Scribd
Upload
5 views13 pages

Group 9

Uploaded by

Rony Saha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
5 views13 pages

Group 9

Uploaded by

Rony Saha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 13

Prepared for

Md. Mazedul Haque


Assistant Professor
Department of Marketing
Islamic University
Bangladesh
GROUP: 09

Student ID Name

B-1825005 Imran Hasan

S-1825015 Md.Farhad Hossan

S-1825019 Md.Sadekur Rahman

S-1825020 Mizanur Rahman

S-1825022 Nazmul Hasan

R-1825065 Mohammad Altaf Hossen

B-1725005 Hanif Paloan

Z-1725035 Mostafizur Rahman Rakib


Presentation title 20XX 4
What is Consumer Behavior?

The activities that people undertake when obtaining, consuming and


disposing of products and services. The behavior that the customers
display in searching for, purchasing, using, evaluating, disposing of
products and services that they expect will satisfy their needs.
Why is it crucial for retail businesses to comprehend consumer
behavior?
Understanding consumer behavior is essential for retail businesses for several reasons:

Product and Service Development:


Marketing and Communication
Competitive Analysis.
Pricing and Payment Strategies.
Customer Satisfaction and Loyalty.

Overall, understanding consumer behavior empowers businesses to make data-driven decisions,


optimize marketing efforts, and create products or services that meet customers' needs and desires.
This understanding fosters a mutually beneficial relationship between businesses and their
customers, leading to increased customer satisfaction and business growth
What are the factors influencing retail consumer?

Marketing Conditions

Cultural Background

Social Status

Income Levels

Personal
Elements
Psychological
Elements
The customer decision making process

Need recognition

Information search

Evaluation of
alternatives

Purchase decision

Post purchase
behavior
Methods commonly used by retailers

Focus group

Accompanied

observation

Profiling customers
What are some emerging trends in retail consumer behavior, and how can
businesses adapt their strategies to stay relevant in the market?

E-commerce and Omnichannel


Experience
Personalization

Sustainability and Ethical


Shopping
Mobile Commerce and Payment
Options
Social Commerce and Influencer Marketing

Subscription-Based Models

Experiential Retail and Pop-Up


Stores:
How does the retail customer experience differ in brick-and-
mortar stores versus online shopping platforms?

Visual Merchandising and Store


Physical Interaction vs. Virtual Layout:
Experience.

Immediate Gratification vs. Touchpoints and Convenience


Waiting for Delivery.

In-Person Customer Service vs. Impulse Buying vs. Planned


Online Support Purchases:
How does location and store layout impact customer
behavior and purchasing decisions?

Location and store layout are crucial factors that significantly impact customer
behavior and purchasing decisions in the retail environment. Here's how they
influence customers
Accessibility and Convenience

Foot Traffic and Expo

Target Audience

Competitive
Advantage
Store Layout and
Merchandising:
Store Atmosphere
What are some common challenges faced by retailers in
understanding and meeting the expectations of their diverse
customer base?
Understanding and meeting the expectations of a diverse customer base can be
a complex task for retailers. Here are some common challenges they may face in
this regard
Cultural and Social Differences
Generational Divide
Technological Disparities

Economic Disparities

Competition and Market Saturation


Supply Chain Complexity

You might also like