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Methods of Data Collection (q3)

The document outlines various methods of data collection, including surveys, interviews, observations, experiments, and case studies, detailing their descriptions, applications, advantages, and challenges. It also provides scenarios for selecting the most suitable data collection method based on specific research objectives. Each method has distinct characteristics that make it appropriate for different types of research inquiries.

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Genelyn Valle
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4 views20 pages

Methods of Data Collection (q3)

The document outlines various methods of data collection, including surveys, interviews, observations, experiments, and case studies, detailing their descriptions, applications, advantages, and challenges. It also provides scenarios for selecting the most suitable data collection method based on specific research objectives. Each method has distinct characteristics that make it appropriate for different types of research inquiries.

Uploaded by

Genelyn Valle
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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METHODS OF

DATA
COLLECTION
1. Surveys and
Questionnaires:
Description : Surveys involve
asking individuals a set of
predetermined questions,
often in written form, to
gather information about
Application : Used in social
sciences, market research, and
public opinion polls
Advantages: Cost-effective, can
reach a large audience,
standardized format
Challenges: Response bias, limited
2. Interviews:
Description: Interviews
involve direct interaction
between a researcher and
a participant, where
questions are asked and
Application: Common in qualitative
research, case studies, and in-depth
investigations

Advantages: Allows for in-depth


exploration, flexibility in questioning,
and clarification of responses
Challenges: Time-consuming, potential
for interviewer bias
3. Observations:
Description : Researchers
directly observe and record
behavior, events, or
phenomena without direct
interaction with the
participants.
Application : Used in naturalistic
studies, ethnography, and
behavioral research

Advantages : Provides first hand


information and minimizes response
bias
4. Experiments:
Description: Researchers manipulate
variables to observe the effect on
the
outcome. Controlled conditions help
establish cause-and-effect
relationships.
Advantages: Allows for
causal inference, high
internal validity
Challenges: Artificial
settings may limit
generalizability, ethical
5. Case Studies:
Description: In-depth
examination of a single case or
a small number of cases to gain
insights into complex
phenomena.
Application: Common in
Worked Example
Instructions: For each scenario provided,
identify the most suitable data collection
method to be used.
Scenario 1: Researchers want to investigate
the impact of a new teaching method on
student learning outcomes in a specific
subject. They manipulate the teaching
approach and compare the results with a
control group
ANSWER:

EXPERIMENT
Scenario 2:
A researcher is interested in
exploring the experiences and
perceptions of individuals who
have successfully overcome a
specific phobia. The focus is on
obtaining in-depth, qualitative
insights into their personal
ANSWER:

INTERVIEW
Scenario 3:
An organization is conducting a
market research study to
understand consumer
preferences for a new product.
They distribute a set of
standardized questions to a
ANSWER:

QUESTIONNAIRE/
SURVEY
Scenario 4:
A social scientist is investigating
the communication patterns
within a specific community. The
researcher spends extended
periods in the community,
silently monitoring interactions
ANSWER:

OBSERVATION
Scenario 5:
Scientists are conducting a study
to test the effectiveness of a new
drug intreating a medical
condition. Participants are
randomly assigned to either
thetreatment group or the
control group, and the outcomes
ANSWER:

EXPERIMENT

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