What is an email?
Email (Electronic mail)
─ is defined as the transmission of
messages over communications network.
─ is the most oldest and the most
popular services that is provided.
─ transmitted between two dedicated
server folders: sender and recipient.
Discussing Topics
Facilitating
Discussion
Seeking and
disseminating
Assessing One’s
Conducting Work
Surveys
From: Example:[email protected]
o.com
JCRUZ is the user id
Subject: @yahoo.com is the domain.
CC:
BCC:
Sending Email Messages
Follow these step-by step instructions to
send an email.
Step 1: Log in your Gmail account so that
you are on the dashboard(main page)of
your mail account.
Step 2: Click compose
Step 3: A new blank email window will
open up. In the ‘To’ box, type in the email
address of the recipient.
Step 4: You might want to include someone else in
your email to ‘keep them in the loop’. You can do
this by clicking Cc or Bcc, which will open another
field. ‘Cc’ means ‘carbon copy’ and ‘Bcc’ means
‘blind carbon copy’.
Step 5: The subject field allows you to give the
recipient an idea of the topic of your email, like a
heading. You don’t have to put anything in the
subject box, but it can help when viewing and
sorting email.
Step 6: Email text can be formatted in a similar way
to text in a word document. You can change the font
style, colour and size using the formatting icons. You
can also create bullet points and check the spelling
of your email. Choose your formatting from the
menu shown.
Step 7: Type your message in the
main body field of your email.
Step 8: When you’re happy with your
email, click the blue Send button at the
bottom of the compose window.
Step 9: The email you’ve sent will now
be stored in the ‘Sent Mail’ folder on your
Gmail dashboard. You may have to run
your mouse pointer over the Inbox folder
link to see the other folders.
Step 10: You may start an email but
then decide to come back to it later
rather then sending it straightaway.
Gmail saves your drafts automatically. So
you can simply close the email and the
unfinished email will be saved to your
‘Drafts’ folder. When you decide that
you’re ready to send it, you can retrieve
it from the ‘Drafts’ folder by clicking
Drafts and then clicking the correct item
in the ‘Drafts’ folder list. Finish the email
and click Send as normal.
Questions to Ask Yourself Before
Sending an Email
1. Who?
Who is your audience?
Determine who is your audience so that the
content is relevant to them. So don’t answer to this
question by saying « everyone on my list ». It is way
better to send the right message to the right
people.
2. What?
What do you want them to do after they receive
your email?
That means you have to set a specific goal. That goal
must be an action you can quantify! Here are good
examples of goals: subscribing to your blog
downloading an ebook registering for a demo of
your product
3. When?
When is it the appropriate time to send
your email?
This is not about the time or day in the week. It’s
about when in the Buyer’s Journey is it the best
time.
4. Where?
Where is your audience going to read your email?
5. Why?
Why are you sending this message?
You want your email to be both beneficial for
you/your company and your recipients.
6. How?
How will you know you’ve met your goal?
Don’t send an email campaign without having a
clear goal in mind, and knowing how to say if your
campaign was a success or not. It has to be
something quantifiable. Don’t just check the clicks
and opens. Check also the website traffic, the social
media engagement and other metrics that could be
related to your campaign
Tips for writing an Effective E-mail