UNDERSTANDING

THE ELEMENTS AND

CHARACTERISTICS
OF A TREND
 LET’S REVIEW!

What is a trendsetter?
What is a futurist?
What is trend analysis?
DESCRIBE EACH PICTURE BRIEFLY
 AT THE END OF THE LESSON;

a. Point out the elements that make up a trend

b. Describe the different characteristics of a
trend and;
c. Illustrate the elements and characteristics of
a trend through a collage.
 ELEMENTS OF TRENDS
1. Number of participants
- pertains to people who follow a certain
trend which is started by an individual or a
group of people. The group then grows into a
community, and eventually swells into
national and international societies.

For example:
The prevailing fashion of a period,
follows what celebrities are wearing or what
fashion designers offer.
 ELEMENTS OF TRENDS
2. Pattern of Behaviour
- refers to a trend that is formed
from repetitive actions of people.

For example:
The simple act of taking a selfie has
now become a cultural trend. The selfie
phenomenon enabled people to construct
themselves visually and present it to the
public.
 ELEMENTS OF TRENDS
3. Long period of time
- one of the crucial elements of a trend
which means that a trend has to have a long-
time frame, sometime running for decades. A
trend may experience some up and down in
popularity, may fade away and may recur.

For example:
Good example is the telephone. It is a
communication instrument that revolutionized
modern living and created various social
impacts.
 ELEMENTS OF TRENDS
4. Cause
- refers to the starting point of a trend which
can be an idea, a technology, an event or a person.
All trend shave beginning and someone or
somebody definitely started it.

For example:
Good example is the telephone. What do you
think prompted Alexander Graham Bell to start a
telephone? It is to bridge the gap of a long-distance
relations through a live voice communication.
 ELEMENTS OF TRENDS
5. Consequences
- refers to the considerable impact or influence of a
trend.

For example:
Due to the pandemic, teachers, students and
parents use these features for the virtual teaching and
learning process. However, this trend can also create a
rather negative consequence among its followers.
 CHARACTERISTICS OF A TREND
- Trends are difficult to study and analyse. Studying
them is like predicting the future and determining
what changes may possibly last and thus have a
wide effects on society and people.
- Rehn and Lindkvist (2013) mentioned a so-called
hierarchy of trends, which explains why trends
seem to have varying reach, effects and influences
on people. This hierarchy is a representation of a
scale of the development of a trend.
 TABULAR REPRESENTATION OF
CHARACTERISTICS OF TRENDS
Characteristics Microtrends Macrotrends Megatrends Gigatrends
Descriptions and These are “little These are These are These are “trends
Features things” that “aggregated macrotrends that that are so
happen all microtrends or have grown up general that they
around us all the more sweeping and moved out. affect most areas
time, the tiny changes that are They are big, of human life –
shifts that occur affecting bold and affect or, at least, more
in everything society.” they the lives of great than one
from clothes we provide major swathes of the industry.” they
wear and the changes that are human race. are usually
snacks we eat to perceptible in the They can last for identified to
the way we work, societal level for decades and are define an era.
play and love. a longer period so “pervasive as
These trends to be generally
happen right now known.” they
and are outright have become the
observable. prevailing
condition that
has become too
normal.
 TABULAR REPRESENTATION OF
CHARACTERISTICS OF TRENDS
Characteristics Microtrends Macrotrends Megatrends Gigatrends
Examples Smartphone Varying Smartphone Internet or the
Apps/Games smartphone which are world wide web
which are brands (iphones dependent on the which may be
dependent on the vs. android internet. considered as the
capabilities of a phones) Smartphones are soul of almost all
smartphone Battle for widely used by technology.
(these popularity of almost all people
apps/games these in the world.
often times lose smartphones
their popularity
overtime).
- Trends can also refer to movements, ideologies,
concepts, beliefs and more.
- The important thing in studying trends is to observe
them closely for subtle and sudden shifts that
ultimately affect people, cultures and societies in
general.
ACTIVITY
 Make a collage showing the concept of elements
and characteristics of a trend. Provide a concise
explanation of your work.

Materials: old newspaper, magazine, paste/glue,

scissor, manila paper
 EVALUATION:
Directions: Read and analyse the statements carefully. Identify whether the given descriptions
pertain to a trend or a fad. Write T for TREND and F for FAD. Write your answers on a separate
sheet of paper.
1. It is something such as interest or fashion that becomes popular for a short period of time.
2. A recurrent phenomenon that takes place over time and gives rise to speculation on the
future.
3. It is a pattern of group behavior that lasts for a long period of time.
4. It is sometimes referred to as "rage or craze"
5. It is a pattern, a direction, or a movement in a way something is changing towards a style
or idea.
6. Examples of this are hula hoop, yo-yo and virtual pets.
7. It is a new item that stabilizes to an enduring product or a practice that transforms into a
habit or a lifestyle.
8. It is characterized by a quick rise in sales and popularity followed by a quick decline.
 Read and analyse the statements carefully. Choose the
letter of the correct answer. Write your answers on a separate
sheet of paper.
1. These are little things that happen all around us all the time,
the tiny shifts that occur in everything from the clothes we
wear, and the snacks we eat, the way we work, play and love.
2. They can last for decades and are so pervasive as generally
known___________.
3. This is synonymous to fads.
4. This refers to aggregated microtrends or more sweeping
changes that affects the society.
5. This refers to the characteristic of trends that generally affects
most areas of human life.