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Business Communication - Lesson 1

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18 views12 pages

Business Communication - Lesson 1

Uploaded by

letrutia1433
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We take content rights seriously. If you suspect this is your content, claim it here.
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Verbal & Non-Verbal

Communication

Ms M Nhleko
COMMUNICATION
 Communication means speaking to or with some
other person near or far away, either face-to-face
through speech, telephone calls or text messages, body
language, signs and so on.
 Why Do We Communicate?
People communicate to satisfy the needs for belonging, to be
heard and be appreciated. People communicate to keep in
touch with and connect with others such as friends, family,
colleagues and business partners. In short, people
communicate to socialize
TYPES OF COMMUNICATION

There are many types and varieties of communication,


depending on the medium used or the way in which
information is exchanged.
1. Verbal communication: This, as the name implies, is
communicating using words. This includes sounds, words,
language and speaking.
2. Non-verbal communication: Non-verbal
communication is the process of conveying meaning in the
form of non-word messages. It covers all information,
messages and ideas we convey without using words; making
use of physical communication such as tone of voice, touch,
smell and body motion. Non-verbal communication includes
music, dance, and painting,. Symbols and sign language are
also included
CONTINUATION…………….

3. Written communication: This means communicating with


other people through written words. Good written
communication is practiced in many different languages. Email
and text messages, reports, articles and memos are
some of the ways of using written communication,
both for business and personal purposes.
THE IMPORTANCE OF
COMMUNICATION
 Enhances Relationships: Effective communication fosters understanding
and strengthens relationships, whether personal or professional. Clear and
open dialogue helps build trust and resolve conflicts.
 Facilitates Collaboration: In a team setting, good communication ensures
everyone is on the same page, leading to better coordination, productivity,
and achievement of common goals.
 Promotes Clarity and Understanding: Clear communication reduces
misunderstandings and errors by ensuring that messages are conveyed
accurately and comprehended correctly.
 Supports Decision Making: Effective communication provides the
necessary information to make informed decisions, whether in business,
education, or daily life.
 Encourages Engagement and Motivation: Open and honest
communication can inspire and motivate individuals, fostering a positive
environment and encouraging active participation and commitment.
ELEMENTS OF COMMUNICATION
The elements of communication are fundamental components that
ensure the effective exchange of information

 Sender: The person or entity originating the message. The sender


initiates the communication process.
 Message: The information, idea, or thought that the sender wants to
convey. This can be verbal, written, or non-verbal.
 Channel: The medium through which the message is transmitted. This
could be face-to-face conversation, email, phone call, text message,
etc.
 Receiver: The person or entity to whom the message is directed. The
receiver interprets and understands the message.
 Feedback: The response from the receiver back to the sender.
Feedback ensures that the message has been understood correctly and
can be verbal or non-verbal.
 Context: The environment or situation in which the communication
takes place. Context includes the cultural, social, and psychological
conditions that influence how the message is conveyed and interpreted.
BARRIERS TO
COMMUNICATION
Possible barriers to communication can impede the effective exchange of information.
Here are some brief examples:
 Language Differences: Variations in language or jargon can lead to
misunderstandings between parties.
 Cultural Barriers: Different cultural backgrounds can result in differing interpretations
of messages and body language.
 Physical Barriers: Environmental factors like noise, distance, or poor equipment can
obstruct communication.
 Emotional Barriers: Personal feelings, such as anger or sadness, can affect how
messages are sent and received.
 Perceptual Barriers: Misinterpretations based on preconceived notions or
stereotypes can distort understanding.
 Technological Barriers: Issues like poor internet connectivity or malfunctioning
devices can hinder communication.
 Organizational Barriers: Hierarchical structures or inefficient communication
channels within an organization can obstruct the flow of information.
WHAT IS PAIBOC
 One should use the PAIBOC question to analyse business
communication problems.

1. What are your purposes in writing or speaking?

2. Who is (are) your audience(s). How do members of your audience


differ? What characteristics are relevant to the particular message?

3. What information must your message include?

4. What reasons or reader benefits can you use to support your position?

5. What objection(s) can you expect your reader(s) to have? What


negative elements of your message must you deemphasize or
overcome?

6. How will the context affect reader response? Think about your
relationship to the reader, morale in the organisation, the economy,
the time of the year, and any special circumstances.
Some tips for effective business
communication include:

1. Be clear and concise in your communications


2. Ask questions to clarify understanding
3. Use positive language
4. Avoid using jargon or technical terms that not
everyone will understand
5. Listen more than you speak
REFERENCES

 Locker, K.O. and Kaczmarek, S.K. 2014.


Business communication: Building critical skills.

 Mintzberg, H. 1975. The manager's job: Folklore


and fact. Harvard business review, 53(4).

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