Presentation for 247 AutoCare

247
AutoCare
Your Car Our Service
Summer
2021
MGT 368.18
Submitted To, Submitted By,
Hamida Mosharraf Moniea • Arup Kumar Pal (1711525630)
Lecturer • Sakib Ur Rashid (1813618630)
School of Business & Economics
North South University • Sanjida Sultana (1530436630)
• Nourin Tabassum (1812277630)
• Fahim Shahriar Akash (1931237030)
• Md. Rashadul Hasan Tipu (1931605030)
Description of Business
• Online based car service shop

• Provides home service
• Provides imported car parts
3
Marketing plan
• Target market- age, occupation, area, interests.

• Product- servicing, wash and cleaning,
changing parts, polishing etc.
• Price- starting from 500 till the limit of
customization.
• Place- near Uttara, Bashundhara, Baridhara,
Gulshan, Banani & Badda.
• Promotion- leaflets, Facebook page, through
influencers.
4
Business Environmental
Analysis
• To establish any type of business, It's a very critical
for entrepreneurs to conduct thorough research
and understand the external environment of the
trade country, including political, economic, and
legal aspects.
• P- Political Analysis
• E- Economic Analysis
• S- Social Analysis
• T-Technological Factor
• E- Environmental Factor
• L- Legal Factor
Competitive
Analysis
• Direct Competitors:
• Indirect competitors:
• Market-Segmentation:
• Geographic - Segmentation:
Organizational Pl
an
Ownership
structure:
• 247 AutoCare was created by six individuals who all shared the
same vision. To realize that ambition, each of the six founders has
an equal stake in the company and hence owns the same number of
shares.
Operational
Plan
• Location: Bashundhara
• Space: Workshop-4000 sq ft, Corporate Office 3200 sq ft
• Raw materials: Rubber, plastics, steels and aluminum
• Engineered materials: Gasoline, oil, petroleum etc.
• Car Wash
• Supply and storage capacity of Spare parts
• Efficient Employees and laborer’s skills
• Minimizing Cost
• Quality Maintenance (Parts)
• Product Warranties from 06 months to 03 years
Flow Of Orders For
Service
Action
Plan
• Efficient timeline.
• Faster process.
• 100% targeted success.
• Effectiveness.
• Managing business environment fluctuation.
Technology
Utilization
• Internet
• Servers
• Software and hardware:
 Conducting research and analysis -SQL, SPSS, MySQL, Microsoft office suite.
 Correspondence-Yondo, slack and Google docs.
 Marketing management - Buzzsumo and Mail chimp
 Productivity management- Severa, Ecquire and Due.
• Providing App both for IOS and Android Platform
• High tech camera
• Utilizing strategies
Budgeting &Applications of
Funds
Sources of Funds (BDT)
Fund Source (BDT 450,000*6 Members) 2,700,000
Applications of Funds (BDT)
Trade Logo & Company New Registration 5,000
Articles of Memorandum 5,000
License 7,000
Maintenance Cost 36,000
Registration 37,000
Generator 120,000
Computer &Equipment’s 300,000
Furnitures 200,000
Insurance Fee 250,000
Yearly Marketing &Distribution (BDT 25,000*12) 300,000
Raw Materials 900,000
Yearly Rent Fee (BDT 45,000*12) 540,000
Total Applicational Cost 2,700,000
Pro Forma Yearly Income
Statement (July 2021 – June
2026)
Project Years 2021-22 2022-23 2023-24 2024-25 2025-26
Revenue (Growth Rate 15%) 3,480,200 4,002,230 4,602,565 5,292,949 6,086,892
COGS (30% of Revenue) 1,044,060 1,200,669 1,380,769 1,587,885 1,826,068
Gross Profit 2,436,140 2,801,561 3,221,795 3,705,065 4,260,824
Salaries &Benefits (Growth Rate 9%) 564,000 614,760 670,088 730,396 796,132
Rent Fee (45,000*12) 540,000 540,000 540,000 540,000 540,000
Marketing &Distribution (25,000*12) 300,000 300,000 300,000 300,000 300,000
Maintenance Cost (3,000*12) 36,000 36,000 36,000 36,000 36,000
Total Expenses 1,440,000 1,490,760 1,546,088 1,606,396 1,672,132
Earnings before Tax 996,140 1,310,801 1,675,707 2,098,668 2,588,692
Tax (10%) 99,614 131,080 167,571 209,867 258,869
Net Earnings 896,526 1,179,721 1,508,136 1,888,801 2,329,823
Break Even Point & A Brief
Description
Initial Investment BDT 2,700,000

Net Income in First Year (2021-22) BDT 896,526
Payback Period (2,700,000/896,526) = 3 Years (Approx.)
Initial Start Up
Timeline
Legal Procedure (2-3 weeks)
Licensing and permits (8-9 days)
Office and service centre selection (10-15 days)
Training and certificate (1.5-2 months)
Purchase of equipment (7-10 days)
Initial Marketing Activities (7 days)
Final opening of the business will be on 15th December 2021.

Critical Risk Assessment
Service price Competitors price Inexperienced

forecasting errors cut workers
Lack of practice of
Lack of expected
mid highway car
customers
servicing in BD.
Contingency Plan
The business will always stick to the latest trends in the car
servicing business include vehicle reliability, digitalization
and automation of the process, enhanced telematics, and
customer connectivity.
If mid highway servicing doesn’t go according to the plan,

the business can postpone this service line and invest in
other for the time being.
If competitors do price cut in some relevant services, then

247 Autocare will focus to the other with higher quality.
THANK YOU!
And
That’s
All

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247

• Online based car service shop

• Target market- age, occupation, area, interests.

Initial Investment BDT 2,700,000

Licensing and permits (8-9 days)

Office and service centre selection (10-15 days)

Training and certificate (1.5-2 months)

Purchase of equipment (7-10 days)

Initial Marketing Activities (7 days)

Final opening of the business will be on 15th December 2021.

Service price Competitors price Inexperienced

If mid highway servicing doesn’t go according to the plan,

If competitors do price cut in some relevant services, then

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