CLS 351 Lecture Note - Sampling
CLS 351 Lecture Note - Sampling
CLS 351
Outline:
• Recognizing different definitions concerning
sampling.
• Listing two basic approaches to sampling.
• Identifying various types of probability
sampling and their uses.
• Identifying various types of non probability
sampling and their uses.
Definitions:
A Sample
A subset or small part of the total number (population)
that could be studied.
Population
All people in a defined setting.
*The greater the diversity in the population, the larger the
sample size should be.
Sampling
Process of selecting the sample.
Generalizability:
Extending the findings from a sample to the larger
population.
Representativeness:
Extent to which the sample and population are alike.
• When the sample is representative, sample
results can be generalized.
Randomization:
Each unit within a sampling frame has an equal chance
of being selected.
Sample Size:
Number of elements in the obtained sample.
Sampling frame
• Group of individuals having a real chance of being
selected for the sample.
For example, if a study has to be carried on
adolescent females, the researcher selected female
students from preparatory and secondary schools
as his sampling frame.
Can these results be generalized on the population
(all adolescent females in the country)?
NO; because the sample is biased, because not all
adolescent females are in schools
i.e. adolescent females with poor mental or
lower socio-economic status.
Purposes of sampling (why to sample)?
1. Economy: cheaper to observe a part rather
than whole population.
2. Timeline,
3. The large size of many populations,
4. Inaccessibility of some of the population (e.g.
people in prison),
5. Accuracy.
Two basic approaches to sampling:
I. Probability sampling
II. Nonprobability sampling.
I. PROBABILITY SAMPLING
Each person in the population has the same
probability/chance of being selected.
7. Homogeneous sampling
In the previous example, instead of having
maximum number of nationalities, focusing on one
nationality (say Saudis only).
Conclusion
Sampling yields significant research result. However,
with the differences that can be present between a
population and a sample, sample errors can occur.
Therefore, it is essential to use the most relevant and
useful sampling method.