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Inform and Persuade

Please don't sell

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johnlloyd31mendez
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16 views27 pages

Inform and Persuade

Please don't sell

Uploaded by

johnlloyd31mendez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INFORMATIVE AND

PERSUASIVE TEXTS
COMMUNICATE
TO INFORM
University of Minnesota. (Sept. 29,
2016). Communication in the real
world.
https://doi.org/10.24926/8668.0401
Informative Text

• Aninformative text is meant to inform the


reader about a specific topic or issue.
• An instructional manual about making a table
or a book that tells the story of what
happened in World War II are examples of
informative texts.
CHOOSING AN INFORMATIVE
TOPIC

(Verderber, 1991) stated that topic choices


may be influenced by the level at which you
are speaking. Informative speaking usually
happens at one of three levels:

formal vocational impromptu


Formal Informative
• audience has assembled specifically to hear
what you have to say
• professional meeting
• civic gathering
• celebration gala
• only people who have accomplished or
achieved much are asked to serve as keynote
speakers
Vocational Informative
• human resources professionals give
presentations about changes in policy and
provide training for new employees
• technicians in factories convey machine
specifications and safety procedures
• servers describe how a dish is prepared in
their restaurant.
Impromptu Informative
• regular interactions
• givea freshman direction to a campus
building
• summarize the latest episode of your favorite
series to a friend who missed it
• explain a local custom to an international
student
ORGANIZATIONAL PATTERNS

Topical - you break a larger topic


down into logical subdivisions

Spatial - convey the layout or physical


characteristics of a location or
concept

Chronological - trace the development


of a topic or overview the steps in a
process
Common Functions of an Informative Text

To change
To share perception

To increase
To gain skills understandin
g
COMMUNICATE TO
PERSUADE
University of Minnesota. (Sept. 29, 2016).
Communication in the real world.
https://doi.org/10.24926/8668.0401
Persuasive Topic

• Persuasive text seeks to influence the beliefs,


attitudes, values, or behaviors of audience
members.
• It takes a position for or against something
Argument
• Arguments form around three components:

 Claim - is the statement that will be supported by


evidence
 Evidence - also called grounds, supports the claim.
The main points of your persuasive speech and the
supporting material you include serve as evidence
 Warrant - is the underlying justification that connects
the claim and the evidence
Choosing A Persuasive
Speech

Choose a topic that is


current.
Choose a topic that is
controversial.

• Choose a topic that meaningfully impacts


society.
Determining Your
Proposition
• Theproposition of your speech is the overall
direction of the content and how that relates to
the speech goal.
•A persuasive speech will fall primarily into one of
three categories: propositions of fact, value, or
policy.
Proposition of Fact
• focus on beliefs and try to establish that something
“is or isn’t.”
• presenta logical argument based on objective facts
that can then be used to build persuasive arguments

Example:
 Global warming is caused by increased greenhouse gases
related to human activity.
 Converting to solar energy can save homeowners money.
 Obesity causes health problems..
Proposition of
Value
• focuson persuading audience members that
something is “good or bad,” “right or wrong,” or
“desirable or undesirable.”
• Propositionsof value may require you to appeal
more to your audience’s emotions and cite expert
and lay testimony
Example:

 Bringing Good Food into your home Everyday.


 Your favourite food just a call awayto you
 Your driver knows exactly where to go
Proposition of
Policy
• advocate that something “should or shouldn’t” be
done.
• usually require you to research existing and previous
laws or procedures and determine if any relevant
legislation or propositions are currently being
considered.

Example:

 proposing that students should spend more time on homework is


a proposition of policy calling for a specific action
 You should vote for John McCain.
 You should send your children to private schools.
To change
To share perception
Common Functions of a Persuasive Text

To increase
To gain skills understandin
g
THANK YOU!

Prepared by:
Ms. Analie T. Singgit

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