WRITING

 Business communications has three main reasons:

 to inform, to persuade, and to communicate goodwill
 Pre-writing: In the prewriting stage, you might read an assignment prompt,
research, make an outline, sketch some ideas, brainstorm, doodle, jot down
notes or even just think about your writing topic.
 Writing: In the writing or drafting stage, you write down words. Your writing
task will determine how you write. Some people write long or important
documents by composing them in a notebook and then typing out the final
product. Some write in one long paragraph and then break it up in the
revision stage.
 Revision: After you’ve finished writing, it’s time to rethink your piece. Many
students think that revising is just making grammatical changes, but it’s a lot
more than that. Expert writers often spend most of their composition time on
revision. They may rethink their strategy, try a new outline, show their work
to a colleague to get feedback, read their work out loud to see where it
sounds choppy or simply put the work away for a few hours so that they can
come back to it with a fresh perspective.
Preparation for the writing process involves purpose, research
and investigation, reading and analyzing, and adaptation.

 1. Determine the Message’s Purpose

 General purposes involve the overall goal of the communication interaction:
to inform, persuade, entertain, facilitate interaction, or motivate a reader.
The general purpose influences the presentation and expectation for
feedback. In an informative message, the most common type of writing in
business, you will need to cover several predictable elements:
• Who
• What
• When
• Where
• How
• Why
 2. Analyze your Audience
 3. Adapt Your Message
 4. Choose Your Medium/Product
 Channel Strengths Weakness Expectations When to Choose

•Informal use among

peers at similar levels
•Informal
•Very fast within an organization
Instant •Not suitable for large amounts
•Good for rapid exchanges of •You need a fast,
message or of information •Quick response
small amounts of information inexpensive connection
text message •Abbreviations lead to
•Inexpensive with a colleague over a
misunderstandings
small issue and limited
amount of information
 •May be overlooked or
•Fast deleted without being
•You need to
•Good for relatively fast read. •Normally a
communicate but
exchanges of •Large attachments may response is
time is not the most
information“Subject” line cause the email to be expected within 24
important
allows compilation of caught in recipient’s spam hours, although
Email consideration
many messages on one filter (though this can be norms vary by
•You need to send
subject or project remedied by using situation and
attachments
•Easy to distribute to Dropbox) organizational
(provided their file
multiple recipients •Tone may be lost, culture
size is not too big)
•Inexpensive causing
miscommunications.
 •You want to
send a
document
•Very few
whose format
businesses have a •Normally, a
•Fast must remain
fax machine long (multiple-
Fax •Provides intact as
anymore unless you page) fax is not
documentation presented, such
work in the legal or expected.
as a medical
medical field.
prescription or a
signed work
order
 •Memos sent through
•Normally used
e-mails can get
internally in an
deleted without review
•Official but less formal organization to •You need to
•Sending to many
than a letter communicate communicate a
recipients (without
Memo •Clearly shows who directives from general message
using an email delivery
sent it, when, and to management on within your
CRM like MailChimp)
whom policy and organization
can cause your
procedure, or
message to get stuck
documentation
in a spam filter.
 •May get filed or •You need to
thrown away inform,
unread persuade,
•Specific
•Formal Letterhead •Cost and time deliver bad
formats
•Represents your involved in news or
Letter associated
company and adds printing, stuffing, negative
with specific
credibility sealing, affixing message, and
purposes
postage, and document the
travel through the communicatio
postal system n
 •You need to
document
the
relationship(s
•Can require •Requires •Specific ) between
significant time extensive formats for large
Report
for preparation research and specific amounts of
and production documentation purposes data to
inform an
internal or
external
audience
 •You need to
•Can require •Requires •Specific persuade an
significant time for extensive research formats for audience with
Proposal
preparation and and specific complex
production documentation purposes arguments and
data
APPROACHES TO WRITING

 His business is good. He lives in Pune. His brother is a doctor at

Nashik. He deals with group of companies. He studied the material
thoroughly. He is stupid in certain deals. His wife is not good. He sells
and purchases. He drives. He runs. He plays. He sees cricket,
volleyball and football match.
 The above cited group of sentences are not sending perfect
information. The information is leading reader to various directions.
ELEMENTS OF WRITING

 1) Unity
 2) Order
 3) Coherence and Cohesion
 4) Clarity
 5) Completeness
1 Unity : Unity is an important element of a paragraph. Basically,
it is essential to have sentences about one central idea in the
whole paragraph. A sentence not related to the central idea of
the paragraph sounds unprofessional. Thus, we must take care
and frame and include only that sentence which has unity about
the central theme of the paragraph.
2 Order : In a paragraph proper order of sentences is essential. Whole
structure of the paragraph must be in proper structure. In general
structure of a paragraph should be like introduction of idea,
explanation/analysis/presentation of the main idea, conclusion, and if
necessary recommendation(s) on the main idea of the paragraph. If this
order is not available in the paragraph, reader will not be able to
understand the core information as author wants to put in the
paragraph. From this perspective, order is a most essential of a
paragraph
 3 Coherence and Cohesion : Oxford dictionary states that the word
coherence is a noun (mass noun) and it means a)the quality of being
logical and consistent, and b) the quality of forming a unified whole.
The word cohesion also is a noun (mass noun). The same dictionary
states that it is the action or fact of forming a united whole. It is
essential to have a quality of being logical and consistent tempo in a
paragraph. All sentences must be logically connected and add
substantially to the main idea. It will give a unified whole identity to
the main idea of a paragraph.
 4 Clarity : It is important to note that that clarity is essential in
writing. In a paragraph, one must state, mention, explain, analyze, or
(re)presented, and conclude the targeted idea
 5 Completeness : The paragraph must be complete. Incomplete
paragraph will lead to misunderstanding and misinterpretation. Thus,
it is essential to see that a paragraph must stand on its own and
substantially add to the main text. No incomplete paragraph will help
to fully understand the main idea.
ELECTRONIC WRITING PROCESS

 ELECTRONIC WRITING PROCESS- WRITING WITH USE DIGITAL

DEVICES AND CHANNELS.
 E- MAILS
 SMS
 INSTANT MSGS
 SOCIAL MEDIA POSTS-BLOGS/TWITTER ETC
 WRITING PROCESS SAME AS DISCUSSED BUT
 USE OF MORE PICS/ GRAPHS/ EMOJIS/ EASIER TO
PROOFREAD/CUT/COPY PASTE/EDIT/RESEARCH/