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Post Event Activities

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Avegail Suganob Borlaza
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147 views17 pages

Post Event Activities

Uploaded by

Avegail Suganob Borlaza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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POS

EVENT
T
ACTIVI
Chapter 7
LEARNING
OBJECTIVES
• Understand the importance of post-event
evaluation and feedback collection to assess
event success.
• Develop strategies for post-event follow-up,
including financial reconciliation and
stakeholder communication.
SUB-TOPICS
• Event evaluation and
reporting
• Post-event follow-up
• Thank-you notes and
acknowledgments
• Lessons learned and best
POST
EVENT
ACTIVITIES
Post-event activities are critical
to evaluating the success of an
event, learning from it, and
ensuring lasting relationships
with attendees, stakeholders,
and team members. These
activities help improve future
events and maintain goodwill.
1. EVENT EVALUATION
AND REPORTING
Event evaluation and reporting
refer to the systematic process
of assessing an event’s
success and identifying areas
for improvement. This involves
gathering data, analyzing
feedback, and presenting the
results in a structured report
that details the event’s
performance across various
COMMON
EVALUATION
SURVEYS AND METHODS
Surveys sent to attendees, sponsors, and
stakeholders are essential for gathering quantitative
and qualitative feedback. These can address
FEEDBACK FORMS:
aspects such as the quality of the event content,
logistics, venue, speakers, and overall attendee
experience.
These include metrics such as attendance
KEY PERFORMANCE numbers, revenue generated, social media
INDICATORS (KPIS) engagement, press coverage, and
attendee satisfaction ratings.
COMMON
EVALUATION
This meeting with the event team allows for a

DEBRIEFING: METHODS
POST-EVENT
discussion of what went well and what did not. It
can include insights from various departments,
such as marketing, logistics, and catering.

The evaluation results are compiled into a report,


often presented to stakeholders. This report
should cover:
REPORTING • Event objectives and outcomes (e.g.,
attendance, fundraising goals, brand
exposure).
• Financial performance, including costs and
revenue.
2. POST-EVENT
Post-event
FOLLOW-UP
follow-up refers to the actions taken after the
event to maintain communication, strengthen relationships,
and leverage event outcomes. This process ensures that the
positive momentum from the event continues and that any
unresolved issues are addressed.
COMMON FOLLOW-
UP ACTIVITIES
Gratitude should be expressed to attendees,
Sending Thank- speakers, sponsors, volunteers, and partners.
You Messages This can be done through emails, letters, or
personalized messages. It helps reinforce the
event's value and shows appreciation for their
contributions.
Following up with attendees through email newsletters,
ENGAGING
ATTENDEES surveys, or social media provides them with event
: highlights and key takeaways. It also allows for
continued engagement with the event's content.
Any complaints or negative feedback received during the
ADDRESSIN
G event should be acknowledged and addressed promptly.
FEEDBACK Apologizing for any shortcomings and offering solutions
shows commitment to improvement.
For corporate events, follow-up with potential leads or
ACTION ON
LEADS business partners is essential to capitalize on new
opportunities and convert them into tangible results.

Sponsors should be thanked, and their ROI (Return on


SPONSOR
FOLLOW-UP Investment) should be communicated to them. This could
include data about event attendance, exposure, and
brand visibility.
3. THANK-YOU
AND
NOTES
ACKNOWLEDG
Thank-you notes and
acknowledgments are expressions
of MENT
gratitude sent to individuals or
organizations who contributed to
the event's success. This can
include volunteers, attendees,
sponsors, partners, speakers, and
anyone else involved in making the
event possible.
ATTENDEES Personalized thank-you notes can go a long way in
building loyalty.
Sponsors, being key stakeholders, should be given special
SPONSORS AND
acknowledgment. They can receive detailed reports on how
PARTNERS their sponsorship contributed to the event’s success.

VOLUNTEERS AND Volunteers and staff should receive personal notes


STAFF of appreciation.
SPEAKERS AND
Acknowledging their contribution with a thank-
PERFORMERS
you note, a small gift, or public recognition can
solidify future collaborations.
4. LESSONS LEARNED AND
BEST PRACTICES
Lessons learned and best practices refer to the insights and
experiences gathered during the planning, execution, and
post-event stages that can help improve future events. This
is a reflective process that identifies what worked well, what
didn’t, and how things can be done more effectively in the
future.
THE PROCESS
INVOLVES:
IDE1NTIFYING ACKNOWLEDG FEEDBACK
SUCCESSES ING ANALYSIS
CHALLENGES
Recognizing the
aspects that went well, Reflecting on what did Gathering feedback
such as a successful not go as planned, from attendees,
keynote, effective such as delays, team members, and
marketing strategies, miscommunications, other stakeholders
or smooth logistics.
or technical failures, can highlight areas
These successes can
allows organizers to of improvement.
be turned into best
prevent similar issues
practices for future
events. in the future.
THE PROCESS
INVOLVES:
CREATING SHARING
ACTIONABLE BEST
RECOMMENDATIONS: PRACTICES
The lessons learned These findings should be
should be compiled shared within the
into actionable organization or team. A
recommendations written report, debrief
meeting, or post-event
that can be
workshop ensures that
implemented during
everyone is aligned on
future planning improvements for next
THANK
For your
Attention
YOU

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