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Group 3 Sampling

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Troy Macaspac
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25 views18 pages

Group 3 Sampling

Uploaded by

Troy Macaspac
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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SAMPLING

SAMPLING
GROUP 3
What is
Sampling ?
Sampling is the process of
selecting a subset of individuals,
groups, or data points from a larger
population for analysis. It helps
researchers draw conclusions
without studying the entire
population, making the research
process more efficient.
What is sampling?
Sampling allows large-scale
research to be carried out with a
more realistic cost and time-frame
because it uses a smaller number of
individuals in the population with
representative characteristics to
stand in for the whole.
Population
A population in research refers to
the entire group of individuals,
objects, or events that the
researcher is interested in
studying. It includes all elements
that meet specific criteria and from
which conclusions are intended to
be drawn.
Sample
A sample is a subset of the population
selected for the actual study. It represents
the larger population and allows researchers
to make inferences about the population
without studying every individual. The
sample should be as representative as
possible to ensure accurate and reliable
findings.
2 TYPES OF
SAMPLING
Probability Sampling
Probability sampling methods involve
random selection, ensuring that every
member of the population has a known
chance of being included in the sample.
This approach minimizes bias and allows
researchers to generalize their findings to
the larger population.
Non Probability
Sampling
Non-probability sampling methods do
not involve random selection. Instead,
they rely on the judgment of the
researcher or the availability of
participants. While these methods are
often easier and quicker to implement,
they can introduce bias, limiting the
ability to generalize findings to the
entire population.
SAMPLING
METHODS
Probability Sampling
1. Simple Random Sampling
- is the most frequently used type of
probability sampling technique
- is characterized by the idea that the
chance of selection is the same for
every member of the population
Probability Sampling

2. Systematic Random Sampling

- follows specific steps and procedures in


doing the random selection of the samples
- it requires a list of the elements and every
nth element in the list is drawn for inclusion
in the sample
Probability Sampling
3. Stratified Random Sampling
- the population is first divided into two or
more mutually exclusive categories based on
your variables of interest in the research study
- the population is organized into
homogeneous subsets before drawing the
samples
- the population is divided into subpopulation
called strata
Probability Sampling
4. Cluster Sampling
- is used when the target respondents in a
research study is spread across geographical
location
- the population is divided into groups
called clusters which are heterogeneous in
nature are mutually exclusive
-my be classified as single stage, two-stage
cluster sampling or multi-stage cluster
Non Probability Sampling
1.Convenience Sampling
- is a method of selecting samples that
are available and capable of
participating in a research study on a
current issue
- this method is sometimes called
haphazard or availability sampling
Non Probability
Sampling
2. Snowball Sampling
- is a technique where the researcher identifies a key
informant about a research of interest and then ask that
respondent to refer or identify another respondent who
can participate in the study
- the identification of the samples follows a multiplier
effect, that is, one person is asked to refer the researcher
to another respondent and so on.
- the technique is applicable when researchers find
difficulty in locating special numbers of a population
- the chain referral procedure allows the researchers to
reach the desired samples.
Non Probability
Sampling
3.Purposive Sampling
- sometimes called judgmental or
subjective sampling
- employs a procedure in which samples
are chosen for special purpose
- it may involve members of a limited group
of population
Non Probability Sampling
4. Quota Sampling
- is gathering a representative sample
from a group based on certain
characteristics of the population
chosen by the researcher
- usually the population id divided
into specific groups
Thank You
Very Much

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