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Digital Marketing Module 3

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27 views13 pages

Digital Marketing Module 3

Uploaded by

seniormus9
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MODULE 3

ONLINE PRESENCE
GDAP PROJECT
Digital Marketing 1
OBJECTIVES
After completing this lesson, you should be able to:
• Understand possible web presence solutions
• Outline the typical steps to create a web presence
• Understand the term content management system
(CMS)

Digital Marketing 2
ONLINE PRESENCE SOLUTIONS

There are a variety of ways to have an online presence.


Which solution or solutions you choose will depend on
your strategy and goals.

• Business Directory: A simple web presence can be


established on a business directory. A website where
businesses are grouped by category or local area.

Digital Marketing 3
ONLINE PRESENCE SOLUTIONS Cont’d
Social Media: It is an essential part of a digital marketing strategy for
businesses to be active on at least one social media platform.

Digital Marketing 4
ONLINE PRESENCE SOLUTIONS Cont’d
• Website: The most common form of online presence is a
website. A website should provide information to explain
what a brand or business does.

• Some businesses include e-commerce functions in their


website so customers can buy in an online store using a credit
card or an online payment system such as PayPal.

• Blog: A blog is a type of online journal that is regularly


updated with content, known as posts. Businesses often
include blogs as part of the overall website, as blogs are much
easier to update with content and news than other sections of
the site.
Digital Marketing 5
ONLINE PRESENCE SOLUTIONS Cont’d…

• Web Application: A web application is an


application program that is stored on a remote
server, but that a user can access over the
Internet through a web browser. Businesses
often include these in their online presence as a
part of their service to customers.

• Mobile Application: Alternatively, brands can


use mobile apps, which are applications
designed to be installed and run locally on
mobile devices.

Digital Marketing 6
CREATING A WEB PRESENCE
• One of the most common web presence solutions is a website. When creating
a website, there are several different steps to be completed.

Digital Marketing 7
CREATING A WEB PRESENCE
• Register an appropriate website address: Firstly,
choose the domain name or web address (also known as a
URL) where your site will live. It must be unique and
appropriate to your business name, and easy to remember.
For example: www.myuniquebusinessname.com

• It will become part of your brand identity, and it will be


an important factor in online searches. Check your chosen
domain name is available and then register it with a
website hosting service or domain registrar.

Digital Marketing 8
CREATING A WEB PRESENCE Cont’d
• Register with a website hosting service - You also need to register with a
website hosting service who will host your website on a web server. This server
is where all the files and folders that make up your website will live. Often, a
hosting provider is the same service you can use to register the web address.

Digital Marketing 9
CREATING A WEB PRESENCE Cont’d

• Design the site: Consider the design elements of your site. Consider the
purpose of the website by including designing the structure of the website:
the hierarchy of different pages and sections based on how a user would
navigate it.

• Build the site: After the design stage, the website needs to be developed.
You can develop the web pages and content yourself, or hire a web
developer. Before going live, the site must be tested on different browsers
and devices, and all internal links checked.

Digital Marketing 10
CREATING A WEB PRESENCE Cont’d
• Promote the site: When the site is live you can begin to attract visitors with
marketing activities.

Digital Marketing 11
CONTENT MANAGEMENT SYSTEMS
• A content management system (CMS): is an authoring and administration tool
for developing and maintaining a website. A CMS offers a simple user interface
for creating and modifying web content, so a user can publish and manage
changes to the site even if they have no programming skills.

Digital Marketing 12
Review Activity

• Divide yourselves in a group of 5

• Create your own website with the steps highlighted during the class session and
manage the website with your preferred Content Management System.

Digital Marketing 13

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