Chapter 3. Imaging and design
Chapter 3. Imaging and design
CHAPTER III
Covering Topics:
know?
Image
Image and Design
What is an image?
Representation of the
external form of a person or
a thing in art.
2 Dimentional Image, such
S
as photograph or screen
display
as photograph or screen
display
• Utilize
• Focuses on the
• Focuses on visual arrangement of
principles of
elements like design such text and images
images, colors, as balance, on a page.
and typography. contrast, and
alignment. • Aims to ensure
• Aims to create • Require readability and a
visually creativity and logical flow of
appealing and an
information.
engaging understanding
of visual
designs. • Commonly used
communicatio
n. in print media,
• Often used in web design, and
• Aim to convey
branding, a message publications.
advertising, and effectively to
digital media. the audience
Design is a plan of creating an idea
through a combination of texts,
images, and other elements that are
placed together artistically, whereas,
the layout is a term used as the
process of organizing and arranging
these elements in a design as you
plot it in a paper
Basic Principles of Design and Layout
Balance
Emphasis
Alignment
Contrast
In this activity you need to gain access on the internet using your computer or
mobile phone. Choose at least two and browse the websites listed below and
evaluate the layout and design of their pages. Grab and paste a screenshot of your
chosen page and explain the principles of design and layout applied. Use Microsoft
word for your output and print it out.
1. https://www.deped.gov.ph
2. https://education.minecraft.net
3. https://teachforthephilippines.org
4. https://arvr.google.com/ar
5. https://www.canva.com
Activity 2.
Directions: Choose the letter of the best answer. Write the chosen letter on a separate sheet of paper.
1. Monochromatic uses one color in a design. Its advantage is to create balance and to match the color in an artwork. However,
this may lack energy and may look monotonous. How will you use the monochromatic scheme to create variations?
A. Use complementary colors
B. Adjust the saturation and value
C. Change the hue of the artwork or every element
D. Choose a design that is more suitable for the color scheme used
3. Which of the following refers to the plan of creating an idea through a combination of texts, images, and other elements that
are placed together artistically?
A. Design C. Layout B. Graphic D. Message
4. Which principle of design is when a designer arranges the elements or text according to its context?
B. Balance C. Harmony B. Emphasis D. Hierarchy
5. Which type of balance gives a mirror-like design that is proportionally equal to the other side?
A. Asymmetrical
B. Symmetrical
C. Semi-Balance
D. Semi-Proportion
Activity (by pair)
DIRECTIONS: Create a graphic novel with a minimum of 7 slides, and maximum of 10
slides using PowerPoint Presentation applying the basic principle of design and lay out and
integrating steps in creating an effective presentation.