political crises. Email is a digital
communication tool used for personal,
professional, and commercial purposes. It
was first developed in the 1970s by Ray
Tomlinson, and has evolved with webmail
services, spam filters, and other features.
Email remains a vital channel in today's
digital world, facilitating collaboration and
information sharing.
 THANK YOU

GROUP II ANNALYN ABUYOG

STELLA HORA ANGELA GAMBOA
JOHN BENEDICT MERHAN IRISH MATIRA
ALOHA IBAJO CHRIZZELE MATIRA
MARY JOY MANDIYA
ANNA MENDOZA
SELECTING VISUAL AIDS
E N H A N C I N G YO U R P R E S E N TAT I O N
 EFFECTIVE DELIVERY TECHNIQUES

This is a powerful tool in public speaking. It involves Effective body language enhances your message,
varying pitch, tone, and volume to convey emotion, making it more impactful and memorable:
emphasize points, and maintain interest: Meaningful eye contact
Pitch variation
Purposeful gestures
Tone inflection
Maintain good posture
Volume control
Control your expressions
 NAVIGATING Q&A SESSIONS

1. Know your material in Maintaining composure during the Q&A session is

advance essential for projecting confidence and authority.
Consider the following tips for staying composed:
2. Anticipate common Stay calm
questions
Actively listen
3. Rehearse your responses
Pause and reflect

Maintain eye contact

SPEAKING IMPACT
Your ability to communicate effectively will leave a
lasting impact on your audience
Effectively communicating involves not only
delivering a message but also resonating with the
experiences, values, and emotions of those
listening
 DYNAMIC DELIVERY

Learn to infuse
METRIC MEASUREMENT TARGET ACTUAL
energy into your
delivery to leave a
Audience
lasting impression # of attendees 150 120
attendance
One of the goals of
Engagement
effective Minutes 60 75
duration
communication is to
motivate your Q&A interaction # of questions 10 15
audience

Positive feedback Percentage (%) 90 95

Rate of
information Percentage (%) 80 85
retention
 FINAL TIPS & TAKEAWAYS

Consistent rehearsal Seek feedback

Strengthen your familiarity
Reflect on performance

Refine delivery style Explore new techniques

Pacing, tone, and emphasis
Set personal goals

Timing and transitions Iterate and adapt

Aim for seamless, professional delivery

Practice audience
Enlist colleagues to listen & provide feedback
 SPEAKING ENGAGEMENT METRICS

IMPACT FACTOR MEASUREMENT TARGET ACHIEVED

Audience interaction Percentage (%) 85 88

Knowledge retention Percentage (%) 75 80

Post-presentation surveys Average rating 4.2 4.5

Referral rate Percentage (%) 10 12

Collaboration opportunities # of opportunities 8 10