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CONFIDENTIAL

HappyHour Co. Company Profile

Leading producer of beer, spirits and non-alcoholic beverages in Singapore & Malaysia growing current operations

Overview
Key financials
 Asia bases producer of beer , spirits , and non- alcoholic beverages.
US$mm FY18A FY19A FY20E
 Operations include manufacturing, distribution, and direct sales in Revenue 900 961 1,071
Singapore (HQ), Malaysia (manufacturing is outsourced to Brew.co.), and Growth
(%) 7% 11%
china.
 Recently expanded operations to china and has expansion plans for Beer 100 110 135
Cambodia.
ile
rtT
a
h
C

Spirits 75 85 105
Non-alcoholic
 Majority owners and co-founders Ms. Happy looking to exit with no close beverages 50 55 60
family inherit the business EBITDA 225 250 300
 Key strengths: Margin(%) 25% 26% 28%

 Largest beer and spirits company in Singapore & Malaysia. NPAT 135 153 193
 Largest non-alcoholic beverages in Malaysia. Margin(%) 15% 16% 18%
Indicative valuation
 Developed a strong supply chain with strong relationship with distributors.

shareholders
US$mm
2020E EBITDA
20%
Growth (%)

20% 60% EV/EBITDA Multiple


Valuation Range 3,000-3500

Happy Family Hour Family Co Family


1

Source:Notes on HappyHour co v3
CONFIDENTIAL

Overview of auction process and key workstreams

Date Event Key workstreams


Mar 9, 2020 Access to indicative Bid Documents Valuation
 Initial valuation analysis based on indicative bid
documents
9am Apr 9,2020-5pm Indicative Bid Q&A submission Due Structure and financing
Round 1:
Indicative Bid Apr  Begin financing discussion
Phase
13,2020 (HKT) Approvals
5pm May Indicative Bid Due  Collect and confirm required approvals
13,2020(HKT)

Late May 2020 Start of Final Bid Phase Site visit & management presentation
Release of Process Letter Two  Organize site visit and presentation
Due diligence
 Conduct due diligence based on new information
collected
Round 2: Final  Organize Q&A Submissions
Bid Phase Late July 2020 Final Bid
Valuation
 Finalize valuation based on the financial forecasts
Financing
 Confirm sources for financing

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