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Scales and Its Types

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15 views7 pages

Scales and Its Types

Uploaded by

Shreya Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SCALES AND ITS TYPES

BRM PRESENTATION

BY:AMAN AGRAHARI

BBA SECTION-E SEM-3

ENROLLMENT NO:74627901723
Scales and Its Type
Measurement scales are crucial in research and data analysis, as they
determine the type of information that can be extracted from the data.
There are several types of scales, each with its own unique
characteristics and applications.

3
Nominal Scale
Categorical Examples Operations
A nominal scale is a categorical Examples include gender (male, The only valid operations on a
scale that assigns labels or names female), race (Caucasian, African nominal scale are counting and
to different categories, without any American, Asian), and favorite determining the mode.
inherent order or numerical value. colors (red, blue, green).
Ordinal Scale
Ordered Categories Examples Operations

An ordinal scale is a scale that Examples include education levels Ordinal scales allow for ranking,
assigns numerical or descriptive (elementary, middle, high school, comparing, and determining the
values to different categories, with a college), military ranks (private, median, but not for calculating the
clear order or ranking between them. sergeant, captain, general), and Likert mean or standard deviation.
scales (strongly disagree, disagree,
neutral, agree, strongly agree).
Interval Scale
1 Numerical Values
An interval scale is a scale that assigns numerical values to
different categories, with equal intervals between the
values.

2 Zero Point
Interval scales have an arbitrary zero point, meaning the
zero value does not represent a complete absence of the
measured property.

3 Operations
Interval scales allow for calculating the mean, standard
deviation, and other statistical measures, but not for
determining ratios.
Ratio Scale

Absolute Zero
A ratio scale has a true zero point, indicating a complete absence of the measured
property.

Meaningful Ratios
Ratio scales allow for meaningful comparisons of ratios, such as "twice as tall" or
"half as heavy".

Arithmetic Operations
Ratio scales permit the full range of arithmetic operations, including addition,
subtraction, multiplication, and division.
Conclusion and Key
Takeaways
1 Understanding Scales2 Choosing the Right
Recognizing the different
Scale
types of measurement Selecting the appropriate
scales is crucial for proper scale for the research
data analysis and question and data type is
interpretation. essential for obtaining
meaningful and accurate
results.

3 Applying Scales Correctly


Properly utilizing the unique properties and operations of each
scale type can lead to more robust and reliable findings.

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