New
New
Omi
2303027
(Analyst)
Brittic Samiul Islam
Roy Sifat
Brinto 2303028
2303026 (Financial
(CEO) OUR manager)
Team Members
Dipannita
Mst. Shahrima Biswas
Khatun 2303030
2303029 (project
(strategist) manager)
The Problem We
Aim to Solve
Visualizing Vehicle Breakdown Data
■ 30 Flat Tires
■ 25 Battery
Websit
Issues
e
Traffic ■ 25 Other Issues
■ 20 Engine Faults
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RoadFix: Introducing RoadFix, your trusted partner transforming roadside breakdowns into
Pioneers in seamless breakthroughs with innovative solutions and dedicated service. We are
committed to ensuring your journeys are smooth and hassle-free. Underway
Roadside Mechanical Support provides mobile, on-site mechanical services using a fleet of
fully-equipped service vehicles. Instead of towing your car to a garage, our skilled
Assistance
mechanics arrive directly at your location with the tools and expertise to solve most
common breakdowns. It’s faster, more efficient, and saves both time and resources.”
Solutions
Concept of Underway Mechanical
Support
Innovative Roadside Assistance Service
U nderway Mechanical Support o!!ers on-the-spot To maximize response times, Underway Mechanical
The service is available round-the-clock,
repairs, allowing technicians to resolve mechanical Support utilizes geo-targeted operations. This
The service operates with mobile units that are fully providing peace of mind for drivers at any
issues directly at the breakdown location. This during the initial phase, allowing for swift
equipped with state-of-the -art tools for effective time of the day or night. White charges may
includes essential services like battery jump-starts, diagnostics and repairs. This ensures that assistance and minimizing delays in emergency
be slightly higher than traditional garage
hat tire replacements, !uel delivery, and situations, available 24/7 for urgent needs.
technicians can handle a wide range of services, the convenience and reduced
comprehensive engine diagnostics, ensuring that
mechanical downtime make it a valuable option for many
drivers can quickly get back on the road.
problems ePiciently, reducing the time and customers.
inconvenience of the customers.
Advantages
Revenue Sources Metrics for success
Target Audience
U nderway Mechanical Support eliminates the need
for towing in most cases, saving customers both
The business model includes revenue from Success is measured through key metrics such as
This service is tailored for a diverse audience, time and hassle. This service increases reliability
subscription plans for frequent users, allowing average response time per call, customer
including daily commuters, delivery and logistics !or d rivers and is environmentally friendly, resulting
customers to enjoy consistent support. Additionally, satisfaction rates, and revenue growth. Nlonitoring
drivers, families on road trips, and road-sharing or in fewer towed miles, enhancing overall customer
on-demand customers can opt for pay-per-service these metrics ensures that the service continually
taxi services. Each grou p benefits from the
meets the needs of its users and adapts to evolving satisfaction.
convenience and reliability of immediate fees, making the service flexible and accessible to
aft. market demands.
mechanical support.
Innovative Vehicle Repair Solutions
Transforming vehicle repair with mobile solutions
Service vehicles
On-the-spot vehicle equipped with Dedicated app for
repair with professional advanced tools and booking and tracking Reduce downtime and Ensure road safety by
mechanics spare parts the service stress for drivers resolving issues quickly
Our innovative service Each service vehicle is fully Our user-friendly app allows Our solution is designed to guick resolution of vehicle
provides on-the-spot vehicle equipped with state-of-the- drivers to book services and minimize the downtime issues at a safe location not
repair conducted by highly art tools and a track the status of their experienced by drivers due only aids in driver
trained professional comprehensive inventory of repair in real-time. This to vehicle issues. By convenience but significantly
mechanics. This approach spare parts. This ensures feature empowers users with providing immediate service enhances road safety. By
minimizes the hassle for that our mechanics are information and accessibility, at the location of the addressing problems
drivers by bringing expert prepared to handle a wide making the process breakdown, we alleviate promptly, we help prevent
assistance directly to their range of vehicle issues, seamless and convenient, stress and ensure that potential accidents and
location, ensuring they can significantly reducing repair while also providing peace of drivers can resume their ensure safer travel for
get back on the road quickly time and enhancing service mind. journeys with minimal everyone on the road.
and efficiently. efficiency. interruption.
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Market Analysis and Survey Results
Insights into Bangladesh's Population and Market Demand
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Identifying Our Target 60
Customers
Analyzing the Potential Market Segments
45
30
Market
Size
15
Corporate Emergency
Clients Services
Customer
Tgpe
preseutotions
Traditional DIY Solutions Our Service
Towing Services
Competitive
Analysis: Why Time-consuming: Often ■ Lack of ■ guick Response:
Advantages Over Others fosters trust and confidence in our services, making budgeting easier for our customers.
Customer Interaction
The customer initiates service requests through the app,
creating a seamless connection with mechanics. This
interaction is the first step in the ecosystem, ensuring that Real-time Service Tracking
users can easily access roadside assistance and monitoring. The app provides real-time updates on the status of service
requests, enabling customers to track the progress of
I Mechanics mechanics on their way to assist. This feature enhances user
Qualified mechanics receive notifications through the app confidence and satisfaction in the service.
about service requests. They are equipped with the necessary
tools and safety measures to ensure efficient repairs are Roadside Sofetg Measures
conducted on-site whenever possible. Integrated safety features such as reflective cones and traffic
management protocols are part of the service. These
Local Garages Partnership measures ensure that both mechanics and customers are
For major repairs that exceed on-site capabilities, the app safe during roadside assistance.
coordinates with local garages. This partnership allows for
seamless transitions from roadside assistance to more Information Flow
comprehensive repair services. The ecosystem is designed to facilitate a continuous flow of
information between the customer, mechanics, and garages.
This ensures that all parties are informed and can provide
timely and effective service.
Challenges and Mitigation Strategies
Identifying challenges and effective solutions
01 02 03
High Initial Investment Logistical Challenges in Congestion Customer Education Needs
One of the primary challenges businesses face when Managing logistics in areas with heavy traffic congestion poses Educating customers about the new service is a critical
implementing new services is the high initial investment significant difficulties for service providers. Efficient routin°m challen°e. Many customers may be unaware of the benefits and
required. This includes ¢osts associated with technology, and timely service delivery become complicated, whi¢h can functionalities of the service being offered. An effective
equipment, and trainin• personnel. Recognizing this challen•e affect customer satisfaction and operational efficiency. outreach strate°y is needed to inform and engage potential
is crucial, as it can deter potential investors and stakeholders Addressing this challenge is essential for maintaining a users, ensuring they understand how to utilize the service to its
from committin• to the project. competitive edge in urban environments. fullest potential.
04 05 06
Phased Rollout Approach Optimized Routing and Geo-Fencing marketing Campaigns for Awareness
To mitigate financial risks associated with hi°h initial Implementin° optimized routing and geo-fencing technology Launching° targeted marketing campaigns is vital to educate
can help address logistical challenges in traffic-congested customers about the new service and its benefits. These
investments, a phased rollout strategy can be em gloved. By
areas. This technology allows for real-time adjustments and campaigns can levera°e multiple channels, including social
gradually introducing the service to a limited market,
efficient dispatching of service personnel, ensuring timely media, email marketing, and community events, to build
businesses can assess performance, gather feedback, and
service delivery and enhancin° overall operational efficiency. awareness and drive customer en°agement, ultimately leadin°
make necessary adjustments before a full-scale launch,
to increased adoption.
thereby minimizing potential losses.
Financial and Impact
Overview
CA LL TO ACT I
ON