BSC - HR
BSC - HR
BSC - HR
(BSC)
A Strategic Performance Measurement Tool
Scope of HRM Activities
Performance
1 HR Planning 6
Appraisals
Recruitment &
3 8 Welfare & Safety
Selection
Induction &
4 9 Industrial Relations
Orientation
Training &
5 10 Employee Grievance
Development
Employee Lifecycle
Introduction
• A Novel Approach to
strategic management.
• Developed in early 90’s by
Robert Kaplan and David
Norton
• Provides a clear
prescription as to what
organizations should
measure in order to
'balance’ the financial
perspective.
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Vision &
Strategy
Focus: Focus:
Productivity of the Business
KPI:
Interna Learning &
Knowledge &
Innovation
KPI:
•▲ Process Efficiency
•▲ Health & Safety l Growth • Provide Leadership
Training
•▲ Lead Innovation
Proces • Level of New Product
Ideas
s • Employee Satisfaction
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1. Financial Perspective
The focus of this perspective is the
financial performance of the
organization. Commonly used KPIs
for this perspective are:
• Revenue: How much revenue do
we generate over the period (daily,
monthly, or annually)?
• OPEX: Your OPerational
EXpendaturs, or in other words,
how much we spend running the
business.
• Net profit: How much profit do we
generate after subtracting all
costs?
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2. Customer Perspective
The focus of this perspective is
customer satisfaction. Commonly
used KPIs for this perspective are:
• Quality Products: What
percentage of goods we ship do
customers return?
• Customer Retention: The ability
of an organization to retain its
existing customers over a period of
time.
• Be first choice vs Competitors: .
A measure of how happy our
customers are with our high-quality
products and services to chose us.
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3. Internal Perspective
The focus of the internal perspective is
the efficiency of the business; in other
words, how much time, money, or
resources are needed to run your
business. Commonly used KPIs for this
perspective are:
• Process Efficiency: The ability of an
organization to optimize its operations
and resources to achieve maximum
output with minimum input.
• Health & safety: The practices
implemented to protect the well-being
and physical integrity of employees
while they are on the job
• Lead Innovation: Focusing on the
internal capabilities, processes, and
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4. Learning and Growth /18
Perspective
This perspective focuses on maintaining
and growing your internal knowledge and
innovation. Commonly used KPIs for this
perspective are:
• Provide Leadership Training: Entails
equipping individuals with the
knowledge, skills, and attributes
necessary to effectively lead and inspire
others in a professional setting.
• Level of new product ideas: How
many new ideas do you generate over
time?
• Employee satisfaction: How happy
our employees are working for our
organization.
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Lagging
Indicators
Leading
Indicators
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1. Strategic Destination
• Vision: A statement detailing
where you aspire to be
• Mission: A statement defining
what you want to do
• Strategic Priorities: The
most important things
organization should focus on
over a specific period of time.
• Strategic Results: The
desired end state at the end of
the period of time.
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2.Linked Strategic Objectives
• The idea is to select a few
strategic objectives for
each perspective based
on your strategy. Once
you’ve chosen your
objectives, the next step
is to link them to show
cause and effect.
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3. Program/Initiative
• The Initiative section
allows you to list the
projects that you hope will
move the needle of your
KPIs.
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Cascading Strategy Map
• Each functional unit within
the organization takes the
organizational strategy
map and creates its own
functional unit strategy
map that shows how the
functional unit contributes
to the organizational
strategy.
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Advantages
• Essential strategic information is
contained in a single place rather
than spread around several
documents and systems.
• They align every employee with
the organization’s strategy.
• They ensure that your strategy is
balanced across the four
perspectives.
• They make communicating your
strategy and measuring progress
towards achieving your strategy
easier.
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Disadvantages
• Creating a balanced
scorecard and cascading it
through your organization
can take a lot of time.
• Every organization is unique
and so each balanced
scorecard must be tailored to
each organization.
• If you try to do too much,
balanced scorecards and
strategy maps can get
complicated very quickly.
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