Scribd
Upload
8 views6 pages

Chapter 2

Uploaded by

Eslam Samy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
8 views6 pages

Chapter 2

Uploaded by

Eslam Samy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 6

Chapter 2

The Characteristics and Processes of Applied


Scientific Research

Research Methods
for Business
Characteristics of applied scientific
research:
1. Relevance to practice of business: research must have a clear, specific and
important purpose to solve or improve a situation.

2. Rigor: research must be free of errors, especially when collecting and


analyzing data.

3. Testability: research must not address issues that can not be measured or
proven false.

4. Replicability: the research procedures are explained in detail so that others


may replicate the study.

5. Objectivity: conclusions of the research come from actual data.

6. Intelligibility: study is understood by managers and non-specialists.

Research Methods
for Business
Applied Research Process
• The CIO notices that the newly implemented 15 million EGP
ERP system is not being used. She begins to ask why.
• She talks with some of the employees about why they are not
using the system. She also reads studies on resistance to new
ERP systems in companies.
• Based on the above, she diagnoses the problem as that of
training.
• She designs a new training program to solve the problem.
• She implements the program by offering it to patch of
employees.
• She evaluates the results and concludes with several lessons
learned.

Research Methods
for Business
Applied Research Process
• Discussions in the executive council of a large manufacturer of
home appliances indicates that employees are showing signs
of disengagement and apathy. They ask the HR manager to
investigate the levels of job satisfaction among employees.
• The HR marketing reads the literature on job satisfaction and
selects a scale to use. He also identifies sample size and
design.
• With the help of a team, he collects data from 250 employees.
• He reports that results of her study to the executive council.
• The council decides to take action to improve satisfaction (or
to conduct another study on improving job satisfaction).

Research Methods
for Business
Applied Research Process
• The sales manager of a large online retailer has just finished
attending a seminar on the power of data analytics.
• Convinced of its potential, the manager talks with his analytics
specialist on how to use the company’s big data to improve
sales of electric kitchen ware (blenders and mixers).
• Using cluster analysis, the analyst discovers that a specific
customer profile is more likely to purchase these items.
• The sales manager wit the support of the marketing manager
designs a promotion campaign targeting these customers.

Research Methods
for Business
Challenges of Applied Research
• Politics
• Managing time and cost

Research Methods
for Business

You might also like