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Operations management
COURS NUMBER:MGMT3191
Presenter: Mr. Samuel G
CHAPTER ONE
NATURE OF OPERATIONS MANAGEMENT
• Every business is managed through three major functions: finance,
marketing, and operations management.
• Other business functions such as accounting, purchasing, human
resources, and engineering support these three major functions.
• Finance is the function responsible for managing cash flow, current
assets, and capital investments.
• Marketing is responsible for sales, generating customer demand, and
understanding customer wants and needs.
Cont’d
• Operations management ( OM) is defined by many authors in deferent ways;
OM is the set of activities that creates value in the form of goods and services
by transforming inputs in to outputs (Heizer and Render, 2011).
OM can be defined as the management of the conversion process, which
converts land, labor, capital, and management inputs into desired outputs of
goods and services (Roy, 2005).
OM is defined as the design, operations, and improvement of the systems that
create and deliver the firm’s primary products and services (Chase et.al, 2005).
In other way, OM is the business function that plans, organizes, coordinates,
and controls the resources needed to produce a company’s goods and services.
Cont’d
Operations management is the central core function of every company. This
is true whether the company is large or small, provides a physical good or a
service, and is for profit or not for profit.
Every company has an operations management function. Actually, all the
other organizational functions are there primarily to support the operations
function. Without operations, there would be no goods or services to sell.
Operations Management Functions and Model
Inputs Outputs
-Human resource Transformation Goods
-Facilities and process process Services
-Technologies
-Materials
Performance information
Figure1. OM model
Table 1.1 Examples of productive systems their inputs, transformation process and outputs
System Primary Inputs Resources Transformation Functions Typical Output
Hospital Patients MDS, Nurses, Medical Examination, surgery, monitoring ,
supplies, Equipment medication and Healthy
Therapy individual
Restaurant Hungry Customers Food, chef, wait-staff, Well prepared well served food
environment agreeable environment (physical and Satisfied
exchange customers
Automobile Sheet steel, engine parts Tools, equipment, workers Fabrication and assembly of cars High quality
factory physical) automobile
College or High school graduates Teachers book, classrooms Imparting knowledge and skills via Educated
university lecture (informational) individuals
Department Shoppers Displays, stocks of goods, Attract customers promote products Sales to satisfied
store sales clerks fill orders (exchange) customers
• The differences between manufacturing and service operations fall into the
six categories.
Manufacturing organizations produce physical, tangible goods that can be
stored in inventory before they are needed. And, service organizations
produce intangible products that cannot be produced ahead of time.
Manufacturing organizations most customers have no direct contact with the
operation. Customer contact is made through distributors and retailers. For
example, a customer buying a car at a car dealership never encounters the
automobile factory. However, in service organizations the customers are
typically present (inputs) during the creation of the service. Hospitals,
colleges, theaters, and barbershops are examples of service organizations in
which the customer is present during the creation of the service.
Cont’d
Third, service operations are subject to greater variability of input
than typical manufacturing operations. For example, each patient, each
lawn and each auto repair presents specific problems that often must
be diagnosed before it can be improved. Manufacturing operations
often have the ability to carefully control the amount of variability of
inputs and thus achieve low variability in outputs. Consequently, job
requirements for manufacturing are generally more uniform than those
for services.
Fourth, because of the on-site consumption of service and the high degree of
variation of inputs, service require a higher labor content whereas
manufacturing, with exceptions, can be more capital intensive (i.e.,
mechanized).
Fifth, measurement of productivity is more straightforward in
manufacturing due to the high degree of uniformity of most manufactured
items. In service operations, variations in demand intensity and in
requirements from job to job make productivity measurement considerably
more difficult.
For example, compare the productivity of two doctors. One may have a
large number of routine cases while the others do not, so their productivity
appears to differ unless a very useful analysis is made.
Cont’d
The final distinction between manufacturing and service operations
relates to the measurement of quality. Since manufacturing systems tend
to have tangible products and less customer contact, quality is relatively
easy to measure.
However, the quality of service systems, which generally produce
intangibles, is often very difficult to measure. Coupled with this, the
subjective nature of individual preferences further makes the
measurement of services difficult (objective measurement of quality is
sometimes impossible).
The distinctions between manufacturing and service operations are as follows
Characteristics Manufacturing operation Service operation
Productivity =
Cont’d
For example, if unit produced 1,000 and labor-hours used is 250, then
Example: Let’s say that output is worth of 382 birr and labor and materials
costs are 168 and 98 birr, respectively. A multifactor productivity measure
of our use of labor and materials would be
Productivity = 1.436
Productivity in the Service Sector