Value Chain Analysis
Value Chain Analysis
Value Chain
The term ‘Value Chain’ was used by Michael Porter in his book "Competitive
Advantage: Creating and
Sustaining superior Performance" (1985).
The value chain analysis describes the activities the organization performs and links
them to the organizations competitive position.
2. Operations: Activities related to turning raw materials and components into a finished product
3. Outbound logistics: Activities related to distribution, including packaging, sorting, and shipping
4. Marketing and sales: Activities related to the marketing and sale of a product or service,
including promotion, advertising, and pricing strategy
5. After-sales services: Activities that take place after a sale has been finalized, including
installation, training, quality assurance, repair, and customer service
Secondary Activities
Secondary activities help primary activities become more efficient—effectively creating a
competitive advantage—and are broken down into:
Conducting a value chain analysis encourages to evaluate how each step contributes to or reduces
from the final product or service
• Cost reduction by enhancing the efficiency of value chain activities, thereby lowering expenses.
• Product differentiation by allocating more time and resources to areas like research and
development, design, or marketing to make the product stand out.
In addition to optimizing budgets and establishing competitive advantage, businesses can also use value chain
analysis for:
SCM, Strategic decision making, Improving customer satisfaction, Innovation & Development, Environmental &
social impacts.
3 steps to Value Chain Analysis