Search

Engine
Optimizati
on
Sandeep
What is Seo?

SEO: Search engine optimization (SEO)

is the process of improving the visibility
of a website or webpage on a search
engine results page (SERP) for relevant
searches.
(or)
SEO is a technique for designing and
developing a website to rank well in
search engine results. improving the
volume and quality of traffic to a website
from search engines.
Why do you need Search
Engine Optimization?

SEO is one of the top Digital

Marketing Channels used to
generate traffic on your website.
This marketing channel is very
important because it is not only
about the search engines but also
about having good SEO improves
the user experience and eventually
the website traffic.
Benefits Of SEO
● Get more customers to your
website, Business or any product.

● Brand Visibility.

● Site Popularity.

● Quality Sales Leads.

● Active Buyers.

● Increase your profile against your

Competitors.
Types of Seo:

There are two types of Seo

Techniques are there they are:
1.On Page SEO:
On-Page SEO, this relates to the
content present on the web page.
On-Page SEO, this relates to the
content present on the web page.
2.Off Page SEO: Off-Page SEO
mainly focuses on external ranking
mediums like back links, internal
linking.
 On Page Seo:
On-page SEO is the practice of
improving the design, code,
functionality, and navigation structure
of the website to give users an easy to
navigate and flawless user
experience. A lot of things come under
on-page optimization and here are the
some very important of them:
●Keywords
●Content
●Page Titles
●Meta Description
●Meta Tags
●URL Structure
●Redirections
 Off Page Seo:
Off-page SEO consists of all the
activities of link building to build high-
quality backlinks from various
websites.. Here are the activities you
can consider in your work list to
generate high quality and authority
backlinks pointing towards your
website.

• Directory submission
• Social bookmarking
• Business listings
• Blog commenting
• Forum marketing
• Image submission
• Article submission
• Link building
• Web 2.0 submissions, etc.
How to Design An SEO
Friendly Website:
SEO web design is a way of designing and developing websites to make
them search-engine friendly.
Making a website SEO-friendly means that Google and other search engines
can crawl each page on the website efficiently, interpret the content
effectively, and index it in their database.
It is important that you design and develop an SEO-friendly website to
increase organic traffic and earn first page rankings in Google.
On-Page Optimization Strategies:
● Conducting keyword research, selecting the right keywords and topics, and using
them in appropriate places on the page
● Using title tags, header tags, image alt tags, and the meta description tag correctly
● Creating a URL structure that is optimized for users and search engines
● Creating an internal link structure, navigation, and information architecture that
helps the search engines crawl the website effectively and efficiently and aligns
with your user’s expectations
● Creating great content that can be used to earn inbound links during off-page
optimization strategies
● Using multiple types of content such as images, videos, lists, and text
● Creating a responsive website design that provides a great experience across
devices
● Designing a website that is visually appealing, represents your brand, and has a
consistent look and feel
Off-Page Techniques Include:
● Analyzing your competition to better understand what strategies they
are using to rank in the search results
● Using keyword-rich anchor text in your inbound links
● Earning inbound links from websites that are considered authoritative
by the search engines
● Earning links to content deep within your website

For SEO Friendly website as a digital marketer check the below mentioned
terms for before Optimization of Website.
 Title:
Title tags are displayed on search engine
results pages (SERPs) as the clickable
headline for a given result, The title tag
of a web page is meant to be an
accurate and concise description of a
page's content. Google typically
displays the first 50–60 characters of
a title tag

Why are title tags important?

Meta title tags are a major factor in helping
search engines understand what your
page is about, Title tags are used in
three key places:
(1) search engine results pages (SERPs), (2)
web browsers, and (3) social networks.
Description:
The description provides a concise explanation of a Web page's
content.
The description is often, but not always, displayed on search engine
results pages, so it can affect click-through rates.
Google does not recognize this meta element as a ranking factor, so
using target keyword phrases in that element will not help a site
rank better.
size of this description meta tag, but almost all search engines
recommend it to be shorter than 160 characters of plain text.
Meta Description:
● The meta description is an HTML attribute that provides a brief summary of a
web page. Search engines such as Google often display the meta description in
search results, which can influence click-through rates.
● Meta descriptions can be any length, but Google generally truncates snippets to
~155–160 characters
● This is the 3rd most important thing that Google includes in snippet while
displaying SERPs against a search term.
● Make sure to create an interactive description of the use of potential keywords
and CTA. This will help your visitors to connect with you easily to avail of your
services. Either, we can improve the conversion and CTA by using this best
practice.
Favicon :

● A favicon is a visual representation of

your website and business, so users will
identify with your brand based on the
favicon you use.
● It’s important to make sure you produce
the best favicon possible as this is what
users will identify your brand with.
Here are some things to keep in mind when
creating your favicon:
1.Brand Identity

2. Simplicity
3. Use space wisely
Adobe Flash Player:

Flash has played an important role in the

rise of the internet, but it is now a bad
choice for any modern web design, and
can be detrimental to your search
engine optimisation (SEO).
On the websites of yesteryears, you would
commonly come across animations and
videos making use of Flash.
Nowadays however, it’s considered a poor
choice, and web designers will opt for
alternative methods.
JavaScript:

Javascript primarily used on web design, it

is Interrupted Language.

JavaScript can complicate the search

engines’ ability to read your page,
leaving room for error, which could be
detrimental for SEO
.
Problems start to surface when JavaScript is
not directly embedded in the document.

Another potential pitfall is the JavaScript

file may not be in sync with the cached
version of the website.
pop-ups :

Pop-ups are on-site elements carrying

different effects on user experience.
pop-ups are displayed outside the main
website browser window. Google and
other search engines don't like new
window pop-ups which are rarely used
except by spammy websites because
they are: 1. damage user experience,
2. reduce ease of website
navigation
3. hard to close.
Canonical Tag:
A canonical tag is a way of telling search engines that a specific URL
represents the master copy of a page. Using the canonical tag prevents
problems caused by identical or "duplicate" content appearing on multiple
URLs.
Duplicate content is a complicated subject, but when search engines crawl
many URLs with identical content, it can cause a number of SEO problems.
Canonical tag best practices:
1.Canonical tags can be self-referential
2.Proactively canonicalize your home-page
3.Spot-check your dynamic canonical tags
4.Canonicalize cross-domain duplicates
Avoid mixed signals
Use Of Proper
Keywords:
Keywords are ideas and topics that define what
your content is about. In terms of SEO,
they're the words and phrases that searchers
enter into search engines, also called "search
queries." If you boil everything on your page
— all the images, video, copy, etc.
Keywords are important because they are the
linchpin between what people are searching
for and the content you are providing to fill
that need.
Once you have keywords decided, you can
easily use it as headings and content on the
website
Internal Linking:
Internal Links are hyperlinks that point at (target) the same
domain as the domain that the link exists on (source). In
layman's terms, an internal link is one that points to another
page on the same website.

Internal links are links that go from one page on a domain to a

different page on the same domain. They are commonly used
in main navigation.

These type of links are useful for three reasons:

1.They allow users to navigate a website.

2.They help establish information hierarchy for the given
website.
3.They help spread link equity (ranking power) around websites.
HTML Sitemap:

An HTML sitemap links your website together, so it increases your internal linking for
SEO purposes, creating a more interconnected website. It also makes it easier to
navigate your website, which is considered a “plus” in the world of SEO.

HTML sitemap has other benefits:

1. Organize large websites
2. Make it easier for search engines to categorize your content.
3. Easily add new content to dynamic sites.
4. Easily add new content to dynamic sites.
5. Find internal linking opportunities
Navigation:

Your website navigation is one of the

primary ways that search engine
crawlers find and crawl your content.
Visitors can move around the website.

A well-structured navigation can help

search engines understand which pages
are most important and can help shape
page authority.

“Navigation” of a website is best

understood as the means for users to
explore your site.
Image Alt tag:
An alt tag, also known as "alt attribute" and "alt description," is an HTML
attribute applied to image tags to provide a text alternative for search
engines. Applying images to alt tags such as product photos can positively
impact an ecommerce store's search engine rankings.
Product images should be optimized for site speed and use the same keyword as
the product page itself.
The text should be kept short to maximize its impact.
Don't prioritize alt tags over SEO deliverables such as titles, inter-linking, and
meta descriptions. Alt tags should only be prioritized for image-heavy pages
that are very light on text.
Footer:
Footer links are definitely an overlooked factor when it comes to SEO.
The footer of a website serves many purposes, and one of those also directly ties
in with your website’s ranking and performance in organic search results.
Linking is an important aspect of SEO, as with what you do with the links that are
living on your footer.

Google wants to understand whether you’ve added footer links only for
SEO purposes, or if they exist to help the end-users in their navigation
process.