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9 Text and Visual Dimension

The document outlines the principles of media and information literacy, focusing on the design of text and visual elements. It includes learning objectives, types of text, and key design principles such as line, shape, value, texture, color, and form. Additionally, it emphasizes the importance of creating positive visual media and personal branding.

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21 views36 pages

9 Text and Visual Dimension

The document outlines the principles of media and information literacy, focusing on the design of text and visual elements. It includes learning objectives, types of text, and key design principles such as line, shape, value, texture, color, and form. Additionally, it emphasizes the importance of creating positive visual media and personal branding.

Uploaded by

bjotero
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Media and Information Literacy

Text and Visual


Dimension of
Information and
Media
Prepared by:
DESIREE JOY L. CUBILLAS
ANHS-SHS Teacher

ANHS-Senior High School


Media and Information Literacy

Learning Objectives:

1. Explain the principles in designing text and visual


elements
2. Evaluate the impact of text and visual content and
forms
3. Design a personal brand or logo using appropriate
text and visuals
4. Spread positive and affirming information through
visual media.

ANHS-Senior High School


Media and Information Literacy
Formative assessment: REVIEW

1.What are the trends in Media and Information?

2.What trends in media and information do you see


in the future?

3.Which trends of media and information do you


see as very essential?

ANHS-Senior High School


Media and Information Literacy

Activity 1:
Word
worlds

ANHS-Senior High School


Media and Information Literacy

Text may be defined as a


simple and flexible format of
presenting information or
conveying ideas whether hand-
written, printed or displayed on-
screen. It is very powerful in
disseminating information,
providing direction and giving
suggestions.

ANHS-Senior High School


Media and Information Literacy
2 TYPES OF TEXT
1.Formal - Example of these are:
• News Articles
• Published Books
• Newspapers
• Magazines
• Advertisements
• Research Works, etc.
ANHS-Senior High School
Media and Information Literacy

2 TYPES OF TEXT
2. Informal-Examples of these
are: • Blogs
• Personal e-mails
• SMS or Text Messages
• Online Messengers
• Social Media Platforms, etc.
ANHS-Senior High School
Media and Information Literacy

As producers of text media and information,


we need to review the media and
information design framework:

• target audience, key content,


• purpose, form/style, and format,
author or sender,

ANHS-Senior High School


Media and Information Literacy

Text
as Visual
ANHS-Senior High School
Media and Information Literacy

Typeface font, font


type, or type) is the
representation or style of
a text. A typeface is
usually composed of
alphabets, numbers,
punctuation marks,
symbols and other special
characters.
ANHS-Senior High School
Media and Information Literacy

ANHS-Senior High School


Media and Information Literacy

ANHS-Senior High School


Media and Information Literacy

Text: Design Principles and Elements

ANHS-Senior High School


Media and Information Literacy

ANHS-Senior High School


Media and Information Literacy

ANHS-Senior High School


Media and Information Literacy

ANHS-Senior High School


Media and Information Literacy

Visual
Information
ANHS-Senior High School
Media and Information Literacy

At first glance,
what do you think
the picture would
imply?

ANHS-Senior High School


Media and Information Literacy

Visual information
and media are materials,
programs, applications and
the like that teachers and
students use to formulate
new information to aid
learning through the use,
analysis, evaluation and
production of visual images.

ANHS-Senior High School


Media and Information Literacy

Photograph
y

ANHS-Senior High School


Media and Information Literacy

Video
ANHS-Senior High School
Media and Information Literacy

Screensho
t

ANHS-Senior High School


Media and Information Literacy

Infographic

ANHS-Senior High School


Media and Information Literacy

Comic strips / Cartoons

ANHS-Senior High School


Media and Information Literacy

Mem
e

ANHS-Senior High School


Media and Information Literacy

Graphs / Charts

ANHS-Senior High School


Media and Information Literacy

Visual note taking

ANHS-Senior High School


Media and Information Literacy

The
Design
Element
s
ANHS-Senior High School
Media and Information Literacy

1. Line
This describes a shape or
outline. It can create
texture and can be thick
or thin. Lines may be
actual, implied, vertical,
horizontal, diagonal, or
contour.
ANHS-Senior High School
Media and Information Literacy
Take note that lines
provide meaning also.
Horizontal lines are more
static and calm; vertical
lines command attention
and stability; diagonal lines
may convey movement; and
contoured lines may
evoke turbulence,
playfulness, and the likes

ANHS-Senior High School


Media and Information Literacy

2. Shape
A geometric area that stands out from the space
next to or around it, or because of differences in
value, color, or texture. Shape may also be organic.

ANHS-Senior High School


Media and Information Literacy
3. Value
The degree of light and dark in a design. It is the
contrast between black and white and all the tones in
between. Value can be used with color as well as
black and white. Contrast is the extreme changes
between values.

ANHS-Senior High School


Media and Information Literacy
4. Texture
The way a surface feels or is perceived to feel. Texture can be
added to attract or repel interest to a visual element. Two
contrasting visual textures are presented in this picture taken
in Bolinao, Pangasinan: the smoothness of the sea and the
roughness of the contorted branches.

ANHS-Senior High School


Media and Information Literacy

5. Color
Determined by its hue (name of color), intensity
(purity of the hue), and value (lightness or
darkness of hue). Color and color combination
can play a large role in the design. Color may
be used for emphasis, or may elicit emotions
from viewers. Color may be warm, cool, or
neutral.
ANHS-Senior High School
Media and Information Literacy

6. Form
A figure having volume and thickness. An illusion
of a 3-dimensional object can be implied with the
use of light and shading.

ANHS-Senior High School


Media and Information Literacy

Thank you for listening.

ANHS-Senior High School

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