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Chapter1 Chapter3 Presentation

The study investigates employee engagement at CBE in the Adama District, emphasizing its importance for organizational performance and identifying key determinants. It employs a mixed-methods approach, utilizing questionnaires and interviews to analyze factors such as job characteristics, rewards, and support. The research aims to provide insights for improving engagement strategies within the Ethiopian banking sector.

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11 views8 pages

Chapter1 Chapter3 Presentation

The study investigates employee engagement at CBE in the Adama District, emphasizing its importance for organizational performance and identifying key determinants. It employs a mixed-methods approach, utilizing questionnaires and interviews to analyze factors such as job characteristics, rewards, and support. The research aims to provide insights for improving engagement strategies within the Ethiopian banking sector.

Uploaded by

alazerasegd
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Introduction: Background of the

Study
• ⬜ Employee engagement: Key driver of
organizational performance
• ⬜ Defined as the psychological presence in
organizational roles (Kahn, 1990)
• ⬜ Engaged employees improve customer
satisfaction, innovation, and productivity
• ⬜ Limited research on employee engagement
in Ethiopian banking sector
• ⬜ Focus: Determinants of employee
engagement at CBE, Adama District
Statement of the Problem
• ⬜ Disengagement linked to lower productivity
and higher turnover
• ⬜ Challenges at CBE: Declining customer
service, policy noncompliance
• ⬜ Disengagement observed among employees
(lack of energy and motivation)
• ⬜ Gap in research on employee engagement
within Ethiopian banks
• ⬜ Aim: Identify key determinants and
strategies to improve engagement
Research Objectives
• ⬜ General Objective: Investigate determinants
of employee engagement at CBE, Adama
District
• ⬜ Specific Objectives:
• ⬜ ⬜ Analyze engagement differences by
gender, experience, education, and age
• ⬜ ⬜ Assess the impact of job characteristics on
engagement
• ⬜ ⬜ Evaluate influence of rewards, support,
and justice on engagement
Significance of the Study
• ⬜ Provides insights for improving employee
engagement at CBE
• ⬜ Helps administrators design effective
engagement strategies
• ⬜ Contributes to research on engagement in
Ethiopian banking sector
• ⬜ Supports future research on related topics
Research Approach
• ⬜ Mixed-methods approach: Combines
quantitative and qualitative methods
• ⬜ Data collection: Questionnaires and
interviews with bank employees
• ⬜ Focus on four independent variables: Job
characteristics, rewards, justice, support
• ⬜ Theoretical framework: Social Exchange
Theory (SET)
Research Design
• ⬜ Descriptive and explanatory designs
employed
• ⬜ Examined relationships between
engagement and independent variables
• ⬜ Population: 362 professional employees
from 7 CBE branches in Adama District
• ⬜ Comprehensive census technique used for
sampling
Data Collection Instruments
• ⬜ Primary data: Questionnaires (Likert scale)
and interviews
• ⬜ Sections of the questionnaire:
• ⬜ ⬜ Demographics: Gender, age, education,
experience
• ⬜ ⬜ Determinants of engagement: 31
questions
• ⬜ ⬜ Engagement levels: Job and organizational
engagement scales
Data Analysis Methods
• ⬜ SPSS software used for data analysis
• ⬜ Descriptive statistics: Means, frequencies,
standard deviations
• ⬜ Inferential statistics: T-tests, ANOVA,
Pearson’s correlation
• ⬜ Multiple linear regression to analyze
determinants of engagement

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