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Session 3

buisness model canvas

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14 views25 pages

Session 3

buisness model canvas

Uploaded by

harsh.chouhan.26j
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS MODEL

CANVAS
VISION

• It shows where the organization aspires to go.


• Jaipuria’s Vision Statement:
“To be the educational institution of choice for all stakeholders,
promoting human well-being through continuous learning..”
MISSION

• It defines the organization’s business, its objectives, and how it will


reach these objectives.
• Jaipuria’s Mission Statement:
“To provide learner-centric education that focuses on developing learners
as competent, ethical and socially conscious management professionals
through continuous improvement in the quality of teaching-learning
process and research.”
BUSINESS MODEL

• A Business Model describes the rationale of how an Organization


creates, delivers, and captures value.
• It is like a blueprint for a strategy to be implemented through
organizational structures, processes, and systems.
• It can be described through nine basic building blocks that show the
logic of how a company intends to make money.
• It would cover the four main areas of business: Customers, Offer,
Infrastructure, and Financial Viability.
9 BUILDING BLOCKS

• Customer Segment. (Target Customers)


• Value Propositions. (Problem or need of Customer which is being solved)
• Channels. (Communication, Distribution, and Sales Channels)
• Customer Relationships.
• Revenue Streams.
• Key Resources.
• Key Activities.
• Key Partnerships. (Outsources or Acquired)
• Cost Structure.
CUSTOMER SEGMENT

• Different groups of people or organizations an enterprise aims to reach


and serve.
• Customer Segments on the basis of common needs, behavior, or
attributes.
• Which segment to serve and which to ignore.
• Different Customer Segments: Mass Market, Niche Market, Segmented,
Diversified, Multi-sided Platforms (or Multi-sided Markets).
VALUE PROPOSITIONS

• It describes the bundle of products and services that create value for a specific Customer
Segment.
• It is an aggregation of benefits that a company offers customers.
• Some value propositions may be innovative and represent a new or disruptive offer.
• Others may be similar to existing market offers, but with added features and attributes.
• Quantitative Values (Price and Speed of Price).
• Qualitative Values (Design and Customer Experience).
• Different Values Elements (Newness, Performance, Customization, Getting the Job done,
Design, Brand/Status, Cost Reduction, Risk Reduction, Accessibility, Convenience/Usability,
and Price).
CHANNELS

• How a company communicates and reaches its customer segments to deliver a value
proposition.
• Channels Functions:
- Raising Awareness.
- Helping Customers in evaluating company’s value proposition.
- To purchase specific product or service.
- Delivering a Value Proposition.
- Post-Purchase Customer Support.
- Direct/Owned v/s Indirect/Partner Channels.
CUSTOMER RELATIONSHIPS

• The type of relationships a company establishes with specific customer


segments.
• Personal to Automated Relationships.
• Motivation: Customer Acquisition, Retention, and Boosting Sales
(Upselling).
• Different way of Relationships (Personal Assistance, Dedicated Personal
Assistance, Self-Service, Automated Services, Communities, and Co-
creation).
REVENUE STREAMS

• Cash the company generates from each segment.


• Transaction Revenue or Recurring Revenues.
• Ways to generate Revenues (Asset Sale, Usage Fee, Subscription Fees,
Lending/Renting/Leasing, Licensing, Brokerage Fees, and Advertising).
• Fixed and Dynamic Pricing.
• Fixed Pricing: List Pricing, Product Feature Dependent, Customer Segment
Dependent, and Volume Dependent.
• Dynamic Pricing: Negotiation (Bargaining), Yield Management (Inventory and
Time of Purchase), Real-Time-Market, and Auctions.
KEY RESOURCES

• The most important Assets required to make a Business Model work.


• It can be physical, financial, intellectual, or human.
• It can be owned, leased by the company, or acquired by the partner.
KEY ACTIVITIES

• The most important things a company must do to make its business


model work.
• Key Activities (Production, Problem Solving (Consultancies, Hospitals),
and Platform/Network (Platform Management, Service Provisioning
(Expert advice on Phone), and Platform Promotion).
KEY PARTNERSHIPS

• The network of suppliers and partners that make the business model
work.
• To optimize their business models, reduce risk, or acquire resources.
• Types of Partnerships (Strategic Alliance between non-competitors,
Competition (Strategic partnerships between competitors), Joint
ventures to develop new businesses, and Buyer Supplier Relationships
to assure reliable supplies.
• Motivation for Partnerships (Optimization and Economies of Scale,
Reduction of Risk and Uncertainty, and Acquisition of particular
resources and activities).
COST STRUCTURE

• All costs incurred to operate a Business Model.


• Cost-driven v/s Value-driven.
• Characteristics of Cost Structures (Fixed Costs, Variable Costs,
Economies of Scale, and Economies of Scope).
BUSINESS MODEL CANVAS
BMC FOR PERSONAL ENTREPRENEURIAL
STRATEGY
• It helps individuals understand how they create, deliver, and capture
value in their professional life.
KEY ACTIVITIES

• What activities are essential for your success?


• Examples: Networking, skill development, attending workshops,
volunteering, or leading teams.
• My Key Activities:
o Teaching and Mentoring.
o Research and Publication.
o Networking.
o Institutional Contribution.
KEY RESOURCES

• What are your personal strengths, skills, or assets? Or What resources do


you require to deliver your value?
• Examples: Leadership, creativity, public speaking, certifications, or
network of contacts.
• My Key Resources:
o Human Resources.
o Physical Resources.
o Knowledge Resources.
o Technological Resources.
CUSTOMER SEGMENTS

• Who are the people you want to influence or serve with your personal brand?
Who are your primary audience?
• Examples: Potential employers, clients, colleagues, or industry professionals.
• My Customer Segment:
o Student.
o Institution.
o Colleagues.
o Industry Partners.
o Research Community.
VALUE PROPOSITION

• What value do you offer to your target audience? What value do you offer to
each audience?
• Examples: Expertise in a particular domain, strong problem-solving abilities,
or unique insights.
• My Value Proposition.
o Student (Knowledge Transfer and Career Counselling).
o Institution (Research, Teaching, and Other activities).
o Colleagues (Collaboration and academic culture).
o Industry Partners (Collaboration).
o Research Community (Contributing to academic knowledge).
CHANNELS

• How do you communicate or deliver your value? How do you reach your
customers?
• Examples: LinkedIn, personal blog, social media, professional events, or
networking platforms.
• My Channels:
• Students (Classroom).
• Institution (Meetings).
• Colleagues (Departmental Communication).
• Industry Networks (Events).
• Research Community (Conferences).
CUSTOMER RELATIONSHIPS

• How do you maintain relationships with your “customers” (i.e.,


employers, clients, or network)?
• Examples: Regular updates on social media, networking, providing value
through industry insights, or staying connected through personal
touchpoints.
o Students (Teaching and Mentoring).
o Institution (Professional Relationship).
o Colleagues (Peer Relationship).
o Industry Partners (Professional Partnership).
KEY PARTNERS

• Who can help you grow or promote your personal brand? Who are your
key collaborators?
• Examples: Mentors, alumni, colleagues, professional associations, or
online communities.
• My Key Partners:
o Institutional Administration (Academic and Research Funding).
o Colleagues (Joint Courses).
o Industry Partners (Projects, Internship, and Placement).
o Students (Feedback and Classroom engagement).
COST STRUCTURE

• What are the investments you need to make for building your personal
brand?
• Examples: Time spent on skill development, money invested in
certifications, or effort in maintaining an online presence.
• My Cost Structure:
o Time and Effort.
o Research Costs.
o Technology.
o Networking Costing.
REVENUE STREAMS

• What do you gain in return?


• Examples: Job offers, freelance gigs, promotions, or new connections.
• My Revenue Streams:
o Primary Income.
o Additional Income.
o Non-Monetary Benefits.

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