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RoadFix is an innovative roadside assistance service that provides on-the-spot mechanical support for vehicle breakdowns, utilizing mobile units equipped with advanced tools. The service aims to reduce downtime and enhance customer satisfaction through quick response times and transparent pricing via a dedicated app. Targeting a significant market in Bangladesh, RoadFix anticipates strong growth and aims to educate customers about its benefits while addressing logistical challenges.
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0% found this document useful (0 votes)
13 views17 pages

New

RoadFix is an innovative roadside assistance service that provides on-the-spot mechanical support for vehicle breakdowns, utilizing mobile units equipped with advanced tools. The service aims to reduce downtime and enhance customer satisfaction through quick response times and transparent pricing via a dedicated app. Targeting a significant market in Bangladesh, RoadFix anticipates strong growth and aims to educate customers about its benefits while addressing logistical challenges.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Sabbir Ahmed

Omi
2303027
(Analyst)
Brittic Samiul Islam
Roy Sifat
Brinto 2303028
2303026 (Financial
(CEO) OUR manager)

Team Members

Dipannita
Mst. Shahrima Biswas
Khatun 2303030
2303029 (project
(strategist) manager)
The Problem We
Aim to Solve
Visualizing Vehicle Breakdown Data

■ 30 Flat Tires

■ 25 Battery
Websit
Issues
e
Traffic ■ 25 Other Issues

■ 20 Engine Faults

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RoadFix: Introducing RoadFix, your trusted partner transforming roadside breakdowns into

Pioneers in seamless breakthroughs with innovative solutions and dedicated service. We are
committed to ensuring your journeys are smooth and hassle-free. Underway

Roadside Mechanical Support provides mobile, on-site mechanical services using a fleet of
fully-equipped service vehicles. Instead of towing your car to a garage, our skilled

Assistance
mechanics arrive directly at your location with the tools and expertise to solve most
common breakdowns. It’s faster, more efficient, and saves both time and resources.”

Solutions
Concept of Underway Mechanical
Support
Innovative Roadside Assistance Service

on-spot Repairs Geo targeted operation


Mobile Units Shifting Availability

U nderway Mechanical Support o!!ers on-the-spot To maximize response times, Underway Mechanical
The service is available round-the-clock,
repairs, allowing technicians to resolve mechanical Support utilizes geo-targeted operations. This
The service operates with mobile units that are fully providing peace of mind for drivers at any
issues directly at the breakdown location. This during the initial phase, allowing for swift
equipped with state-of-the -art tools for effective time of the day or night. White charges may
includes essential services like battery jump-starts, diagnostics and repairs. This ensures that assistance and minimizing delays in emergency
be slightly higher than traditional garage
hat tire replacements, !uel delivery, and situations, available 24/7 for urgent needs.
technicians can handle a wide range of services, the convenience and reduced
comprehensive engine diagnostics, ensuring that
mechanical downtime make it a valuable option for many
drivers can quickly get back on the road.
problems ePiciently, reducing the time and customers.
inconvenience of the customers.

Advantages
Revenue Sources Metrics for success
Target Audience
U nderway Mechanical Support eliminates the need
for towing in most cases, saving customers both
The business model includes revenue from Success is measured through key metrics such as
This service is tailored for a diverse audience, time and hassle. This service increases reliability
subscription plans for frequent users, allowing average response time per call, customer
including daily commuters, delivery and logistics !or d rivers and is environmentally friendly, resulting
customers to enjoy consistent support. Additionally, satisfaction rates, and revenue growth. Nlonitoring
drivers, families on road trips, and road-sharing or in fewer towed miles, enhancing overall customer
on-demand customers can opt for pay-per-service these metrics ensures that the service continually
taxi services. Each grou p benefits from the
meets the needs of its users and adapts to evolving satisfaction.
convenience and reliability of immediate fees, making the service flexible and accessible to
aft. market demands.
mechanical support.
Innovative Vehicle Repair Solutions
Transforming vehicle repair with mobile solutions

Service vehicles
On-the-spot vehicle equipped with Dedicated app for
repair with professional advanced tools and booking and tracking Reduce downtime and Ensure road safety by
mechanics spare parts the service stress for drivers resolving issues quickly

Our innovative service Each service vehicle is fully Our user-friendly app allows Our solution is designed to guick resolution of vehicle
provides on-the-spot vehicle equipped with state-of-the- drivers to book services and minimize the downtime issues at a safe location not
repair conducted by highly art tools and a track the status of their experienced by drivers due only aids in driver
trained professional comprehensive inventory of repair in real-time. This to vehicle issues. By convenience but significantly
mechanics. This approach spare parts. This ensures feature empowers users with providing immediate service enhances road safety. By
minimizes the hassle for that our mechanics are information and accessibility, at the location of the addressing problems
drivers by bringing expert prepared to handle a wide making the process breakdown, we alleviate promptly, we help prevent
assistance directly to their range of vehicle issues, seamless and convenient, stress and ensure that potential accidents and
location, ensuring they can significantly reducing repair while also providing peace of drivers can resume their ensure safer travel for
get back on the road quickly time and enhancing service mind. journeys with minimal everyone on the road.
and efficiently. efficiency. interruption.

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Market Analysis and Survey Results
Insights into Bangladesh's Population and Market Demand

170 25% 20lakh 10 lakh


15%
Population Targeted Audience Estimated Initial Costings Future Demand
of for Service Revenue Growth Rate
Bangladesh Potential
Bangladesh has a About 25% of the The market demand for Initial costings for Future demand for our
significant population of population is identified our service is projected launching the service service is expected to
approximately 170 as a targeted audience to generate an are estimated at grow at a compound
million people, for our services, estimated revenue of 10 lakh This initial annual growth rate
indicating a large equating to roughly 42.5 20 lakh investment will cover (CAGR) of 15%. This
potential market for million individuals. This annually. This figure infrastructure, growth trajectory
various services and segment is crucial for underscores the marketing, and highlights the
products. This tailoring marketing financial viability of operational costs, laying increasing consumer
demographic provides strategies to meet entering this market and the groundwork for interest and market
ample opportunities for specific needs and suggests a favorable successful market entry expansion
targeting specific preferences, enhancing return on investment for and sustainable growth. opportunities, affirming
audience segments, engagement and stakeholders. the strategic
particularly in urban conversion rates. importance of timely
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Revenue Stream from On-
demand Services
The primary revenue stream is generated through on-demand repair services, allowing
customers to request repairs as needed, ensuring convenience and accessibility for users
who require immediate assistance with their vehicle issues.

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Identifying Our Target 60

Customers
Analyzing the Potential Market Segments
45

30

Market
Size
15

Corporate Emergency
Clients Services
Customer
Tgpe

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Traditional DIY Solutions Our Service
Towing Services

Competitive
Analysis: Why Time-consuming: Often ■ Lack of ■ guick Response:

Choose Us? takes longer to


respond. Costly:
Expertise: Many
customers lack the
Immediate
assistance with on-
Evaluating the Advantages of Our Higher fees for necessary skills. site services.
Service service without Insufficient Tools: Affordable Pricing:
guarantees. Without the right Competitive rates
equipment, repairs without hidden fees.
Limited Expertise: Mav
can tail. Professional Repairs:
not provide
Time-Intensive: DIY Skilled technicians
specialized repairs. takes ensure quality work.
more time and may
lead to frustration.
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Metrics for Success Overview
Analyzing Performance Through Key Metrics

300 repairs/month 85% 5 minutes


High repair completion rate
customer overage
Completing an average o! 300 repairs per month indicates a robust
operational capacity. This efficiency not only meets customer
demand but also enhances the company's reputation in the
satisfaction response time
market, leading to increased customer loyalty and referrals. A customer
Strong satisfactionapproval
customer rating of 85% reflects the quality of An average
Quick response response
service time of just 5 minutes showcases the efficiency of
service provided. High satisfaction levels can lead to repeat the operational team. Rapid response times are vital for maintaining
business and positive word-of- customer

10% 15% monthly 1000 overage


vehicle revenue revenue/
downtim growth customer
e
With only 10% downtime for service vehicles, the organization demonstrates
effective fleet management. Minimizing vehicle downtime is essential for
maximizing service availability and revenue generation.
Achieving afinancial
Strong monthly revenue growth rate of 15% highlights the company's
performance
strong financial health and market position. This growth reflects
successful strategic initiatives and effective marketing efforts.
An average
Solid revenue of 1000
customer per customer indicates a solid value
value
proposition and customer engagement strategies. Understanding
customer spending patterns can help tailor services to maximize
Efficient fleet management profitability.
01 Quick Response Time Reduces Downtime
One of the standout advantages is our quick response time, which significantly reduces downtime for
our customers. With our efficient scheduling and prompt service, clients can expect minimal
interruption to their daily activities, allowing them to maintain productivity and peace of mind.

02 Transparent Pricing Through the App


Our commitment to transparent pricing ensures that clients can access clear and upfront cost
estimates directly through our app. This eliminates any surprises during the payment process and

Advantages Over Others fosters trust and confidence in our services, making budgeting easier for our customers.

Discover the key benefits of our services


3 Skilled I Mechanics Trained for On-the-Spot Solutions
Our team comprises highly skilled mechanics who are well-trained to provide on-the-spot solutions.
This expertise allows them to diagnose and address issues efficiently during their initial visit, which
not only saves time but also enhances customer satisfaction through effective service delivery.

04 Environmentally Friendly Operations


We pride ourselves on our environmentally friendly operations that prioritize sustainability. By
utilizing methods that minimize resource waste, we contribute positively to the environment while
providing reliable services, aligning with the values of eco-conscious consumers.
Service Ecosystem Overview
Connecting Customers, Mechanics, and Garages

Customer Interaction
The customer initiates service requests through the app,
creating a seamless connection with mechanics. This
interaction is the first step in the ecosystem, ensuring that Real-time Service Tracking
users can easily access roadside assistance and monitoring. The app provides real-time updates on the status of service
requests, enabling customers to track the progress of
I Mechanics mechanics on their way to assist. This feature enhances user
Qualified mechanics receive notifications through the app confidence and satisfaction in the service.
about service requests. They are equipped with the necessary
tools and safety measures to ensure efficient repairs are Roadside Sofetg Measures
conducted on-site whenever possible. Integrated safety features such as reflective cones and traffic
management protocols are part of the service. These
Local Garages Partnership measures ensure that both mechanics and customers are
For major repairs that exceed on-site capabilities, the app safe during roadside assistance.
coordinates with local garages. This partnership allows for
seamless transitions from roadside assistance to more Information Flow
comprehensive repair services. The ecosystem is designed to facilitate a continuous flow of
information between the customer, mechanics, and garages.
This ensures that all parties are informed and can provide
timely and effective service.
Challenges and Mitigation Strategies
Identifying challenges and effective solutions

01 02 03
High Initial Investment Logistical Challenges in Congestion Customer Education Needs

One of the primary challenges businesses face when Managing logistics in areas with heavy traffic congestion poses Educating customers about the new service is a critical
implementing new services is the high initial investment significant difficulties for service providers. Efficient routin°m challen°e. Many customers may be unaware of the benefits and
required. This includes ¢osts associated with technology, and timely service delivery become complicated, whi¢h can functionalities of the service being offered. An effective
equipment, and trainin• personnel. Recognizing this challen•e affect customer satisfaction and operational efficiency. outreach strate°y is needed to inform and engage potential
is crucial, as it can deter potential investors and stakeholders Addressing this challenge is essential for maintaining a users, ensuring they understand how to utilize the service to its
from committin• to the project. competitive edge in urban environments. fullest potential.

04 05 06
Phased Rollout Approach Optimized Routing and Geo-Fencing marketing Campaigns for Awareness

To mitigate financial risks associated with hi°h initial Implementin° optimized routing and geo-fencing technology Launching° targeted marketing campaigns is vital to educate
can help address logistical challenges in traffic-congested customers about the new service and its benefits. These
investments, a phased rollout strategy can be em gloved. By
areas. This technology allows for real-time adjustments and campaigns can levera°e multiple channels, including social
gradually introducing the service to a limited market,
efficient dispatching of service personnel, ensuring timely media, email marketing, and community events, to build
businesses can assess performance, gather feedback, and
service delivery and enhancin° overall operational efficiency. awareness and drive customer en°agement, ultimately leadin°
make necessary adjustments before a full-scale launch,
to increased adoption.
thereby minimizing potential losses.
Financial and Impact
Overview
CA LL TO ACT I
ON

Join Us in Revolutionizing Roadside


Assistance
Invest in a future where vehicle breakdowns no longer disrupt lives. Explore exciting partnerships, investment
opportunities, or service inquiries with us to create a seamless roadside assistance experience. So, Join us in transforming
roadside challenges into seamless solutions. Together, let’s revolutionize roadside assistance for a smoother, hassle-
free journey. Thank you!"

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