PRODUCT DEVELOPMENT

ROADMAP
Improvement &
Ideation Market
Refinement
Identify market needs and Research
Analyze trends and
initial concepts for a new customer needs to validate Iterate based on feedback from
product. the product idea. product testing results.

Product Testing & Launch

Develop Design
the main design and Prototyping The product is launched to the
features of the product before Test the initial product to market with an integrated
prototyping. identify issues and marketing strategy.
improvements.
 Project Planning
PROJECT Define the goals, budget,

MANAGEMENT
and project schedule before
starting.

ROADMAP Team Allocation

Allocate resources and
the team that will work on
the project.

Execution
Execute the project
according to the plan and
monitor progress.

Monitoring
Regularly track project
progress to ensure goals
are met.

Completion
Complete all deliverables
and conduct project
evaluation.
MARKETING
STRATEGY Performance
Analysis
Evaluate the campaign to
ROADMAP measure success and make
adjustments.
Campaign
Market Research Development
Design a marketing strategy
Collect data to understand
based on research insights.
the target market and
consumer preferences.

Campaign Execution
Launch the campaign through
Audience the most relevant marketing
channels.
Targeting
Identify key audience
segments for a more effective
marketing campaign.
 STARTUP GROWTH ROADMAP

Product
Development Launch &
Funding Scaling
Launch products on a
Idea Validation Build products that meet
Secure Search
funding sources to large scale and plan for
validated market needs.
Test product or service support early development. growth.
concepts to ensure market
demand.
 Planning &
IT Approval

IMPLEMENTATIO Determine system needs

and get budget approval.

N ROADMAP
System
Development
Build the system based on
the specified technical
requirements.
Testing
Conduct system tests to
ensure everything
functions correctly.

Go-Live
Fully implement the
system in daily
operations.
 HR ONBOARDING
ROADMAP
First Day Team
Role
Orientation
Introduce new employees to Integration
Encourage collaboration Assignment
Clarify job responsibilities
the team and company and relationship building
and expectations.
culture. with the team.

Training & Tool & Access

Feedback &
Development Preparation
Evaluation
Train employees with a Ensure employees have
Provide initial feedback and
structured development access to necessary tools
performance evaluation.
program. and systems.
BUSINESS
EXPANSION Evaluation &
Scaling
ROADMAP Review expansion results
and plan continued growth.

Market
Research
Evaluate potential markets
before expanding the
business.
New Market
Launch
Execute the launch strategy to
Product enter new markets.
Adjustment
Adapt products or services to fit the
new market's needs.
 PRODUCT LAUNCH
ROADMAP

Product Official
Research &
Refinemen LaunchLaunch
the product to the
Design
t
Adjust the product based market with a coordinated
Design the product based on on feedback and testing campaign.
market research. results.

Testing & Marketing

Feedback Strategy
Test the product and gather Develop a strong
feedback from early users. marketing strategy to
support the launch.
 Strategy
CONTENT STRATEGY Adjustment

ROADMAP Refine the content strategy

based on data and feedback.

Distribution
& Promotion
Distribute content through the
Research & most effective channels.

Audience
Targeting
Identify the target audience for a
tailored content strategy.
Analytics &
Feedback
Monitor content performance
and gather audience feedback.

Content
Creation
Create relevant content that meets
audience needs and preferences.
 SALES PROCESS
ROADMAP
Prospect Initial
Negotiation
Identificati Approach
Negotiate terms and adjust
on prospects
Find and identify Analyze trends and based on feedback from
that match your target customer needs to product testing.
market. validate the product idea.

Prospect Offer Closing

Qualification Presentation
Present the product and Finalize the deal and launch
Validate prospects before identify issues for the product with an integrated
moving forward with product improvement. marketing strategy.
prototyping.