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Problem Statement

GenGrow, a leading generator engine manufacturer, is expanding into the Low KVA genset segment to diversify and meet market demands. However, the company faces challenges in establishing a strong aftermarket presence due to a historical focus on larger generators, limited brand visibility, and resource constraints. To overcome these issues, GenGrow seeks innovative solutions that include targeted marketing, enhanced customer support, and strategic resource allocation for sustainable growth in the Low KVA market.

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Ibrahim Poonawala
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3 views1 page

Problem Statement

GenGrow, a leading generator engine manufacturer, is expanding into the Low KVA genset segment to diversify and meet market demands. However, the company faces challenges in establishing a strong aftermarket presence due to a historical focus on larger generators, limited brand visibility, and resource constraints. To overcome these issues, GenGrow seeks innovative solutions that include targeted marketing, enhanced customer support, and strategic resource allocation for sustainable growth in the Low KVA market.

Uploaded by

Ibrahim Poonawala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Enhancing Aftermarket Market Presence in Low KVA Segment for Sustainable Growth GenGrow is a renowned

generator engine manufacturing company, recognized as a leader in the industry. With a rich history of providing
reliable power solutions, the company has become a trusted name in the market. Our products are available
through a robust network of dealers and sales channels, ensuring accessibility and support to customers
nationwide. In a strategic move to diversify and meet evolving market demands, GenGrow has recently entered
the Low KVA genset segment. This expansion is a testament to our adaptability and commitment to catering to a
broader range of customer needs. While our presence in higher capacity generators is well-established, the focus
on Low KVA gensets represents a new and exciting chapter for GenGrow.

Problem Background - In our pursuit of sustainable growth, we've identified a challenge in establishing a robust
aftermarket market presence in the Low KVA segment. Despite a strong foothold in higher capacity generators, our
reach and influence in the Low KVA sector need improvement, hindering overall market expansion and revenue
potential.

Root Cause Analysis - The primary cause lies in a historical focus on larger generators, resulting in insufficient
strategies and resources dedicated to the Low KVA segment. Limited brand visibility and inadequate product
support contribute to a less competitive position in this crucial market segment. In order to solve the problem, we
also launched many initiatives, such as marketing campaigns, bundled product, and service packages. However,
there was not much traction, and we are struggling.

Challenges and Constraints - Key challenges include heightened competition from specialized Low KVA providers,
lack of targeted marketing strategies, and a perceived gap in service quality. Resource constraints have further
impeded our ability to establish a compelling presence in the Low KVA aftermarket.

Expectations - To address this issue, we expect a comprehensive solution that encompasses targeted marketing
initiatives, enhanced customer support infrastructure, and a strategic reallocation of resources to effectively tap
into the Low KVA market. The solution should not only boost market share but also ensure sustained growth in this
segment.
• Prepare Growth strategy encircling mix of Product, Price, Positioning and Promotion.
• Growth strategy can be break into long term and short-term strategy with expected
revenue growth.
• Share investment plan if any & its return of investment outlook.
• Any out of the box suggestions can also be inculcated.
• Design digital strategy to enhance customer experience

This case study is presented to a group with the expectation that they propose innovative solutions to fortify our
aftermarket market presence in the Low KVA segment.
The recommendations should encompass actionable strategies addressing marketing, customer support, and
resource allocation to ensure a sustainable and successful market expansion.

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