Health System and Management
Health System and Management
AND MANAGEMENT
Physicians
Payers and Care
teams
Providers
Payers Deliver healthcare to
Ensure patients get patients to improve
the right drug at population health
the lowest cost
with the best
outcome
Payer
My policies need to encourage uptake of innovation and meet my
stakeholders’ needs
Policymaker
I need to adhere to evidence-based medicine to optimize my
performance and delivery excellent patient outcomes
Provider
ROLES AND RESPONSIBILITIES WITHIN A PHARMA
COMPANY
1 Evidence Generation and Management
Health Economics
Research and
Pharmacovigilance and Outcomes
Development (R&D)
Research (HEOR)
• Conduct research to • The science relating to • A discipline used to
uncover the scientific the detection, complement traditional
basis underlying a assessment, and clinical development
drug’s mechanism of prevention of adverse information (i.e.,
action effects or any other efficacy, safety, quality)
• Coordinate stages of drug related problem to guide decision-
clinical trials to • Occurs after product makers regarding
determine the efficacy, launch/license patient access
safety and quality of a • Captures data to help
drug payers determine
efficacy, cost, and
reimbursement
• Occurs after product
launch
ROLES AND RESPONSIBILITIES WITHIN A PHARMA
COMPANY
2 Connected Delivery
Manufacturing Distribution
Account
Sales Marketing
Management
• Sales are conducted • Marketing is the business • Focuses on the needs of a
through a select number of of promoting the sale of particular customer
account managers who act pharmaceutical drugs. segment to address needs
as pharmaceutical beyond those touched by
companies’ representatives traditional sales team
to within compliance
guardrails
- Influence healthcare
stakeholders to improve
formulary access for their
chosen drugs
- Improve the utilization
and sales of drugs.
MANAGEMENT
AIM OF HEALTH MANAGEMENT
SCOPE OF HEALTH MANAGEMENT
PLANNING
IMPLEMENTATI
EVALUATION
ON
MANAGEMENT FUNCTIONS
PREPARATORY
PHASE
(Planning to
Plan)
REPLANNING &
SITUATIONAL
DECISION
ANALYSIS
MAKING
IDENTIFY
COMMUNICATIO
NEEDS OR
N
PROBLEMS
EVALUATION PLANNING
IMPLEMENTATI
ON
MANAGEMENT FUNCTIONS
THANK YOU