1485465_2_fm_rl_1.3.3
1485465_2_fm_rl_1.3.3
1485465_2_fm_rl_1.3.3
MBA ZG 521
Ability to provide
financial rewards Ability to
sufficient to attract Profitability Valuation generate
and retain positive market
financing expectations
• Acid-Test (Quick) Ratio: This ratio excludes the inventory from current assets since
inventory is usually not as liquid as cash or other current assets
• A high investment in liquid assets will enable the firm to repay its
current liabilities in a timely manner.
Profitability ratios address a very fundamental question: Has the firm earned adequate
returns on its investments?
Typically we answer this question by looking at two types of ratios:
Profit margin: which predicts the ability of the firm to control its expenses
Rate of return on investments: which tells us the return on the investment
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