IMPORTANCE OF ANIMAL

PRODUCTS AND ITS PROCESSING

CHAPTER 1 LESSON 1
ANIMAL PRODUCT
ANY MATERIAL DERIVED FROM
THE BODY OF AN ANIMAL.

EXAMPLES ARE FAT, FLESH,

BLOOD, MILK, EGGS AND
LESSER KNOWN PRODUCTS
SUCH AS ISINGLASS AND
RENNET
GENERALLY, PRODUCTS MADE FROM FOSSILIZED OR
DECOMPOSED ANIMALS SUCH AS PETROLEUM FORMED
FROM THE ANCIENT REMAINS OF MARINE ANIMALS ARE
NOT CONDIDERED ANIMAL PRODUCTS.
CROPS GROWN IN SOIL FERTILIZED WITH ANIMAL
REMAINS ARE RARELY CHARACTERIZED AS ANIMAL
PRODUCT.
ANIMAL BY PRODUCT
ARE CARCASSES AND PARTS OF CARCASSES FROM SLAUGHTERHOUSES,
ANIMAL SHELTERS, ZOOS AND VETERINARIANS, CATERING WASTE (ALL
WASTE FOOD FROM RESTAURANTS, CATERING FACILITIES, CENTRAL
KITCHENS AND HOUSEHOLD KITCHENS).
ANIMAL BY PRODUCT
THESE PRODUCTS AMY GO THROUGH A PROCESS KNOWN AS
“RENDERING” TO BE MADE INTO HUMAN AND NON-HUMAN
FOODSTUFFS, FATS, AND OTHER MATERIAL THAT CAN BE
SOLD TO MAKE COMMERCIAL PRODUCTS SUCH AS
COSMETIC, PAINT, CLEANERS, POLISHES, GLUE, SOAP AND
INK.
 FOOD
1. BLOOD. (ESPECIALLY IN THE FORM
OF BLOOD SAUSAGE)

BLOOD SAUSAGE IS A TYPE OF FOOD

MADE BY COOKING BLOOD OR DRIED
BLOOD UNTIL IT IS THICK ENOUGH TO
CONGEAL WHEN COOLED.
USED IN ASIA, EUROPE, AFRICA, AND
THE AMERICANS FROM PIG, CATTLE,
SHEEP, DUCK AND GOAT.
FOOD
2. BONE (INCLUDING BONE
CHAR, BONE MEAL)

BONE CHAR (LATIN: CARBO

ANIMALIS) IS A POROUS,
BLACK, GRANULAR MATERIAL
PRODUCED BY CHARRING
ANIMAL BONES.
FOOD
3. CASEIN (FOUND IN MILK AND
CHEESE)

THESE PROTEINS ARE

COMMONLY FOUND IN
MAMMALIAN MILK, MAKING
UP 80% OF THE PROTEINS IN
COW MILK AND BETWEEN 20%
AND 45% OF THE PROTEINS IN
HUMAN MILK.
 FOOD
4. DAIRY PRODUCTS ( E.G., MILK,
CHEESE, YOGURT)

DAIRY PRODUCT IS A FOOD

PRODUCED FROM THE MILK OF
MAMMALS. DAIRY PRODUCTS ARE
USUALLY HIGH ENRGY-YIELDING
FOOD PRODUCTS.
FOOD
5. EGGS (LAID BY DIFFERENT
ANIMALS HEN, REPTILES)

EGG YOLKS AND WHOLE EGGS

STORE SIGNIFICANT AMOUNTS
OF PROTEIN AND CHOLINE, AND
ARE WIDELY USED IN
COOKERY. DUE TO THEIR
PROTEIN CONTENT.
FOOD
6. GELATIN

ANIMAL PROTEIN SUBSATNCE

HAVING GEL-FORMING
PROPERTIES, USED PRIMARILY
IN FOOD PRODUCTS AND HOME
COOKERY, ALSO HAVING
VARIOUS INDUSTRIAL USES.
FOOD

7. HONEY

A SWEET FOO DMADE BY BEES

USING NECTAR FROM
FLOWERS.
FOOD
8. ISINGLASS

A SUBSTANCE OBTAINED FROM

THE DRIED SWIM BLADDERS OF
FISH. IT IS A FORM OF
COLLAGEN USES MAINLY FOR
THE CLARIFICATION OF WINE
AND BEER.
FOOD
9. L-CYSTEINE (FROM HUMAN HAIR AND PIG
BRISTLES)

IT IS USED IN THE PRODUCTION OF BISCUITS AND

BREAD
 FOOD
10. LARD

A PIG FAT IN BOTH ITS

RENDERED AND UNRENDERED
FORMS. IT WAS COMMONLY
USED IN MANY CUISINES AS A
COOKING FAT OR AS A SPREAD
SIMILAR TO BUTTER.
 FOOD
11. MEAT
(INCLUDING FISH,POULTRY)
ANIMAL FLESH THAT IS EATEN AS
FOOD, THE ANIMALS SUCHS AS
CHICKENS, SHEEP, PIGS AND
CATTLE ARE DOMESTICATED DUE
TO THEIR USE IN MEAT
PRODUCTION ON AN INDUSTRIAL
SCALE.
 FOOD
12. RENNET (COMMONLY USED
IN THE PRODUCTION OF
CHEESE)
IT IS A COMPLEX OF ENZYMES
PRODUCED IN ANY
MAMMALIAN STOMACH, AND IS
OFTEN USED IN THE
PRODUCTION OF CHEESE.
 FOOD
13. SHELLAC
IS A RESIN SECRETED BY THE
FEMALE LAC BUG, ON TREES IN THE
FORESTS OF INDIA AND THAILAND.
IT IS PROCESSED AND SOLD AS DRY
FLAKES WHICH ARE DISSOLVED IN
ETHANOL TO MAKE LIQUID
SHELLAC AND THEN USED AS A
BRUSH-ON COLORANT
FOOD
14. SWIFTLET’S NEST (MADE OF SALIVA)
THE EDIBLE-NEST SWIFTLET IS A SMALL BIRD OF THE
SWIFT FAMILY WHICH IS FOUND IN SOUT-EAST ASIA.
ITS NEST IS MADE OF SOLIDIFIED SALIVA AND IS USED
TO MAKE BIRD’S NEST SOUP.
 FOOD
15. WHEY
WHEY OR MILK SERUM IS THE LIQUID REMAINING AFTER MILK
HAS BEEN CURDLED AND STRAINED. IT IS A BY-PRODUCT OF THE
MANUFACTURE OF CHEESE OR CASEIN AND HAS SEVERAL
COMMERCIAL USES.
NON-FOODSTUFF

1. ANIMAL FIBER
ARE NATURAL FIBERS THAT
CONSIST LARGELY OF
PARTICULAR PROTEINS.
INSTANCES ARE SILK, HAIR/FUR
(INCLUDING WOOL) AND
FEATHERS.
 NON-FOODSTUFF
2. AMBERGRIS (ALLOWING THE
SCENT TO LAST MUCH LONGER)
IT IS A SOLID, WAXY, FLAMMABLE
SUBSTANCE OF A DULL GREY OR
BLACKISH COLOR PRODUCED IN THE
DIGESTIVE SYSTEM OF SPERM
WHALES. USED IN PERFUME ETC.
 NON-FOODSTUFF
3. CASTROREUM
THESE ARE SECRETION OF THE BEAVER WHICH IS USED IN
PERFUMES AND POSSIBLE IN FOOD FLAVORING.
 NON-FOODSTUFF
4. EJACULATE (USED IN
ARTIFICIAL INSEMINATION)
IS THE DELIBERATE
INTRODUCTION OF SEMEN INTOA
FEMALE’S VAGINA OR OVIDUCT
FOR TH EPURPOSE OF ACHIEVING
A PREGNACY THROUGH
FERTILIZATION BY MEANS
OTHER THAN COPULATION.
 NON-FOODSTUFF
5. FUR
IS USED IN REFERENCE TO THE
HAIR OF ANIMALS, USUALLY
MAMMALS, PARTICULARLY THOSE
WITH EXTENSIVE BODY HAIR
COVERAGE. IT IS USED AS
CLOTHING AND/OR DECORATION. .
 NON-FOODSTUFF
6. FEATHERS
ONE OF THE EPIDERMAL GROWTHS THAT FORN
THE DISTINCTIVE OUTER COVERING ON BIRDS

USES:

FEATHERS ARE SOFT AND EXCELLENT AT

TRAPPING HEAT; THUS THEY ARE SOMETIMES
USED IN HIGH-CLASS BEDDING, ESPECIALLY
PILLOWS, BLANKETS, AND MATTRESSES. AND
ALSO USED A S FILLING FOR WINTER CLOTHING
AND OUTDOOR BEDDING, SUCHA S QUILTED
COATS AND SLEEPING BAGS, ETC.
 NON-FOODSTUFF
7. HORN (INCLUDING ANTLERS)

A HORN IS A POINTED PROJECTION OF SKIN ON THE HEAD OF VARIOUS

ANIMALS CONSISTING OF A COVERING OF KERATINA ND OTHER PROTEINS
SURROUNDING A CORE OF LIVE BONE.

USES:
MUSICAL INSTRUMENTS, DRINKING VESSELS, FURNITURE, DECORATION,
BUTTIONS ARE USUALLY MADE FROM DEER ANTLERS NOT TRUE HORN.
ANTELOPE HORN ARE USED IN TRADITIONAL CHINESE MEDICINE
 NON-FOODSTUFF
8. LEATHER
IS A DURABLE AND FLEXIBLE MATERIAL CREATED BY THE
TANNING OF ANIMAL RAWHIDE AND SKIN, OFTEN CATTLE HIDE

USES
LEATHER IS USED FOR VARIOUS PURPOSES INCLUDING
CLOTHING, BOOKBINDING, LEATHER WALLPAPER, AND AS A
FURNITURE COVERING.
 NON-FOODSTUFF
9. MANURE

ANIMAL MANURE IS OFTEN A

MIXTURE OF ANIMAL FECES AND
BEDDING STRAW, WHICH IS AN
ORGANIC MATTER USED AS
ORGANIC FERTILIZER IN
AGRICULTURE
 NON-FOODSTUFF
10. PEARL
A PEARL IS A HARD OBJECT PRODUCED WITHIN THE SOFT TISSUE
OF A LIVING SHELLED MOLLUSC.
THE FINEST QUALITY NATURAL PEARLS HAVE BEEN HIGHLY
VALUED AS GEMSTONES AND OBJECTS OF BEAUTY FOR MANY
CENTURIES
 NON-FOODSTUFF
11. SCALES
A RIGID PLATE WHICH GROWS OUT OF THE SKIN OF
VARIOUS ANIMALS. IS USED IN NAIL POLISH, EYE SHADOW,
BLUSH ETC.
 NON-FOODSTUFF
12. SPONGES
THESE ARE ANIMALS OF THE PHYLUM
PORIFERA. THEY ARE MULTICELLULAR
ORGANISMS THAT HAVE BODIES FULL OF
PORES AND CHANNELS ALLOWING
WATER TO CIRCULATE THROUGH THEM.

EARLY EUROPEANS USED SOFT SPONGES

FOR MANY PURPOSES, INCLUDING
PADDING FOR HELMETS, PORTABLE
DRINKING UTENSILS AND MUNICIPAL
WATER FILTERS.
 NON-FOODSTUFF
13. VENOM (SNAKES, SCORPIONS)

IT IS THE TOXIN USED BY VENOMOUS ANIMALS. VENOM IS

INJECTED INTO VICTIMS BY MEANS OF A BITE, STING OR OTHER
SHARP BODY FEATURE.

IT IS USED TO PRODUCE HUMAN AND VETERINARY ANTIVENIN

 NON-FOODSTUFF
14. WOOL IS THE TEXTILE FIBER OBTAINED FROM SHEEP AND
CERTAIN OTHER ANIMALS, INCLUDING GOATS, RABBITS,A ND
FROM CAMELIDS ETC.

USES
IN CLOTHING, WOOL HAS BEEN USED FOR BLAMKETS, HORSE
RUGS, SADDLE CLOTHS, CARPETING, FELT ETC.
 NON-FOODSTUFF
15. SILK (FROM SILK WORM)

SILK IS A NATURAL PROTEIN FIBRE, SOME FORMS OF

WHICH CAN BE WOVEN INTO TEXTILES. THE PROTEIN
FIBRE OF SILK IS COMPOSED MAINLY OF FIBROIN AND
PRODUCED BY CERTAIN INSECT LARVAE TO FORM
COCOONS.

USES

IT IS OFTEN USED FOR CLOTHING SUCH AS SHIRTS,

TIES, BLOUSES, FORMAL DRESSES, HIGH FASHION
CLOTHES, LINING, PAJAMAS, ROBES, DRESS SUITS AND
SUN DRESSES.
 NON-FOODSTUFF
16. TORTOISESHELL
IS A MATERIAL PRODUCED FROM THE
SHELLS OF THE LARGER TORTOISE AND
TURTLE.

USES:
IT WAS USED, NORMALLY IN THIN SLICES OR
PIECES IN THE MANUFACTURE OF A WIDE
VARIETY OF ITEMS SUCH AS COMBS, SMALL
BOXES AND FRAMES AND INLAYS IN
FURNITURE AND OTHER ITEMS, FRAMES
FOR SPECTACLES, GUITAR PICKS AND
KNITTING NEEDLES
DEFINITION OF TERMS
CHAPTER 1 LESSON 2
Contents of this template
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Table of contents

01 02 03
Business Company Market
plan description analysis

04 05 06
Products Mk & sales Financial
or services strategy projections
01
Business
plan
Company description

History and vision Management team

Provide a brief history of your Describe the key members of
company, including when it was your team, their roles and
founded and its evolution over responsibilities, and their
time. Then, describe your relevant industry experience.
company's vision for the future Highlight any unique skills or
and its long-term objectives qualifications that set your team
apart from competitors to
establish credibility with potential
investors or partners
Market analysis

Industry Competitive
overview Target market landscape
Provide a brief Describe your target Analyze the
overview of your customer segment(s) in competitive landscape
industry, including its detail, including for your industry,
size and growth trends. demographics and identify key
Identify key players in psychographics, and competitors and their
the market and any explain why they strengths and
regulatory or represent an weaknesses. Then, you
technological changes opportunity for your can explain how you
that could impact your product or service plan to differentiate
business or company yourself and your
business from them
Products or services

01 Descriptions 02 Pricing strategy

Provide a detailed description of Discuss your pricing strategy,
your products or services, including any discounts or
highlighting their features and promotions you offer. Explain
benefits. Use images or videos to how you arrived at your pricing
help illustrate your offerings model and why it is competitive

03 Development 04 Customer support

Share any plans you have for Describe customer support
developing new products or services offered, including
services in the future. Explain technical support, training, and
how these offerings will address warranties/guarantees. Highlight
a need in the market and customer success stories to
differentiate from others demonstrate effectiveness
Marketing & sales strategy
Value
Target market proposition Mk channels
Identify your target Clearly communicate the Outline the channels you will
audience, including unique value that your use to reach your target
demographics, product or service provides market, such as social
psychographics, and to customers compared to media, email marketing…
buyer personas competitors

Competitive
Sales process analysis Metric and goals
Describe how you plan to Analyze the strengths and Define key performance
convert leads into customers weaknesses of your indicators (KPIs) that
through your sales process competitors in terms of their measure the success of your
products/services, pricing marketing and sales efforts.
strategy… Set specific goals
$4,498,300,000
Budget for the new products/services of the company
Budget for this quarter
$1,000,000,000
Product development

$1,500,000,000
Marketing

$998,300,000
Talent acquisition

$1,000,000,000
Research
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Revenue information
Q1 Q2 Q3 Q4 Total
Product sales $50,000 $60,000 $75,000 $90,000 $275,000

Labor $20,000 $24,000 $30,000 $36,000 $110,000

Salaries $15,000 $18,000 $20,000 $24,000 $77,000

Marketing $7,000 $8,000 $9,000 $10,000 $34,000

Net income $24,500 $26,750 $28,000 $34,250 $113,500

Rent $5,000 $5,000 $5,000 $5,000 $20,000

Utilities $1,500 $1,750 $2,000 $2,250 $7,500

Mockup
A mockup provides a visual
representation of your product or
service, allowing investors or
stakeholders to better understand what
you're offering and how it works
Business plan timeline

01 02 03 04
Research and Start-up phase Growth phase Partnership
planning

05 06 07 08
Product expansion Scaling phase Innovation phase Exit strategy
planning
Canvas infographic
Key partners Key activities Value propositions Customer Customer
relationships segments

Identify Identify key Define what sets your Determine how Define specific
important activities that business apart from you will interact target customer
partners for create value for competitors with customers groups
your business customers

Key resources Channels

Identify important Determine how

resources needed you will reach and
for your business engage with
customers

Cost structure Revenue streams

Identify fixed and variable costs associated with the Define sources of revenue for your business
business
My business strategy
Attractive business
model

Growth and Reorientation or

expansion abandonment
High competitive

Low competitive
strategy
strategy
strength

strength
Maintenance and Reduction or
protection elimination
strategy strategy

Unattractive business
model
Target infographic

Demographic Behavior Locations

● They may be interested
25-50 years
Age in personal and
old
professional
Male and development, as they
Gender
female are both employees and
students
Employees
Occupation
and students ● They may be tech-savvy
Single and and use technology to
Family streamline their work
married
situation and personal life Region Europe, Asia
people

Income $50,000/year Area Urban

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Organizational chart
CEO

CTO CFO

Director of Director of
Controller Treasurer
IT HR

Systems Accounting Financial Accounts

IT manager
administrator manager analyst payable
Market size infographic
$100 M
$100 M
"With the innovative approach
and unique features, we aim to
capture a significant portion of
the $100 million"
$20 M $20 M
"The research indicates that the
market for [product/service] is
projected to reach $20 million by $5 M
next year"
$5 M
"The market for [product/service]
is currently valued at $5 million"
 Thanks!
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