Week 4

Planning involves selecting

missions and objectives and the
Definition actions to achieve them; it
requires decision making, that
of is, choosing from among
Planning alternative future courses of
action.

2
Planning video
• https://youtu.be/29qE4FSxc1w
 Plans can be classified as:

(1) mission or purposes

(2) objectives or goals
TYPES OF (3) strategies

PLANS (4) policies

(5) procedures
(6) rules
(7) programs
(8) budgets

4
Types of Plans
1. The mission, or purpose, identifies the basic purpose or
function or tasks of an enterprise or agency or any
part of it

2. Objectives, or goals, are the ends toward which

activity is aimed

3. Strategy is the determination of the basic long‑term

objectives of an enterprise and the adoption of
courses of action and allocation of resources
necessary to achieve these goals

4. Policies are general statements or understandings

that guide or channel thinking in decision making

5. Procedures are plans that establish a required

method of handling future activities 5
Types of Plans

6. Rules spell out specific required actions or

nonactions, allowing no discretion

7. Programs are a complex of goals, policies,

procedures, rules, task assignments, steps to be
taken, resources to be employed, and other
elements necessary to carry out a given course
of action

8. A budget is a statement of expected results

expressed in numerical terms

6
Our company organizes the world's information and make it universally accessible and
useful.
Our company organizes the world's information and make it universally accessible and
useful.

Our company
- only promotes internal members
- Does not fire without an error of gross unethical behaviour
- Gives shares to all employees
- Maintains a ratio of 1:10 between highest and lowest incomes
- Gives employees 30 days vacation
Our company organizes the world's information and make it universally accessible and
useful.

Our company
- only promotes internal members
- Does not fire without an error of gross unethical behaviour
- Gives shares to all employees
- Maintains a ratio of 1:10 between highest and lowest incomes
- Gives employees 30 days vacation
Our company organizes the world's information and make it universally accessible and
useful.

Our company
- only promotes internal members
- Does not fire without an error of gross unethical behaviour
- Gives shares to all employees
- Maintains a ratio of 1:10 between highest and lowest incomes
- Gives employees 30 days vacation

How will we give 30 days vacation to employees?

- Scheduling
- Maintain records
- Apply for leave 30 days in advance
Our company organizes the world's information and make it universally accessible and
useful.

Our company
- only promotes internal members
- Does not fire without an error of gross unethical behaviour
- Gives shares to all employees
- Maintains a ratio of 1:10 between highest and lowest incomes
- Gives employees 30 days vacation

How will we give 30 days vacation to employees?

- Scheduling
- Maintain records
- Apply for leave 30 days in advance

“No smoking”
Our company organizes the world's information and make it universally accessible and
useful.

Our company
- only promotes internal members
- Does not fire without an error of gross unethical behaviour
- Gives shares to all employees
- Maintains a ratio of 1:10 between highest and lowest incomes
- Gives employees 30 days vacation

How will we give 30 days vacation to employees?

- Scheduling
- Maintain records
- Apply for leave 30 days in advance

“No smoking”
Our company organizes the world's information and make it universally accessible and
useful.

Our company
- only promotes internal members
- Does not fire without an error of gross unethical behaviour
- Gives shares to all employees
- Maintains a ratio of 1:10 between highest and lowest incomes
- Gives employees 30 days vacation

How will we give 30 days vacation to employees?

- Scheduling
- Maintain records
- Apply for leave 30 days in advance

“No smoking”

Our company
- Will focus on rapid growth in sales and market share at the expense of profit
- Will diversify from being a search box to selling mobile phones, operating
systems, automatic cars, song player, delivery by drones, help people navigate on
the roads
DIFFERENCE BETWEEN?
1. Mission, goal, objective
2. Policy and Rules
3. Policy and procedure
4. Program and strategy
5. Procedure and strategy
DIFFERENCE BETWEEN?
1. Mission and objective
a. Verifiable
2. Policy and Rules
a. Discretion
3. Policy and procedure
a. What and how
4. Program and strategy
a. Time duration
b. details included
1. Exercise 1: Finding the mission (in your groups)
a. find the stated mission of the organization
b. When you read the description of the company on their own website, do you
think the mission is captures their work well?
c. Can you think of a better mission for them?
Exercise 1
Groups When you read the description of
of the company on their own
two/thre What is the mission of the website, do you think the mission Make a mission statement for them based on
e organization organization? captures their work well? your understanding of their work.
1 Meta
Jindal University
2

3 Ford

4 fridays for future

Indian Institute of Sciences

(IISc)
5

6 Zerodha

7 Exonn

8 amul

9 Khaitan
Indian Coffee House
10
 When you read the description of the
What is the mission of the company on their own website, do you Make a mission statement for them based on your
Group organization organization? think the mission captures their work well? understanding of their work.
11 McKinsey and Co

12 Cafe Coffee Day

13 NASA

14 ISRO

15 Google

Safai Karamchari
Aandolan
16

17 Zara

18 Parle

19 H&M

Hass Avacado Board

20

21 barry callebaut

22 Walmart

23 Signal

24 Coca Cola

25 Twitter

Reserve Bank of Australia

26

27 Nestlé
DESIGNIN
G
OBJECTIVE
S
https://prathambooks.org/
Pratham books
Exercise 2: Design 3 KPIs for the organization:
KPIs/verifiable objectives
Joy - Infuse a joy for reading, anywhere, - Increase the percentage of
everywhere and for everyone villages/cities where there are pratham
- Create a safe space and a vibrant space libraries by 20% by March 2022
that inspires creativity, encourages - Launch 2 new products that can be
learning, and sparks innovation installed in libraries by March 2022

Inclusion - Celebrate diversity across all dimensions of

our work
- Enable an open and collaborative culture
that fosters belonging and ownership
- Foster deep listening for meaningful
partnerships and collaboration

Empowerm – Promote empathy across all stakeholders and

ent inspire them to become changemakers
– Foster agency and amplify all voices

Integrity – Promote an ethical, transparent and

 • The idea in brief:
• Blue oceans- uncontested market spaces
• Red oceans- overcrowded industries

Blue Ocean • It is not about technological innovation

• You don’t have to venture into distant waters to create blue oceans

Strategy • Never use competition as a benchmark

• Reduce your costs while also offering customers more value
• Incumbents mostly create blue oceans.
• Examples : Cirque du Solil, Dell, Southwest airlines, ebay, Ford model T,
Apple products
• Examples of new spaces created every decade. Which are the
industries created in the last 2 decade?
• As brands become similar, decisions are made on price. Examples?
Red • Compete in existing market
space
• Create uncontested
market space
Ocean Vs • Beat the competition • Make the competition
irrelevant
• Exploit existing demand
Blue • Make the value/cost trade • Create and capture new
demand
Ocean off
• Break the value/cost trade
• Align the whole system of a
strategy company’s activities with its off
strategic choice of • Align the whole system of
differentiation or low cost a company’s activities with
its strategic choice of
differentiation and low
cost
Planning Vs Strategy
https://www.youtube.com/watch?v=iuYlGRnC7J8
Thanks! Any questions?