Text File Format (1)
Text File Format (1)
F O R MA T S
WHAT IS TEXT FILE FORMAT
FORMAT
ZIP RTF
PD TXT
F
HTML
DOC/DOCX
• DOC is the older format, used by
Microsoft Word versions up to 2007. • DOCX is the newer format, introduced with
It's a binary format, meaning it Microsoft Word 2007. It's based on the XML
stores data in a way that's not (Extensible Markup Language) standard,
directly readable by humans. This making it a more open and standardized
format is often associated with format. This means the file's content is stored
proprietary features and can in a structured, human-readable way. DOCX
sometimes cause compatibility files are generally more compatible with other
issues when opened in other word processing software and offer better
programs. support for features like embedded images,
tables, and complex formatting.
RTF
RTF is a good option for
sharing documents with basic
formatting across different RTF documents are designed
platforms, but it might not to transfer documents
preserve all the original between word processing
formatting and features. If software
you need more advanced
formatting or compatibility,
1
TXT documents only
contain text
3
Provide
examples of
Explain the
2
how the
reasoning branding will
behind the be
chosen branding implemented
elements. across
different
marketing
TXT channels.
THIS IS AN EXAMPLE OF A TXT FILE.
EXAMPLE OF
TXT
HTML HTML IS THE FUNDAMENTAL
LANGUAGE FOR CREATING
WEB PAGES. IT DEFINES THE
STRUCTURE, CONTENT, AND
BASIC APPEARANCE OF WEB
HTML, WHICH STANDS FOR PAGES, MAKING IT THE
FOUNDATION FOR THE VAST
HyperText Markup MAJORITY OF WEBSITES ON
Language, is the THE INTERNET.
foundation of the World
Wide Web.
INTERACTIVE CONTENT
HTML FILES CONTAIN HTML supports features
CODES THAT BROWSERS, like links, forms, and
LIKE INTERNET EXPLORER scripts, allowing for
OR SAFARI, TRANSLATE interactive and dynamic
INTO WEB PAGES web pages.
EXAMPLE OF
HTML
<!DOCTYPE HTML>
<HTML>
<HEAD>
<TITLE>MY FIRST WEB PAGE</TITLE>
</HEAD>
<BODY>
<H1>WELCOME TO MY
WEBSITE</H1>
<P>THIS IS A PARAGRAPH OF
TEXT.</P>
</BODY>
</HTML>
PDF
PROVIDE A PLAN FOR TRACKING AND ANALYZING
THE KPIS THROUGHOUT THE CAMPAIGN.
PORTABLE DOCUMENT NOT EDITABLE
FORMAT (USUALLY)