Copywriting
• Meaning and Definition of Copywriting,
• The Copywriter,
• Copywriting for Print,
• Copywriting guidelines,
• Radio Copywriting, TV Copywriting, Writing for the Web,
• Tips for writing good web content.
COPY IS A FORM OF CONTENT – WRITTEN BY A
WRITER FOR THE AUDIENCE.
Information is available on media and posted in
Copywriting different forms.
Writing different types of content to generate
revenue.
Copywriting consists of composing different types of
content to generate revenue and encourage
prospects to take action.
It acts as a backbone to many digital marketing
campaigns.
Introduction Carefully consider sharing information with
consumers to encourage them to buy
products/services.
In-House
Freelancer
The SKILLS
Copywriter Creative
Ability to curate the right message for the right
audience.
Writing skills
Presentation
Identify who your print ad is aimed at
Write an engaging Headline
Keep it concise
For Print Focus on one message
Write in a personable and conversational style
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Examples ctiveness-of-print-advertising-here-are-killer-print-cam
paigns-to-make-you-look-twice
MMT –
Moment
Marketing
using Print
Use of straightforward language.
Write to the pace people talk
Incorporate Pauses.
For Radio Cut excess verbiage.
Rewrite elaborately constructed sentences.
Tell listeners what to do next.
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Nestle
Well-written content drives visitors to lead, which
leads the consumer, consumer to purchase.
For Web Landing Pages
Blogs
Posts
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