Organic food market

Presented by
Hemanth Naidu G
 Indian Organic Food Market

• Estimated CAGR of 20-25% over the next five years.

• U.S., Europe, Canada, Middle East.
• 5525 crore(INR) worth of Organic product was exported from
India(2023).
• India produced around 2.9 Mn MT (2022-23) of certified
organic products
10.17mha
(2023)

5.39mha 4.78mha

Cultivable land Wild harvest

 Total Area(Mha)
60

50 53.2

40

30

20
18.5
10
9.5 8.8
0 3.6
Oceania Europe Latin America Asia North America

Total Area(Mha)
 Percapita consumption in
Euros

Norway 85
Canada 147 Percapita
USA 176 consumption
in Euros
France 176
Germany 181
Sweden 248
Luxemborg 259
Austria 274
Denmark 365
Switzerland 437
0 50 100 150 200 250 300 350 400 450 500
 Number of producers(2022) (In lakhs)
50
45
45

40

35

30

25 24

20

15

10

5 4
1.2
0
Worlwide India Uganda Thailand
 Global Organic Food and Beverages
Market 2030 Projection(billion USD)
500
450
400
350
300 300
250
200
150
100
145.17 145.17
50
0
2022 2030

Series 2 Series 3
 Market Share top 3 countries(2022)
70

60

50 Market size in
Billion USD

40

30 58.6
48.5
20

10
15.3 12.4
0
USA Germany China Other
Country Year Organic Exports(Million €)
2018 641.39
2019 613.3
India 2020 911.35
2021 880.15
2022 733.1
Global Organic Food market share by
Percentage
Organic beverages Cereal and food Meat and poultry
Spices and pulses Processed food Fruits and vegetables
Others
5%
10%

10% 40%

10%

10%
15%
Organic Beverage (53billion USD)

5% Juices
7%
Coffee
8% Non carbonates
41% Herbal tea
9% Green tea
Black tea

30%
Global Organic market share, distribution
Channel(2023)

8% 3% Super/Hyper Markets
Speciality Stores
Convenient Stores
17%
Online retail stores
47%
Others

25%
Indian Agriculture products Exports Statistics (APEDA)
Year Exported Value in INR Value in Growth in %
quantity in (Crore) USD over
MT (million) previous
year(INR)

2014-15 285663 2099 327 19.2

2015-16 263687 1976 298 -8.8

2016-17 309767 2478 370 25

2017-18 458339 3453 515 39

2018-19 614090 5151 757.5 49

2019-20 638998 4686 689 -9.02

2020-21 888179 7078 1040 51

Category wise export 2020-21(In MT)
Processed Food 655986
Oil seeds 84073
Cereals and Millets 59908
sugar 40542
Spices and Condiments 10022
Pulses 8782
Fodder 6877
Tea 6164
Coffee 4382
Medicinal Plant 4231
Dry Fruits 3658
Fresh fruits and vegetables 1404
Tuber products 1043
Others 656
Essential oils 219
Flowers 190
Oils and oleoresins 43
Total 888180
 ITEM-WISE EXPORT OF SPICES FROM INDIA
(QTY. IN TONNES & VALUE IN Rs. LAKHS)

Product Qty(MT) Value(2020-21) Qty Value(2021-22) Qty Value(2022-23)

Pepper 19,980 57,068.74 21,863 75,331.23 17,958 72,686.41
Cardamom(S) 6,486 1,10,346.58 10,571 1,37,566.95 7,352 87,514.87
Chilli 6,49,815 9,24,126.56 5,57,138 8,58,180.26 5,16,177 10,44,412.31
Turmeric 1,83,868 1,72,264.56 1,52,758 1,53,442.05 1,70,085 1,66,699.49
Cumin 2,98,423 4,25,154.66 2,16,971 3,34,367.40 1,86,509 4,19,359.76

SOURCE : DGCI&S/ MoC

 Indian Production of Pepper Indian Production of Cardamom
Production(000 Tonnes) Production(000 Tonnes)
2021-22 2021-22
Sr No. State Production Share(%)
Sr No. State Production Share(%)
1 Karnataka 55.64 60.46 1 Kerala 15.54 58.64
2 Kerala 30 32.6 2 Sikkim 5.24 19.77
3 Assam 2.81 3.05 3 Nagaland 2.23 8.42

Indian Production of Cumin

Production(000 Tonnes)

2021-22
Sr No. State Production Share(%)
1 Gujarat 420 57.9
2 Rajasthan 303.5 41.84

3 West Bengal 1.51 0.21

 Indian Production of Turmeric Indian Production of Chillies
Production(000 Tonnes)
Production(000 Tonnes)

2021-22 2021-22
Sr No. State Production Share(%)
Sr No. State Production Share(%)
1 Andhra Pradesh 700 37.35
1 Telangana 330.26 28.09
2 Telangana 433.12 23.11

2 Maharashtra 262.61 22.34 3 Madhya Pradesh 296.69 15.83

3 Karnataka 130.97 11.14 4 Karnataka 184.53 9.85

Wild Collection

Organic Wild Collection:

1. The Act of collection should positively contribute to the maintenance of
natural areas.
2. While harvesting/gathering of forest products attention should be given
to maintenance and sustainability of the eco-system.
3. The Act of harvesting/collecting of Wild Products should not threaten the
existence of plant/animal species.
4. Wild Products shall be harvested/collected from clearly defined
collecting areas.
5. The harvest/collecting area shall be maintained at appropriate distance
from the conventional farming/pollution areas.
6. For harvest/collection of Wild Products permission must be obtained
from Competent Authorities.
NATURAL FARMING ORGANIC FARMING

No external fertilisers Organic fertilisers are allowed

No ploughing, tilling and weeding No pesticides, No Basic agro practices like ploughing, tilling, weeding are
herbicides, No pruning performed

Apart from natural manure, natural farming encourages Manures like compost, vermicompost are used on farmlands
decomposition of organic matter by microbes and
earthworms

Less regulated Guidelines & regulations to be followed for certification purpose

Lost cost farming method Expensive due to requirement of bulk manure

Super Foods
Major Super foods produced in India
• Moringa
• Makhana
• Walnut
• Ragi
• Jackfruit
Makhana
• Bihar accounts for more than 85 percent of the makhana produced in the
country
• The global Fox Nuts (Makhana) market was valued at US$ 109 million in 2024.
• Total area under makhana cultivation in India is estimated to be 15000 Ha.
• It yields 1,20,000 MT of makhana seeds, which after processing yields 40,000
MT of makhana.
• The estimated value of the production at farmers end is Rs 250 Crore and it
generates revenue of Rs 550 Crore at traders level.
• Major HS codes used
19041090, 21069099, 8134090
Moringa
• India is the largest exporter of Moringa to the world majorly in
the form of Seeds, Leaf powder, oils and tablets
• Total volume of export from India in FY22 was about 10,060MT
accounting to 100million USD.
• In terms of revenue, the global moringa products market was
estimated at roughly USD 5.6 billion in 2023 and is predicted to
attain a value of USD 10.4 billion by 2032.
•

Competitors
Sresta Natural Bioproducts (24 Mantra)
(2004)

•Products: Organic grains, pulses, spices, oils, and

processed foods.
•Strategy:
Strong brand presence
Extensive product range
Robust distribution network
•Market: U.S., Europe, and Middle East.
•COVID-19 Impact:
Increased demand for packaged organic foods
Emphasis on e-commerce channels.
 Competitors

Organic India (1997)

•Products: Herbal teas, dietary supplements, organic

spices, and organic packaged foods
•Strategy:
Emphasis on wellness
Leveraging global towards Ayurveda
•Market: U.S., Europe, Asia and Middle East.
•COVID-19 Impact:
Boost in sales of immunity-boosting products like
Tulsi tea and herbal supplements.
 Competitors

Phalada Agro Research Foundation(1999)

•Products: Organic spices, herbs, essential oils, and
extracts.
•Strategy:
Focus on high-quality organic products
Strong export orientation
•Market: U.S., Germany, Netherlands, Europe, North
America and Japan
•COVID-19 Impact:
Increased demand for Organic Spices.
•

Competitors

Nature Bio-Foods (LT Foods) (2005)

•Products: Organic rice, pulses, spices, and processed
foods.
•Strategy:
Sustainable Sourcing
Partnership with International Retail Chains
Strong Export network
•Market: North America and Europe.
•COVID-19 Impact:
Emphasis on sustainability and organic certifications.
 Company Established Year Total Products Product Categories

Sresta Natural Bio Cereals, Flours, Millets, Oils, Pulses, Spices,

2004 137
Products Sweeteners, Superfood

Tea, Herbal Supplements, Staple and Packaged

Organic India 1997 110+
Foods, Personal Care, Wellness, Detox

Staples, Cold Pressed Oils, Beverages,

Phalada Agro Research
1999 142 Superfoods, Honey, Sweeteners, Coconut Milk,
Foundation
Himalayan Salt, Ghee, Flours

Organic Rice, Pulses, Millets & Cereal Grains,

Flours, Superfood, Spices & Condiments, Oils,
Nature Bio Foods 1997 Not specified
Nuts, Sweeteners, Plant Proteins, Pellets &
Crispies, Coconut Products.
 Conventional
Company Product Price product Price
Organic India 220
Sresta Basmati 120
Natural Rice(1kg) 250
Phaladha 250

Organic India 85
Sresta 45
Honey(100gm)
Natural 58
Phaladha 60

Organic India 186

Sresta Jaggery 130
Natural powder(1kg) 160
Phaladha 168

Organic India 560

Sresta 360/400
Quinoa(1kg)
Natural 560
Phaladha 450
SWOT ANALYSIS
STRENGT OPPORTU
HS NITIES
• Strong Network • Global demand
• Technology • Cross sector
integration development
•
• WEAKNES
Sustainability Focus
Local expertise
• Government
Support

SES THREATS
• Operational • Competition
complexity • Trade barriers
• High competiton
 THEM
• Strong hold in International
Market
• Brand recognition
• Organic market share
• Strong position in FMCG • Strong domestic
• Extensive product range network
• Technology integration
• Domestic strong brand
base

US