M.
DHINESH KUMAR
II MBA
A study on factors
influencing
satisfaction and sales
opportunities
of retailers towards
VVD coconut oil
in Chennai
Objective
To study the retailer perception of VVD
Coconut Oil about on its price and
products
To study the level of sales of VVD Coconut
Oil through its effective promotion
measures
To study the retailer perception towards
pattern of visit and delivery of VVD
Coconut Oil among the retailers.
To analyze the overall satisfaction of
retailers towards VVD coconut oil
STATEMENT OF PROBLEM
Identifythe demographic characteristics of
retailers selling VVD coconut oil in Chennai
Determine the factors that influence retailers
satisfaction with VVD coconut oil
Examine the relationship between retailers
satisfaction and sales
opportunities for VVD coconut oil
Scope of study
the study’s need is to enhance
retailer satisfaction, identify new
sales opportunities, and tailor
strategies to improve VVD Coconut
Oil’s performance in Chennai, while
its scope is to cover satisfaction
factors, market dynamics, and
competitor insights in a targeted
geographical area
Research Methodology
Research Design:
The research design used in this study is
Descriptive in nature.
Nature of data:
Both primary and secondary data are used for
the research.
Primary data:
The information required for this research was
collected from the respondents, using a
Structured Questionnaire. The Questionnaire
contains 5point scale questions and demographic
questions.
Method of Data Collection
The primary data was collected by direct
survey method using a questionnaire.
Sampling Design:
Population Size:
The total population size is Unknown.
Sampling time:
The sampling period starts from 04.12.2024 to
10.01.2025.
Sampling Method:
The sampling method used in this research is
Convenience Sampling Method.
Tools used for analysis
Various tools/methods are used for the purpose
of analysing the responses towards various
factors. The tools used for analysis are
Percentage Analysis
Chi square
Cross tab
Pie chart & bar chart
Limitations of study
This study has the following limitations:
Geographical limitation: The study is limited to Chennai,
Tamil Nadu, India, and the findings may not be
generalizable to other cities or regions.
Sample size limitation: The sample size of retailers may
not be representative of the entire population of
retailers in Chennai.
Data collection method: The study relies on self-
reported data from retailers, which may be subject to
biases and limitations.
Limited scope of variables: The study focuses on a
specific set of variables influencing retailer satisfaction
and sales opportunities, and may not capture other
important factors.
