Scribd
Upload
53 views12 pages

Classmate

Uploaded by

Shaikshavali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
53 views12 pages

Classmate

Uploaded by

Shaikshavali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

A deep dive into India’s leading

stationery brand

PRESENTED BY:
SHAIK.SHAIKSHAVALI
INTRODUCTION
Classmate, launched by ITC in 2003, is one of
India's leading stationery brands. It was
introduced to cater to the growing demand
for quality educational supplies, offering a
wide range of products such as notebooks,
pens, pencils, art supplies, and geometry
sets. Over time, Classmate has become
synonymous with durability and premium
quality in student stationery, serving millions
of students across the country
MISSION &
VISION
Classmate's mission is to enhance the learning
experience by providing students with the tools they
need to succeed in education. Their vision is focused on:

•Offering eco-friendly products that promote sustainable


development.
•Encouraging creativity and learning through innovative
product designs
Parent Company – ITC
Limited
ITC Limited is one of India’s largest diversified conglomerates, with businesses spanning FMCG,
hospitality, packaging, paperboards, and agri-business. Founded in 1910, ITC is known for its market
leadership and commitment to sustainability.

ITC ventured into the education and stationery sector in 2002 with the launch of Paperkraft (premium
brand) and Classmate (mass market) in 2003. Classmate quickly grew into India’s largest stationery
brand due to ITC's expertise in distribution and innovation. ITC’s sustainability initiatives, such as
carbon and water positivity, align with Classmate's eco-friendly
product portfolio
1.Notebooks
2.Writing Instruments (Pens, Pencils)
3.Art Materials (Crayons, Color Pencils)
4.Geometry Boxes and other accessories
What Sets
Classmate Apart
1.High-Quality Paper and Materials:
⚬ Classmate notebooks and stationery products are known for their superior paper
quality. The paper is smooth, durable, and ideal for both writing and drawing. This
ensures a premium writing experience for students and professionals alike.
2.Innovation in Product Design:
⚬ Classmate continuously invests in research and development to create user-friendly
products. Examples include innovative notebook designs, such as interactive covers
and value-added features like subject-specific notebooks.
3.Eco-Friendly Initiatives:
⚬ Classmate is committed to sustainability, using Elemental Chlorine Free (ECF) paper,
which is less harmful to the environment. The brand also supports ITC's overall
environmental goals, like water conservation and carbon positivity​

These features emphasize Classmate's focus on quality, innovation, and responsibility


towards the environment.
Target Audience and Market
Segments
• Primarily students, ranging from primary to university level
• Parents and educational institutions
• Young professionals and artists for premium stationery
Classmate’s Market Share and
Presence

Classmate holds a dominant position in India’s student


stationery market, making it the largest notebook
brand in the country by 2007. The brand has a
significant market share, thanks to ITC’s extensive
distribution network and its focus on quality. Classmate
competes with other established brands such as
Navneet, Camlin, and Faber-Castell but
distinguishes itself through eco-friendly practices and
a comprehensive product range that caters to all
student needs
HIERARCHY
Classmate, as a brand under ITC Limited, follows the general
organizational hierarchy of ITC’s Education and Stationery Products
Division. Here’s an overview of how the hierarchy likely operates:

ITC Leadership

Division Head – Education and Stationery Products

Product Management

Marketing and Sales Teams

Research & Development (R&D)

Operations and Supply Chain

Regional and Local Teams


Environment-
Friendly Initiatives
Eco-Friendly Paper Production:
• Classmate products are made using Elemental Chlorine Free
(ECF) paper, which reduces harmful chemicals in the production
process, minimizing environmental impact.
Sustainability Goals:
• ITC, Classmate’s parent company, is recognized as one of the few
companies globally to be carbon-positive, water-positive, and
solid-waste recycling positive. Classmate aligns with these
initiatives by focusing on sustainable production and packaging​(
ITC Ltd).
Conservation of Natural Resources:
• Classmate’s manufacturing process prioritizes reducing water
and energy consumption, while ensuring that raw materials, like
pulp for paper, come from sustainably managed forests.
tagline
"Because You are
One of a Kind”
Thank
You
FOR YOUR ATTENTION

You might also like