Scribd
Upload
19 views10 pages

Communication: Presented by - Deepali Narveriya & Shivani Verma

Uploaded by

itsutubetime4me
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
19 views10 pages

Communication: Presented by - Deepali Narveriya & Shivani Verma

Uploaded by

itsutubetime4me
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 10

COMMUNICATION

PRESENTED BY – DEEPALI NARVERIYA & SHIVANI


VERMA
MEANING

The English word ‘communication’ is derived from the Latin word communis, which
means common.

Communication is the process of passing ideas, views, facts, information, and


understanding from one person to another.

Communication cannot take place without two parties – the receiver and the sender.
The information which is sent by the sender must be understandable to the receiver.
DEFINITION
According to Koontz and O’Donnel, Communication may be
understood “as the exchange of information at least between two
persons to create an understanding in the mind of the other, whether or
not it gives rise to conflict.”

Newman and Summer- “Communication is an exchange of facts, ideas,


opinions or emotions by two or more persons.”
OBJECTIVES OF COMMUNICATION

1. Stronger Decision Making


2. Increased Productivity
3. Enhanced Professional Image
4. Provide Suggestions & Order
5. Raise Morale & Motivation
6. Increase Discipline
ELEMENTS OF COMMUNICATION
PROCESS

1. Sender: The person who wants to communicate.


2. Message: The information the sender wishes to
communicate.
3. Encoding: How the message is to be communicated e.g.
verbally or written.
4. Channel: How the message is sent e.g. face to face or by
email.
5. Receiver: The person to whom the sender sends the
message.
6. Decoding: How the receiver understands or interprets
the message.
7. Feedback: The receiver’s response to the message.
8. Noise: Anything that might interfere with
communication or reduce the chance of
successful communication.
Characteristics
(i) At least two persons – Communication involves at least two persons—the sender and the
receiver. The sender sends the message and the receiver receives the message. There is an
exchange of information between two or more persons.
(ii) Two-way process – Communication is essentially a two-way process. It does not merely
mean sending and receiving messages. It is not complete unless and until the message has
been understood by the receiver in the same sense.
(iii) Form of communication – Communication may take several forms, e.g., order,
instruction, report, queries, etc. It may be verbal or written. It may be formal or informal.
(iv) Scope – Communication is present in all human relationships. It is essential in all types of
organizations and at all levels of management. It has a very wide scope.
(v) Dynamic process – Communication is influenced by the mood and thinking of the sender
and receiver. It keeps on changing depending upon the Level of understanding of the sender
and receiver.
7C’s Of Effective
Communication
1. Clarity
The message should be simple, direct, and easily understood. Avoid ambiguity and ensure
that the main point is clear from the outset. Use straightforward language that the audience
can comprehend without effort.
2. Conciseness
Be brief and to the point. Eliminate unnecessary words, details, or repetition that could
distract from the core message. Respect the recipient's time by providing only relevant
information.
3. Concreteness
Support your message with solid facts, figures, or specific examples. Avoid vague
statements and instead provide clear, tangible details that reinforce the communication's
message.
4. Correctness
Ensure that the communication is grammatically correct, free from spelling errors, and appropriate for
the intended audience. Accurate language use promotes professionalism and credibility.

5. Consideration
Tailor the message to the audience's needs, attitudes, and level of understanding. Consider the
receiver's background, feelings, and perspective to ensure that the communication is appropriate and
respectful.

6. Completeness
Include all necessary information the recipient needs to respond or take action. Incomplete information
can lead to confusion or misunderstandings, so ensure that the message covers all relevant details.

7. Courtesy
Maintain a polite, respectful, and positive tone throughout the communication. Even when addressing a
problem or disagreement, ensure that your language is diplomatic and considerate.
Thank
You

You might also like