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    711185924 Food Delivery Market in India 1

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    ektasingh2620
    food

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    © All Rights Reserved
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    711185924 Food Delivery Market in India 1

    Uploaded by

    ektasingh2620
    0 views7 pages
    food

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    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    food

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    0 views7 pages

    711185924 Food Delivery Market in India 1

    Uploaded by

    ektasingh2620
    food

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Food Delivery

    Market in
    India

    Exploring the size, players, challenges,


    and future of online food ordering

    PRESENTED BY
    EKTA SINGH
    • According to industry reports and market analysis, the food
    #01 delivery market has shown a consistent upward trajectory

    MARKET from 2022 and is projected to continue this growth trend


    until 2027.
    SIZE
    • The chart below illustrates the year-on-year growth,
    OVERVIEW showcasing a steady increase in market size over the
    specified period.
    • The market is on the brink of exponential growth, driven by
    factors such as increasing urbanization, changing
    consumer preferences, and technological advancements.

    • Stakeholders, including businesses and investors, are


    presented with immense opportunities to capitalize on this
    growth and expand their market presence.
    #02
    • Dominant players:
    KEY PLAYERS IN o Swiggy: Leader in market share, highlight their pan-
    THE FOOD India presence, diverse restaurant partnerships, and
    innovative features like Swiggy Genie for errands.
    DELIVERY o Zomato: Focus on restaurant discovery and online
    MARKET reviews, mention their Gold membership
    program and expansion into grocery delivery.
    o Domino's: Emphasize their strong delivery network,
    focus on pizza, and loyalty program success.
    • Emerging players: Briefly introduce Uber Eats, Faasos,
    Dunzo, mentioning their unique strategies and impact on
    specific market segments.
    • Cloud kitchen players: Highlight Rebel Foods and Box8
    as examples, discuss their disruptive model, emphasis on
    variety and speed.
    #03
    4. Quality of Service:
    -Challenge: Consistent high-quality service is vital amid
    CHALLENGES IN high demand.
    THE INDUSTRY
    5. Changing Consumer Preferences:
    -Challenge: Staying agile to evolving consumer
    1. Intense Competition: preferences is essential.
    -Challenge: Fierce competition demands a
    differentiated marketing strategy. 6. Communication Overload:
    -Challenge: Capturing attention in a saturated market
    2. Price Sensitivity: demands targeted marketing efforts.
    -Challenge: Balancing competitive pricing and
    profitability is challenging. 7. Adapting to Technological Changes:
    -Challenge: Keeping up with tech advancements to meet
    3. Customer Loyalty: evolving expectations.
    -Challenge: Building loyalty requires effective
    loyalty programs and personalized promotions. 8. Building Trust:
    -Challenge: Establishing trust requires transparency,
    prompt issue resolution, and credibility.
    #04
    EMERGING
    TRENDS
    Cloud Kitchens and Virtual Restaurants:
    Digital kitchens operate solely for food preparation,
    serving multiple brands or virtual restaurants.
    • Benefits: Reduced costs and wider reach through
    various online platforms.
    • Examples: Rebel Foods, Faasos.

    Meal Kit Subscriptions:


    Hyperlocal Delivery:
    Subscription services deliver pre-portioned ingredients and
    Localized delivery services for quick and efficient order
    recipes to create meals at home.
    fulfillment. • Benefits: Convenience, healthy options, and growing
    • Benefits: Speed advantage demonstrated on a map.
    demand.
    • Players: Dunzo, Swiggy Instamart. • Examples: Mykhanna, Homefoodi
    #05 • Partnerships with banks and payment gateways ensure
    easy online payments, including features like Cash on
    PARTNERSHIPS & Delivery (COD) and integrated wallets.
    COLLABORATION • Collaborations with financial institutions offer reward
    points, cashback, and exclusive deals, enhancing
    S customer engagement.
    • Partnerships with microfinance institutions empower
    delivery riders by providing financial access.
    • Collaborating with logistics firms enhances
    warehouse efficiency, ensuring swift order processing
    and delivery.
    • Collaborations with government agencies enforce and
    implement food safety standards across the entire
    delivery chain.
    THANK YOU

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