BLOG

MARKETING
How to create blog ?
BLOG
◦The term blog comes from the combination of "web" and "log" or
"weblog," and was eventually shortened to "blog."
◦In the 1990s when blogs first appeared, they were primarily online
diaries, where people would provide personal accounts of their lives.
They since have grown to include writing and media on topics such
as news, politics, music, food, business, and much more—there are
even blogs about blogging
What is Blog Marketing?

◦Blog marketing is any process that publicises or

advertises a website, business, brand or service via the
medium of blogs.
◦Blog marketing is the process of reaching your
home business' target market through the use of a
blog.
◦Blog marketing includes the creation of textual, audio or video
content on your blog site. It’s a practice that has a direct
impact on a brand’s discoverability.
◦When a person is searching online, websites that offer quality
content related to phrases typed into the search bar will
emerge in the top results. It allows brands to increase their
visibility and search engine traffic.
◦This method of marketing can be quite successful, as many
companies have already used it to improve their business.
The Pros of Blog Marketing
1.Inexpensive to Start and Run: For the cost of a domain name
and web hosting, you can have a customized blog marketing
setup.
2.Easy to Use: Most blogging platforms are simple to use. If you can
copy, paste, type, drag and drop, and upload, you can have a
professional-looking blog.
3.Builds Website Traffic: Offering tips, updates, and other new
content gives people a reason to come and return to
your business website, which gives them the opportunity to buy.
4. Improves Search Engine Ranking: Google, in particular, likes to find and
rank new content. For that reason, many entrepreneurs use blogging
specifically for search engine optimization (SEO).
5. Allows You to Gain Trust and Credibility: People like to know who they're
doing business with. With a blog, you can prove you're an expert and provide
helpful tips and other valuable information—all of which help consumers feel
good about spending money on your product or service.
6. Engages Your Market: While most businesses now use Twitter and other
social platforms more than blogs for engagement, blogs can allow you to
have a conversation with your market. This gives you the opportunity to build
trust and rapport, as well as get feedback and provide customer service.
7. Creates More Opportunities for Revenue: You can accept
advertising, promote affiliate products and get sponsors, adding additional
sources of revenue to your business.
The Cons of Blog Marketing
1.Can Be Time-Consuming: Creating new content and updating your blog can
take a significant amount of time. Hiring freelance writers and a virtual
assistant can help.
2.Needs a Constant Stream of Ideas: Along with time, thinking of new content
ideas is one of the biggest challenges bloggers face.
3.It Can Take Time to See Results: It can take time to begin building an
audience for your blog—you won't necessarily see traffic right away.
4.It Needs to Be Marketed Too: You're using the blog to market your business,
but for it to work, people need to know about it, which means you have to find
your target market and entice them to your blog.
How to Do Blog Marketing
1.Make a Blog Marketing Plan: What are you going to share on your blog? News,
tips, resources, etc? How often will you update your blog? (Daily, weekly, etc.)
2.Create Your Blog: Decide on your blogging platform, and set it up, including
customization that fits your business. Be sure to use the same logo on your
blog as on your website (if you have a separate website) to retain consistency.
If you use a free blog platform (not recommended for business blogging), have
a domain name pointing to the blog to make it easier for consumers to get to
your site.
3.Fill Your Blog with Several Posts ASAP: Readers don't like to visit a blog with
only one or two posts. Add ten or more posts quickly to start out, and then
switch to your regular post schedule.
4.Market Your Blog: It's very easy to integrate social media
into your blogs so that your blog posts go out to your
followers. Include your blog on your marketing materials as
well.
5.Reply to Comments: Remember, blogs are social, so people
will ask questions, provide feedback, or share their opinion.
Delete spam posts.
6.Use Your Blog to Encourage Email Signups. Signups are
another great way to keep people who are interested in your
business coming back to your blog, which again, gives them
more opportunity to spend money with you.
WORDPRESS BLOG
Using WordPress.com
10 ways to promote your
WordPress blog
Create quality, engaging content
The first step you need to do is to create quality, informative and
engaging content for your blogs.
You need to understand that many people have great experience in
the same niche as you. So make sure that you write a blog post that
can solve the problems of these readers and give them a rich reading
experience.
Plus, it should stand up to the expectations of your target audience.
By
providing them their most desired content, you can efficiently improve
the web presence of your blog.
Install the most suitable theme

The overall look and feel of a blog can make or

break the visibility of your site. Web design is a
vital aspect that leaves a first and the last
impression on visitor’s mind.
Therefore, you should search for a theme that
can beautifully showcase the purpose of your
blog to your visitors.
Social media marketing
Market your blog posts on social media platforms, including Facebook,
Google+, Twitter, Instagram, StumbleUpon etc. to drive more web
traffic. If you want a successful blog, you need to post or share your
content to relevant groups.
You can also set up a Facebook page where you can add all
your targeted visitors, and a group of the same niche. Then you can
share the links to your posts via your Facebook profile.
You can also add social sharing icons on each of your blog post to
allow your readers to share your content on their own social media
accounts.
Customize permalinks

You can optimize your content by ensuring the URLs of

your blog posts contain relevant keywords. WordPress
can generate a permalink for you automatically, but
before you hit publish make sure that it’s keyword-rich
and readable.
Try to optimize the permalink in a way that it reflects
your content instantly to visitors.
Use guest posting

Guest posting means writing and posting a blog post

or an article on someone else’s website or blog.
You can use a guest post to encourage visitors to
come to your blog. This technique not only promotes
your blog but also gives you external link from more
authority sites, which can improve your ranking on
search engines.
Create search-optimized blog
posts
Rank higher on Google, Yahoo, and other search engines by
optimizing the titles and descriptions of your blog posts.
WordPress offers a ton of robust SEO plugins such as Yoast SEO,
All In On SEO etc. that will create SEO-friendly meta
descriptions and tile tags for each of your posts.
Make sure your meta descriptions and title tags contain all your
relevant keywords, are readable for humans and accurately
describe your content in an appealing way.
Make use of YouTube videos
YouTube is an ideal social media platform where you can
convey your audio-visual message to your potential visitors in
an engaging way.
Although, it is a popular marketing technique, you need to be
very creative from your side.
You can begin with a video that is simple, which can help you
get the hang of crafting future videos for your blog. Thereafter,
you can do something more creative and innovative.
Email marketing

Email marketing is one of the most prominent ways that

can help you promote your blog. You just need to create
an email list and keep on adding new subscribers to
generate quality leads.
The subscribers in your email lists will hopefully help
you share and promote your content across different
web platforms. So, you should build a massive email list
in order to get more web traffic to your address.
Add your blog post to social
bookmarking sites
You should add your blog post to social bookmarking
sites as it can help drive extra traffic to your website.
But keep in mind that you should choose quality
bookmarking sites to submit your post. Low quality
sites won’t do any good for your blog and they can
harm you in long run.
Update your blog posts regularly

Make sure that you update your blog on a

regular basis.
Creating regular content gives your readers
something to come back for and lets Google
know that you’re serious about what you’re
doing.