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Seminar
On
Corporate
Social
Responsibility

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 Table of Content
• Introduction
• What Is CSR
• Evolution
• Benefits Of CSR
• List Of Csr Activities
• The CSR Equation
• Components Of CSR
• CSR V/S Business
• Conclusion
 INTRODUCTION
The focus in this chapter is on corporate social
responsibility, which involves responsibilities
outside of making a profit and the key questions
for corporations include:
 Do Companies have a social responsibility?
 If so, what is the extent and type of the
responsibility?
What is Corporate Social Responsibility?
Corporate Social
Responsibility

The responsibility of business towards the

society

CSR :“is a management concept where companies integrate

social and environmental concerns in their business
operations and interactions with their stakeholders”.
 CSR’s evolution
• Early definitions (1950s-1970s): broad and
heavily rooted in the ‘social’ element
• ‘Conceptualisations’ and models (1970s-
1980s): efforts to produce a model of CSR and
its institutional role
• Business case grows (1980s-): research turned
towards analysing the financial impacts and
competitive advantages offered.
(See Carroll, 1999)
 Benefits of CSR
• 1. Enhance relationships with stakeholders.
• 2. Access to funding opportunities.
• 3. Differentiating yourself from the competitors.
• 4. Saving money on energy and operating cost.
• 5. Increase in customer retentions.
 CSR: Supporting Arguments

1. CSR Explains a commitment to society’s values

and contribute to society’s social, environmental,
and economic goals through action.
2. CSR Protects society from the negative impacts of
company operations, products and services.
3. CSR Demonstrates that the company can make
more money by doing the right thing.
 LIST OF CSR ACTIVITIES
• Eradicating extreme hunger and poverty;
• Promotion of education
• Promotion of gender equality and empowering women;
• Reducing child morality and improving maternal health;
• Ensuring environmental sustainability;
• Employment enhancing vocational skills;
• Social business projects;
Common Corporate Social Responsibility
initiative
• Actions to protect the
environment.
• Actions to create a work.
environment that enhances
employees’ quality of life.
• Actions to build a diverse
workforce.
Key Issues in CSR
• Labour rights:
– child labour
– forced labour
– right to organise
– safety and health
• Environmental conditions
– water & air emissions
– climate change
• Human rights
– cooperation with paramilitary forces
– complicity in extra-judicial killings
• Poverty Alleviation
– job creation
– public revenues
– skills and technology
 Carroll’s Four-Part Definition of CSR

• In 1991, Carroll first presented his CSR model

as a pyramid. It was suggested that, although
the components are not exclusive, it “helps the
manager to see that the different types of
obligations are in a constant tension with one
another”.
• Carroll’s model of CSR includes the economic,
legal, ethical and discretionary (philanthropic)
expectations that society has of organizations
at a given point in time.
 Corporate Social Responsibility (CSR)
Carroll’s Four Part Definition
Understanding the Four Components
Responsibility Societal Examples
Expectation
Economic Required Be profitable. Maximize
sales, minimize costs,
etc.
Legal Required Obey laws and
regulations.
Ethical Expected Do what is right, fair and
just.
Discretiona Desired/ Be a good corporate
ry Expected citizen.
 The CSR Equation
Economic Responsibilities
+ Total
Legal Responsibilities Corporate
+ =
CSR
Ethical Responsibilities
+
Philanthropic Responsibilities
 Components of CSR
1. Economic Responsibilities:
– Firm has a responsibility to use the resources
available to produce goods and services for
society.
– Examples: Generating a high and consistent
level of profitability, establishing and
maintaining a strong competitive position,
operating the firm at a high efficiency level.
 Components of CSR
2. Legal Responsibilities:
– The laws and regulations that all firms are
expected to follow as they perform their daily
functions.
– Examples: Operating consistent with
government and legal expectations; displaying
complete compliance with all regulations.
 Components of CSR
3. Ethical Responsibilities:
– Change over time because they are based on
expectations of society.
– Examples: Meeting expectations of ethical
standards; ability to adapt to new or developing
ethical and moral standards; being a good
corporate citizen.
 Components of CSR
4. Discretionary Responsibilities:
– Those responsibilities in which society does not
have a clear message to present to businesses as to
what their courses of action should be.
– Left in the hands of managers to make the right
judgment.
– Firms are not considered unethical if they do not
participate in these discretionary responsibilities
– Examples: giving to charitable organizations;
providing drug treatment programs; providing day
care centers.
 Levels of Responsibility

Obstruction Defensive Accommodative Proactive

response response response response

Worst Social responsibility Best

 CSR v/s Business
• CSR should not be at Cost of Business
• CSR should not affect Profitability of Business
• CSR should be a Profit Center & not a cost
component
• CSR should only when business is prospering
• CSR should be Meaning full
• CSR is not a use as sword of ego
 Conclusion
Corporate social responsibility is more than just
a business trend or fad. Businesses that want to
stay relevant to new generations and who want
to help people in need around the world while
increasing their own revenue and efficiency will
benefit from embracing CSR.
 References
• Wikipedia.org
• Google.com
• Seminarppt.com
• Studymafia.org
 Thanks
To
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