BSC - HR

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Balanced Scorecard

(BSC)
A Strategic Performance Measurement Tool
Scope of HRM Activities
Performance
1 HR Planning 6
Appraisals

Job Analysis &


2 7 Remunerations
Design

Recruitment &
3 8 Welfare & Safety
Selection

Induction &
4 9 Industrial Relations
Orientation

Training &
5 10 Employee Grievance
Development
Employee Lifecycle
Introduction
• A Novel Approach to
strategic management.
• Developed in early 90’s by
Robert Kaplan and David
Norton
• Provides a clear
prescription as to what
organizations should
measure in order to
'balance’ the financial
perspective.
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What is Balanced Scorecard?


• The Balanced Scorecard
(BSC) model is a strategic
management
measurement tool used
by management teams to
set and measure
performance in a way that
is aligned with the vision
and strategy of the
organization.
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AHG Vision & Mission

Our Vision Our Mission


“To be one of the Leading To Continuously strive to be
Manufacturing, Trading, a total solution provider
and Services group in the in Manufacturing, Trading,
Sultanate of Oman, and and Services by focusing on
GCC region.” Innovation, technology
and inspiration by
exceeding Stakeholders
Satisfaction in Sultanate of
Oman & GCC region
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Why use a Balanced Scorecard?


• Monitor and communicate
progress towards our strategic
targets.
• Link everyone’s day-to-day work
to the strategy and vision.
• Prioritize your projects,
products, and services.
• Increase financial health,
increase customer satisfaction,
improve efficiency, and increase
knowledge and innovation within
the organization.
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How to use a balanced
Scorecard?
• The Balanced Scorecard involves
measuring the performance of a business
from four perspectives, all linked to the
vision and strategy of the organization.
The characteristics of balanced
scorecards include that they’re:
• Balanced: They consider both financial
and non-financial performance
measures equally important.
• A scorecard: allowing us to track how
we’re doing.
• High-level: enabling us to see our
most important performance measures.
• Long-term: meaning they link
performance targets to the long-term
vision and strategy of the business.
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Vision, Mission with Four Areas


The model has four
perspectives. These are:
1. Financial
perspective.
2. Customer
perspective.
3. Internal perspective.
4. Learning and
growth perspective.
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Focus:
Focus:
Customer Satisfaction
The financial Performance
KPI:
KPI:
• ▲ Quality
• ▼ OPEX
• Be First Choice
• ▲ Profit
• ▲ Revenue
Financial Customer • Retained
Customers

Vision &
Strategy

Focus: Focus:
Productivity of the Business
KPI:
Interna Learning &
Knowledge &
Innovation
KPI:
•▲ Process Efficiency
•▲ Health & Safety l Growth • Provide Leadership
Training
•▲ Lead Innovation
Proces • Level of New Product
Ideas
s • Employee Satisfaction
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1. Financial Perspective
The focus of this perspective is the
financial performance of the
organization. Commonly used KPIs
for this perspective are:
• Revenue: How much revenue do
we generate over the period (daily,
monthly, or annually)?
• OPEX: Your OPerational
EXpendaturs, or in other words,
how much we spend running the
business.
• Net profit: How much profit do we
generate after subtracting all
costs?
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2. Customer Perspective
The focus of this perspective is
customer satisfaction. Commonly
used KPIs for this perspective are:
• Quality Products: What
percentage of goods we ship do
customers return?
• Customer Retention: The ability
of an organization to retain its
existing customers over a period of
time.
• Be first choice vs Competitors: .
A measure of how happy our
customers are with our high-quality
products and services to chose us.
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3. Internal Perspective
The focus of the internal perspective is
the efficiency of the business; in other
words, how much time, money, or
resources are needed to run your
business. Commonly used KPIs for this
perspective are:
• Process Efficiency: The ability of an
organization to optimize its operations
and resources to achieve maximum
output with minimum input.
• Health & safety: The practices
implemented to protect the well-being
and physical integrity of employees
while they are on the job
• Lead Innovation: Focusing on the
internal capabilities, processes, and
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4. Learning and Growth /18

Perspective
This perspective focuses on maintaining
and growing your internal knowledge and
innovation. Commonly used KPIs for this
perspective are:
• Provide Leadership Training: Entails
equipping individuals with the
knowledge, skills, and attributes
necessary to effectively lead and inspire
others in a professional setting.
• Level of new product ideas: How
many new ideas do you generate over
time?
• Employee satisfaction: How happy
our employees are working for our
organization.
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Lagging
Indicators

Leading
Indicators
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1. Strategic Destination
• Vision: A statement detailing
where you aspire to be
• Mission: A statement defining
what you want to do
• Strategic Priorities: The
most important things
organization should focus on
over a specific period of time.
• Strategic Results: The
desired end state at the end of
the period of time.
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2.Linked Strategic Objectives
• The idea is to select a few
strategic objectives for
each perspective based
on your strategy. Once
you’ve chosen your
objectives, the next step
is to link them to show
cause and effect.
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3. Program/Initiative
• The Initiative section
allows you to list the
projects that you hope will
move the needle of your
KPIs.
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Cascading Strategy Map
• Each functional unit within
the organization takes the
organizational strategy
map and creates its own
functional unit strategy
map that shows how the
functional unit contributes
to the organizational
strategy.
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Advantages
• Essential strategic information is
contained in a single place rather
than spread around several
documents and systems.
• They align every employee with
the organization’s strategy.
• They ensure that your strategy is
balanced across the four
perspectives.
• They make communicating your
strategy and measuring progress
towards achieving your strategy
easier.
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Disadvantages
• Creating a balanced
scorecard and cascading it
through your organization
can take a lot of time.
• Every organization is unique
and so each balanced
scorecard must be tailored to
each organization.
• If you try to do too much,
balanced scorecards and
strategy maps can get
complicated very quickly.
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Thanks for your Attention; Any


Question?

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