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Unit1 CommnCycle

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11 views11 pages

Unit1 CommnCycle

Juaajfyfx

Uploaded by

firekk45
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Unit1

Communication Cycle
The Communication Cycle
• The communication cycle consists of five elements as shown in the
following diagram:
1. Sender

• The sender is the individual who wishes to communicate a message.


• To send effective messages, it is important to have:
• A knowledge of the audience for that particular message.
• Failure to understand the audience will result in delivering messages
that can be misunderstood.
• A clear idea of the purpose of the message, i.e. what they wish the
receiver to do with the information contained in the message.
2. Message
• The message is the information the sender wishes the audience to
receive and understand.
• The message is encoded by the sender, i.e. the sender chooses the
words and medium that suit the message they wish to convey.
• Written, oral and nonverbal communications are all affected by
individual communication styles such as the sender’s tone, the way
they present the message, what information is contained in the
communication and what has been omitted.
3. Transmission and noise

• The transmission of the message is the actual process of sending it.


• This could be done via various verbal and written communication
channels;
• for example email, letters, text, reports, face-to-face, telephone and
videoconferencing.
• It is important to transmit the message clearly and at an appropriate
time, considering any distractions that could make communication
difficult.
• Noise is one such distraction.
• This is anything that could interfere with the transmission of the
message.
• This can include physical noise such as buzzing on a telephone line or
a mobile phone reception breaking up, to more personal noise such
as an individual’s accent, personal experience, feelings, culture, level
of education, etc. which can all interfere with how the message is
perceived.
4. Receiver
• The receiver tries to interpret the message by decoding the words
and symbols used.
• However, the receiver will also take into account their own previous
experience, emotions, ideas and beliefs when trying to make sense of
the message.
5. Feedback

• The receiver feeds back their understanding of the message to the


sender, to make sure that the message they received was the same
message as the sender intended.
• This feedback can be a verbal or non-verbal response, for example
saying yes or nodding the head.
Objectives of
Communication

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