Augmented Reality (AR) and

Virtual Reality (VR) Development

Prepared by:

Fritz Noel Quilacio Rolyn Sean

Dellavan
Asher Paul Cuadra Wendell Gonzaga
Maritn Rei Erta Jayson Von
Gagatam
Raj Redaja Rica Mae
 Topics:
• AR and VR Platforms and Tools
• Designing Immersive Experience
• Applications of AR/VR in Various
Industries
• Challenges in AR/VR Development
What is AR and VR?
 What is AR and
VR?
Augmented Reality (AR) and Virtual Reality (VR)
are both technological experiences that change
how digital technology interacts with the
physical world. AR and VR are often lumped
together, but each has its way of interacting
with the virtual environment.
 What is AR and
VR?
Augmented Reality (AR)
- overlays video or images onto a display of the phy
sical world, typically through a smartphone. The ove
rlaid image creates an interaction between the user,
the digital, and the physical worlds, allowing them t
o make connections or have new experiences. AR a
nd CGI allow for the visualization of objects in the re
al world.
 What is AR and
VR?
Virtual Reality (VR - is a computer-generated
virtual environment that allows users to immerse
themselves in the simulated world. VR uses
headsets, controllers, and sensors to create an
interactive, multi-sensory experience where users
can explore and interact with the virtual
environment.
AR and VR Platforms and
Tools
 AR and VR Platforms and
Tools

Augmented Reality (AR) and Virtual Reality (VR) are

transforming the gaming industry, offering immersive
experiences that were once the realm of science
fiction. Developing AR and VR games requires a
specialized set of tools and platforms to create
compelling and interactive content. Here’s an
overview of the essential tools and platforms for
AR/VR game development.
 AR and VR Platforms and
Tools

AR Development Platforms

• ARKit

• ARCore

• Vuforia
 AR and VR Platforms and
Tools
ARKit
- is Apple’s framework for building AR
experiences on iOS devices. It provides a set
of tools for integrating AR into apps,
including motion tracking, environmental
understanding, and light estimation. ARKit
supports features like object detection, 3D
object placement, and scene understanding,
making it a powerful tool for creating
immersive AR games on iPhones and iPads.
 AR and VR Platforms and
Tools
ARCore
- Developed by Google, ARCore is the
counterpart to ARKit for Android devices. ARCore
offers similar capabilities, such as motion
tracking, environmental understanding, and light
estimation. It also supports features like
augmented images and depth sensing, allowing
developers to build high-quality AR experiences
across a range of Android devices. ARCore’s
compatibility with Unity and Unreal Engine
makes it a flexible choice for cross-platform AR
 AR and VR Platforms and
Tools

Vufaria
- is a software development kit (SDK)
which is a collection of software tools,
libraries, and documentation that
enables developers to build applications
for specific platforms. It can be used to
build augmented reality apps for mobile
devices.
 AR and VR Platforms and
Tools

VR Development Platforms

• Oculus SDK

• SteamVR

• Unity
 AR and VR Platforms and
Tools
Oculus SDK
- The Oculus SDK is a set of development tools
provided by Meta (formerly Facebook) for
creating VR experiences on Oculus headsets.
The SDK includes libraries, sample code, and
APIs for accessing Oculus-specific features like
hand tracking and spatial audio. Integration
with Unity and Unreal Engine simplifies the
development process, allowing for the creation
of immersive VR content tailored to Oculus
devices.
 AR and VR Platforms and
Tools
SteamVR
- SteamVR, developed by Valve, is a
comprehensive platform for VR development,
supporting a range of VR headsets including HTC
Vive, Valve Index, and Windows Mixed Reality
devices. SteamVR provides tools for creating VR
experiences, including input and interaction
systems, room-scale tracking, and an extensive
set of APIs. Its integration with Unity and Unreal
Engine makes it a popular choice for developers
targeting multiple VR hardware platforms.
 AR and VR Platforms and
Tools
Unity
- Unity is one of the most popular game
engines for AR VR game companies. Its
versatility and robust feature set make it ideal
for creating both 2D and 3D experiences. Unity
supports a wide range of VR headsets, including
Oculus Rift, HTC Vive, and PlayStation VR, and
offers a comprehensive suite of tools for AR
development, including AR Foundation, which
provides a cross-platform API for AR
experiences.
 AR and VR Platforms and
Tools

Hardware in AR and VR
Devices
Hardware refers to the physical devices and
equipment used to enable Augmented Reality (AR)
and Virtual Reality (VR) experiences. These devices
serve as the interface between users and the
digital or virtual environments.
 AR and VR Platforms and
Tools

Hardware in AR
Devices

Smartphone Microsoft Hololens Magic

s Leap
 AR and VR Platforms and
Tools

Hardware in VR
Devices

Playstation HTC Oculus

VR Vive Quest
 AR and VR Platforms and
Tools

Software Tools in VR and

AR
Software Tools are the programs and frameworks
that enable the creation, design, and
development of AR and VR content. These tools
help developers build immersive experiences by
providing functionalities like 3D modeling,
rendering, interactivity, and deployment across
 AR and VR Platforms and
Tools

Software Tools in VR and

AR

Adobe
Blender Aero
A-Frame and
Designing Immersive
Experiences
 Designing Immersive
Experiences

Immersive experience design in AR/VR goes beyond

visual aesthetics; it encompasses the creation of
engaging and interactive environments that captivate
users. Designers must consider elements such as
spatial audio, haptic feedback, and environmental
storytelling to create a holistic and immersive
experience. The goal is to transport users to a different
reality, making the virtual experience as realistic and
 Designing Immersive
Experiences

Key Strategies for User-Centered Design in AR/VR

1.Empathize with Users - Conduct user research to

understand their needs, preferences, and pain
points. Use this information to guide design
decisions.
2.Iterative Prototyping - Develop multiple
iterations of prototypes, incorporating user feedback
 Designing Immersive
Experiences

3. User Testing and Feedback - Regularly conduct usability

testing sessions to gather insights on how users interact with
the AR/VR experiences. Use this feedback to make necessary
adjustments.

4. Focus on Accessibility - Ensure that AR/VR experiences

are accessible to a diverse range of users, including those
with disabilities. This involves designing intuitive controls and
providing options for different interaction methods.
 Designing Immersive
Experiences

5. Prioritize Seamless Interactions - Design

interactions that are natural and intuitive,
reducing the learning curve for users and
enhancing the overall experience.
Applications of AR/VR in
Various Industries
 Applications of AR/VR in Various
Industries

Augmented Reality (AR) and Virtual Reality

(VR) technologies are transforming industries by
offering innovative ways to interact with digital and
physical environments. These immersive
technologies bridge the gap between imagination
and reality, enabling businesses to reimagine
processes, enhance user experiences, and improve
efficiency.
 Applications of AR/VR in Various
Industries

Applications of Augmented Reality

AR opens up new possibilities for brands to interact

with consumers in memorable ways that add value.
From try-ons to virtual assistance, AR can help brands
boost sales, improve customer experience, and stay
at the cutting edge.
 Applications of AR/VR in Various
Industries

Here are five key applications of AR:

1. Virtual Try-Ons
AR allows customers to digitally try on products like
makeup, clothes, and accessories before buying,
reducing the need for physical inventory while giving
customers more flexibility to test options.
 Applications of AR/VR in Various
Industries

2. Interactive Brand Experiences

Brands can create AR tours, manuals, and assistants that
interactively display information when customers scan objects
or locations. This brings static things to life with dynamic
virtual content.
3. Enhanced Branding Materials
Printed brochures, business cards, etc., can integrate AR
elements like videos and CTAs that pop up when scanned,
increasing engagement.
 Applications of AR/VR in Various
Industries

4. Buzz Marketing Campaigns

Unique AR experiences, like an interactive bus stop ad,
can generate buzz and engagement for brands by
providing fun, shareable interactive moments.
5. Smoother B2B Sales
For B2B companies, AR allows customized product
visualization, design collaboration, and interactive support
to improve customer experience and vendor capabilities.
 Applications of AR/VR in Various
Industries

Here are some of the major use cases and

applications for virtual Reality (VR)
technology:
1.Training Simulations - VR creates highly realistic
environments well-suited for occupational training
across fields like medicine, aviation, combat,
architecture, and more. Simulations allow trainees to
practice skills and procedures in safe, controlled
settings.
 Applications of AR/VR in Various
Industries

2. Virtual Events - Host interactive virtual events,

conferences, or meetings inside stunning VR spaces.
Attendees can network, view presentations, and explore
exhibitor areas.
3. Visualization - Architects, engineers, and designers
use VR technology to visualize buildings, products, and
other creations in an immersive 3D environment before
constructing them. This helps test concepts at scale.
 Applications of AR/VR in Various
Industries

The use of AR and VR has expanded beyond

entertainment, finding applications across diverse sectors
to solve real-world problems, improve efficiency, and
enhance user experiences.
 Applications of AR/VR in Various
Industries

Below is a detailed explanation of how AR and VR are

transforming these industries:
• Education: Virtual classrooms, AR anatomy models
• Healthcare: Surgical simulations, patient therapy
• Gaming and Entertainment: Immersive gameplay, AR
movies
• Retail: Virtual try-ons, AR-powered shopping
• Real Estate: Virtual property tours
Challenges in AR/VR
Development
 Challenges in AR/VR
Development
Challenges in AR/VR Development

Technological Challenges: User Challenges:

• High hardware costs • Motion sickness
• Limited battery life • High bandwidth requirements
Development Challenges: for streaming
• Steep learning curve for Ethical and Privacy Concerns:
developers • Data security and user privacy
• Lack of standardized frameworks • Risks of addiction to virtual
experiences
 Challenges in AR/VR
Development

In the constantly changing landscape of technology,

Augmented Reality (AR) and Virtual Reality (VR) have
emerged as transformative forces, reshaped industries
and unlocking innovative possibilities. While these
technologies promise unparalleled user experiences, the
journey of developing AR and VR solutions has its
challenges.
 Challenges in AR/VR
Development

Challenges in Developing AR
vs VR
Hardware Limitations

AR and VR rely on specialized hardware, including headsets,

sensors, cameras, and displays. The challenge lies in making
these devices lightweight, comfortable, and affordable for
widespread adoption. Improving battery life, reducing latency,
and enhancing resolution are continuous endeavors to enhance
 Challenges in AR/VR
Development

Software Development

Crafting compelling AR/VR experiences demands

sophisticated software development. Developers must
optimize performance, create realistic graphics, and ensure
smooth interactions. Ensuring cross-platform compatibility is
vital to reaching a broader audience, introducing complexity
to the development process.
 Challenges in AR/VR
Development

User Adoption

Despite the growing interest, mainstream adoption of

AR vs VR remains relatively low. A mature content,
services, and applications ecosystem is needed to
attract users. Educating users about the benefits and
applications of AR/VR becomes pivotal in driving
broader acceptance.
 Challenges in AR/VR
Development

Cost Barriers

The initial cost associated with AR and VR hardware can

deter widespread adoption. Developers and
manufacturers must work towards cost-effective
solutions to make these technologies accessible to a
broader demographic.
 Challenges in AR/VR
Development

Content Creation Challenges

Developing high-quality and engaging AR/VR content is

a challenge. Content creators need to adapt to these
technologies’ unique storytelling and interactive
capabilities, requiring new skills and creative
approaches.