Mobil-Oil-Company-A-Comprehensive-Report (2)

MOBIL 1 FROM DAY ONE
MAL Pakistan Ltd :

A Comprehensive Report
MAL Pakistan LTD in Pakistan is the Marketing Alliance of
ExxonMobil Lubricants and Specialties and exclusive
Marketers of ExxonMobil Chemicals Asia Pacific..
Mobil™ lubricants are the leading global energy provider,
delivering reliable and sustainable energy solutions to
businesses and consumers worldwide. This comprehensive
report explores the company's profile, market analysis, financial
performance, and future outlook.
Members' Names:
1. Iffat Batool
2. Kashaf ul Eman
3. Yahya
4. Husnain
5. Mehdi
Executive Summary
This reports Cover the over all understanding of Mobil lubricants available in Pakistan.
MALP has the exclusive rights of marketing ExxonMobil lubricants
The company has the status of Marketing Alliance partner, which is above the franchise/distributor
model.
Mobil™ has transferred the product technology to MALP for blending products in Pakistan. This initiative
has allowed the consumers to enjoy the world class products in comparison to SHELL, CALTEX, CASTROL
and others.
Mobil™ is the leader in Industrial grades and among the top 5 brand in Automotive sector.
Very much active on Social Media. Recently launched a YOUTUBE series GET IT RIGHT WITH MOBIL
for car enthusiasts to debunk the myths, consumers have regrading vehicles and lubricants.
Available on LinkedIn, Facebook, You tube, TikTok and Threads

Objectives :
To learn actual realities and evaluate how does a company operates.
Scope of the report :

To understand the dynamics of the selected company and translate the learning of the course.
Methodology :
• In person Interview
• Market Survey with retailers
• Online Presence of the brand on Social media
Current Situation Analysis:
At the moment lubricant industry is under pressure due to the following factors
• High Inflation Rate
• High exchange rate (Forex)
• Cost of Capital
Market Overview:
Mobil™ is among the top brand in Passenger and Commercial vehicle lubricants. Major competition is SHELL
CHEVERON CASTRIL ZIC KIXX TOTAL and others.
Mobil™ is known for performance and protection in the market. Mobil 1 the flagship brand followed by Mobil
Super, Mobil Special and in Commercial lubricants Mobil Delvac series.Pegasus, Rarus etc
SWOT Analysis :
Strength : Mobil 100 years history establishing trust on brand, Product Range, Competitive Grades in
Automotive and Industrial Segment
Weakness : Less Marketing, Low awareness,
Opportunity : New Grades, e.g. Synthetic, Semi Synthetic and mineral.
Threat : . High Cost of raw material, Forex Rates
Strategic Goals
• Tap New customers
• New territories
• Offer better Price
• Blend new required Grades
• Increase Plant Capacity
Action Plan:
• Increase sales Team
• Hire New Distributors
• New Vendors for procuring Raw Materials
• Adding new production Lines for more production.
Implementation Timeline
Under Board approval.
Resource Allocation
Major Allocation of funds have been allocated to Raw Materials procurement and Bank LC’s
Risk Management
Management Committee evaluates under the guidelines of the Board.
• Financial Risk
• Production Risk
• Market Exposure Risk
• Supply Chain
Performance Metrics
The company evaluates performance on monthly, quarterly semi annually and annual basis with board
members and ExxonMobil .
Company Profile
Established in 1999 Global Footprint Diverse Portfolio

(Pakistan)
Mobil™ has a rich history With operations in over The company's portfolio
spanning over 100 years, 200 countries, Mobil™ is a includes a wide range of
with a strong focus on truly global energy leader, products and services,
innovation and serving diverse markets including fuels, lubricants,
technological and communities petrochemicals, and
advancements. worldwide. renewable energy

solutions.
Market Analysis
1 Emerging Markets
Rapid economic growth in developing regions, such as Asia and
Africa, is driving increased energy demand.
2 Sustainability Trends
Consumers and businesses are seeking more environmentally-
friendly energy solutions, creating opportunities for Mobil™.
3 Technological Advancements
Innovations in energy, energy storage, and distribution are
transforming the energy landscape.
Financial Performance
Revenue Growth Profitability Diversification
Mobil Oil Company has The company's efficient The company's strategic
consistently delivered operations and cost- investments in renewable
strong revenue growth, effective strategies have packaging solutions and
driven by its diverse led to sustained other emerging sectors
product portfolio and profitability and attractive have diversified its
global reach. shareholder returns. revenue streams.
Challenges And Risks:
Operational Efficiency
1 Streamlined Processes 2 Supply Chain Integration
Mobil™ has implemented lean The company's robust supply
manufacturing and automation chain management ensures
to optimize its production and reliable, cost-effective, and
distribution operations. sustainable delivery of products
worldwide.
3 Innovative Technologies
Mobil ™ leverages the latest digital technologies, such as IoT and data
analytics, to enhance operational performance.
Sustainability Initiatives
Renewable Waste Water Community

Energy Management Stewardship Impact
Investing in Zero Implementing Optimizing water Engaging with local
Waste Packaging comprehensive usage and ensuring communities to
solutions to reduce waste reduction responsible water support
the company's and recycling management in its environmental and
carbon footprint. programs across its facilities. social initiatives.
operations.
Future Outlook
Renewable Energy Expansion
Scaling up investments in solar, wind, and other renewable energy
projects to meet growing global demand.
Digital Transformation
Leveraging advanced technologies, such as investing in Digital and
Social Media Platforms for connectivity of brand with Consumers to
improve experience.
Global Expansion
Exploring new market opportunities in emerging economies and
diversifying its geographic footprint.
• Company offers a wide range of innovative products and services that cater to the
diverse needs of our customers.
• We have exciting career opportunities across various departments, allowing
individuals to grow and thrive within our organization.
• We are a market leader, known for our exceptional quality, customer-centric
approach, and industry-leading expertise.
• Our customer base spans a diverse range of industries and sectors, reflecting the
versatility and adaptability of our offerings.
• At the core of our success lies a strong commitment to our company values and a
vibrant, inclusive culture that empowers our employees.
Conclusion
Mobil’s™ comprehensive report highlights its strong
performance, innovative strategies, and commitment to
sustainability. The company is well-positioned to navigate the
evolving energy landscape and deliver long-term value for its
stakeholders. The Company has a significant presence in
Karachi, playing a vital role in the city's energy sector. Through
its distribution network and service stations, they provides high-
quality petroleum products to meet the diverse needs of
Pakistan’s to B2C & B2B. Additionally, Mobil's commitment to
safety, environmental sustainability, and community
engagement underscores its contribution to Karachi's
development and progress.

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MOBIL 1 FROM DAY ONE

MAL Pakistan Ltd :

MALP has the exclusive rights of marketing ExxonMobil lubricants

Available on LinkedIn, Facebook, You tube, TikTok and Threads

Scope of the report :

Established in 1999 Global Footprint Diverse Portfolio

innovation and serving diverse markets including fuels, lubricants,

technological and communities petrochemicals, and

advancements. worldwide. renewable energy

Renewable Waste Water Community

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