Lecture 6 Motivation
Lecture 6 Motivation
Lecture 6 Motivation
OR
• Principles to follow:
– Reward ONLY desired actions
– Reward quickly (signals link)
– Rewards encourage repetition (reinforcement)
– Reward more effective than punishment
– Repeated reinforcement brings permanent change
– However…Psychological drift to old behaviour??
Theories of motivation:
Content vs. Process Theories
Content Theories: Process Theories:
theories of motivation which suggest that theories of motivation which suggest that
the content of work should be designed so motivation is a result of individual processes
as best to meet the needs which motivate of perception, comparison and calculation
workers e.g. e.g.