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04 - Setting The Research Goal

The document outlines the steps for setting research goals using the SMART framework, emphasizing the importance of clarity, measurability, achievability, relevance, and time-bound objectives. It also discusses the significance of understanding project context, retrieving data from various sources, and ensuring data quality through checks and statistical methods. Additionally, it highlights the stages of the information retrieval process, from identifying the problem to evaluating the results.

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6 views13 pages

04 - Setting The Research Goal

The document outlines the steps for setting research goals using the SMART framework, emphasizing the importance of clarity, measurability, achievability, relevance, and time-bound objectives. It also discusses the significance of understanding project context, retrieving data from various sources, and ensuring data quality through checks and statistical methods. Additionally, it highlights the stages of the information retrieval process, from identifying the problem to evaluating the results.

Uploaded by

theophilusindia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Step 1 -Setting

the Research
goal
Setting the Research goal

 • Understand the what, why, and how of the project.


• SMART Goals Framework
• S- Specific
• M – Measurable
• A- Achievable
• R- Relevant
• T-Time - Bound
Specific

 Goal should be clear and easy to understand


 What to accomplish?
 learning new or exploring data or visualising data
 How to accomplish?
 What programming language, packages and
functions
 Who needs to involve with the project?
 Team
Measurable

 Identifies a metric with a specific target to show


that you have succeeded
 Choose metric that indicates topic has been learnt
successfully
 Need to decide at what point exploring to be stopped
 Choose a metric that indicates good model fit or
accuracy
Achievable

 Achievable based on current skills, knowledge and


resources
 Does the goal challenge me to improve and grow,
even if I fail
Relevant

 Check whether it aligns your own interests as well


as whether it will actually allow you to grow and
move forward
 Is it worth the time and effort?
 Is this the right time to tackle the goal?
Time-Bound

 Goal should have deadline.


 Creates a sense of urgency in achieving the goal
 Goal can be broken down into smaller objectives
and tasks to continue build momentum as you
progress through the project.
Understanding the Project
Context
 • Ask questions and explore examples.
 • Align research with business expectations.
 • Recognize how results impact the business.
Project Charter
Components
 • Clear research goals
 • Project mission and context
 • Analysis methodology
 • Resource requirements
 • Deliverables and success metrics
 • Timeline
Step 2: Retrieving Data

 • Data collection is foundational to success.


 • Internal sources: Databases, Data Marts, Data
Warehouses, Data Lakes.
 • External sources: Nielsen, GFK, Twitter, LinkedIn,
Facebook.
Data Collection
Challenges
 • Scattered knowledge due to organizational
changes.
 • Policies balance access and security.
 • Explore internal and external sources.
Data Quality Checks

 • Conduct checks during retrieval and


preparation.
 • Use statistical methods to ensure data integrity.
 • Focus on learning insights during exploration.
Different Stages of
information retrieval
process
 Problem/topic
 Information need occurs when more information is
required to solve
 Information retrieval plan
 Define information need, resources, retrieval
techniques and search terms
 Information retrieval
 Evaluating the results
 Locating publications
 Find out where and how the required publication can
be acquired
 Using and evaluating the information
 Evaluate the final results of the process

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