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Module 5 Marketing

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31 views16 pages

Module 5 Marketing

Uploaded by

tanishka rajput
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Module 5: New Trends in

Marketing

M.C. Rashid Khan


Trends in Marketing
Personalization
Influencer Marketing
Content Marketing
Sustainability and Social Responsibility
Experiential Marketing
Voice Search Optimization
Augmented Reality (AR) Marketing
Data-Driven Marketing
Social Commerce
Artificial Intelligence (AI) in Marketing
Personalization
What it is: Tailoring marketing efforts to individual
consumer preferences and behaviors, often using data
analytics and AI.
Example: Netflix’s recommendation engine suggests
shows and movies based on individual viewing habits.
Similarly, Amazon recommends products based on past
purchases and browsing history.
Influencer Marketing

What it is: Partnering with social media influencers to


promote products or services to their followers.
Example: Fashion brands like Fashion Nova collaborate
with Instagram influencers to showcase their clothing,
leveraging the influencer’s following to reach targeted
audiences.
Content Marketing
What it is: Creating and distributing valuable, relevant
content to attract and engage a target audience.
Example: HubSpot, a leader in inbound marketing, offers
free educational content like blogs, eBooks, and webinars
to help businesses with their marketing strategies,
positioning themselves as industry experts.
Sustainability and Social
Responsibility
What it is: Companies aligning their marketing with
environmental sustainability and social responsibility to
appeal to conscious consumers.
Example: Patagonia’s marketing emphasizes its
commitment to environmental causes, such as using
recycled materials and supporting environmental activism,
which resonates with eco-conscious customers.
Experiential Marketing
What it is: Creating memorable, immersive experiences
that allow consumers to interact with a brand.
Example: Coca-Cola’s “Share a Coke” campaign
personalized bottles with individual names, creating a
personal connection and encouraging social sharing.
Voice Search Optimization
What it is: Adapting marketing strategies to
accommodate the rise of voice-activated search tools like
Alexa, Siri, and Google Assistant.
Example: Domino’s Pizza allows customers to order
through voice assistants, making it easier and more
convenient for customers to place orders hands-free.
Augmented Reality (AR) Marketing
What it is: Using AR technology to create interactive
experiences that allow consumers to visualize products in
real-life settings.
Example: IKEA’s AR app lets customers see how furniture
would look in their homes before making a purchase,
enhancing the shopping experience.
Data-Driven Marketing
What it is: Leveraging data analytics to make more
informed marketing decisions, targeting the right audience
with the right message at the right time.
Example: Google Ads uses user data to deliver highly
targeted ads based on search behavior, demographics, and
location.
Social Commerce
What it is: Selling products directly through social media
platforms, making the shopping experience more
seamless.
Example: Instagram’s shopping feature allows users to
browse and purchase products directly within the app,
combining social engagement with e-commerce.
Artificial Intelligence (AI) in
Marketing
What it is: Utilizing AI to automate and optimize
marketing processes, such as customer segmentation,
predictive analytics, and chatbots.
Example: Sephora uses AI-powered chatbots to provide
personalized beauty advice and product recommendations
to online shoppers.
Viral Marketing
An online advertising approach which functions somewhat
like online equivalent of word-of-mouth.
Quickly spreading information related to companies
product to the masses.
Example: Hotmail, twelve million people signed in a short
period
Taj Mahal’s seven wonder of world campaign
 If you send this message to ten persons you will be
blessed by God
Neuro Marketing
 It is a new field of marketing research that studies consumers'
sensorimotor, cognitive, and affective response to marketing stimuli.
 Functional magnetic resonance imaging (fMRI) to measure changes in
activity in parts of the brain,
 Electroencephalography (EEG) and Steady state topography (SST) to
measure activity in specific regional spectra of the brain response,
and/or sensors to measure changes in one's physiological state, also
known as biometrics, including (heart rate and respiratory rate,
galvanic skin response) to learn why consumers make the
decisions they do, and which brain areas are responsible.
 Example: Eye tracking, facial coding, voice analysis
Social Media Marketing
Social Media Marketing is a marketing technique to
improve traffic, brand awareness and selling using social
network sites
Why people will come to your page:
Educate
Entertain
Convince
Inspire

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