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Tools in Data Collection Survey 1

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10 views32 pages

Tools in Data Collection Survey 1

Uploaded by

aceflores2007
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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TOOLS IN DATA

COLLECTION
RECALL THE ADVANTAGES AND
DISADVANTAGES OF A
QUESTIONNAIRE AND AN
INTERVIEW.
INTERVIEW
An interview aims to verify information
gathered from written sources and clarify
points of information.
It can be structured or unstructured verbal
communication between the researcher and
the subject.
ADVANTAGES OF INTERVIEW
1. Data from the interview are useful
2. There is an assurance on the depth of response
3. It can be a basis for the construction of
questions
4. Participant’s response can be clarified
5. No questions will be overlooked
6. Flexibility of response is allowed
DISADVANTAGES OF INTERVIEW

1. Time consuming and costly


2. It is open to the researcher’s
biases
CHARACTERISTICS OF A GOOD
INTERVIEW QUESTION
1. Encourages narrative responses which convey
more opinion and information.
2. Identifies descriptive and detailed answers.
3. Responses are personal and based on first-hand
experiences.
4. Emotional responses are significant to the
research question under study.
QUESTIONNAIRE
This is the most common instrument that
contains series of questions to gather
data which the participants can answer in
oral or written form.
Questionnaire can be open-ended or vice
versa.
ADVANTAGES OF QUESTIONNAIRE
 1. It is practical.
 2. Great number of information can be gathered
from number of people in a short period of time
and in a relatively cost-effective way.
3. It can be conducted by the researcher or by
any number of people with limited effects to its
validity and reliability.
ADVANTAGES OF QUESTIONNAIRE
 4. The results of the questionnaires can be acquired
immediately and can be easily quantified by either a
researcher or by using a software package.
 5. It can be analyzed more systematically and
objectively that other forms of research.
 6. It can be used to compare other research and may
be used to measure change.
 7. It can aid in the creation of new theories or to test
present hypotheses.
DISADVANTAGES OF
QUESTIONNAIRE
 1. It is not sufficient to express and understand
subjective forms of information such as feelings,
opinions, etc.
 2. It lacks validity.
 3. Respondent may only answer any item of his choice.
DISADVANTAGES OF
QUESTIONNAIRE

 4. The length of questions may influence the respondent’s


interest.
 5. It is costly.
 6. Results may vary depending on the comprehension of
the respondents.
CHARACTERISTICS OF A GOOD
QUESTIONNAIRE
1. Encourages narrative responses which convey
more opinion and information.
2. Identifies descriptive and detailed answers.
3. Responses are personal and based on first-hand
experiences.
4. Emotional responses are significant to the
research question under study.
DEGREE OF THE STRUCTURE OF QUESTIONS
 1. Open-Ended Question

This gives respondents the ability to answer based on


their own words.
 2. Close-Ended or Fixed Response

This enables the respondents to choose one of the given


alternatives
 3. Dichotomous Question

Requires the respondents to answer between two


responses such as yes/no, male/female etc.
DEGREE OF THE STRUCTURE OF
QUESTIONS
4. Multiple Choice Question

Offers more than one choice.


5. Cafeteria Question

A special type of multiple-choice questions


wherein the respondents are asked according
to their own point of view.
DEGREE OF THE STRUCTURE OF
QUESTIONS

6. Rank-Order Question

The respondents are asked to choose an answer


from greatest to least.
7. Rating Question

This type is where the respondents are asked to


judge a topic an ordered dimension- in scales of 1-5.
SURVEY

It is defined as the quantitative method of


collecting information from different questions.
 It is a process where a researcher uses survey
questions to the respondents, where the
gathered responses are treated statistically to
analyze and draw meaning from it.
ADVANTAGES OF SURVEY
1. High representativeness
2. It is less expensive.
3. It is more convenient to be used in data
gathering.
4. It has a good statistical significance.
5. There is lesser or no observer subjectivity.
6. It gives precise results.
DISADVANTAGES OF SURVEY
1. The design is inflexible.
2. Is not ideal for controversial issues.
3. Possible inappropriateness of questions
may take place.
CHARACTERISTICS OF A GOOD
SURVEY QUESTION

1. It must be truthful.


2. Elicits specific answer to specific questions
3. Can accommodate all possible answers. A
good question allows varied multiple
responses.
CHARACTERISTICS OF A GOOD
SURVEY QUESTION

4. Should have mutually exclusive options


5. Question transition and arrangements
should be smooth and logical
6. No erroneous assumptions.
7. Uses objective questions and does not
imply desired answer.
CHARACTERISTICS OF A GOOD
SURVEY QUESTION

8. Does not contain unclearly defined words


or abbreviations and acronyms
9. Does not ask the respondents to rank
more than five items in each series.
10. Includes personal questions at the end of
the survey
TYPES OF SURVEY QUESTIONS
1.Open-ended questions
2.Closed-ended questions
 Nominal questions
Likert scale questions
Rating scale (or ordinal) questions
'Yes' or 'no' questions

https://www.hotjar.com/blog/survey-questions/
Open-ended questions
-give your respondents the freedom
to answer in their own words, instead
of limiting their response to a set of pre-
selected choices
Open-ended questions
Examples of open-ended questions:
• What other products would you like to see us
offer?
• If you could change just one thing about our
product, what would it be?
Closed-ended questions
-limit a user’s response options to a set of
pre-selected choices.
Nominal questions
Likert scale questions
Rating scale (or ordinal) questions
'Yes' or 'no' questions
Nominal questions
-A nominal question is a type of survey
question that presents people with multiple
answer choices; the answers are non-
numerical in nature and don't overlap.
Example Nominal questions
Which browser are you using?

1.Chrome
2.Safari
3.Firefox
4.Explorer
Likert scale questions
-The Likert scale is typically a 5- or 7- point scale that
evaluates a respondent’s level of agreement with a
statement or the intensity of their
reaction towards something.
The scale develops symmetrically: the median number
(e.g., a ‘3’ on a 5-point scale) indicates a point of
neutrality, the lowest number (always a ‘1’) indicates
an extreme view, and the highest number (e.g., a ’5’ on
a 5-point scale) indicates the opposite extreme view.
EXAMPLE LIKERT SCALE QUESTIONS
 How satisfied were you with your customer service experience?
 1 - Very dissatisfied
 2 - Somewhat dissatisfied
 3 - Slightly dissatisfied
 4 - Neither satisfied nor dissatisfied
 5 - Slightly satisfied
 6 - Somewhat satisfied
 7 - Very satisfied
Rating scale questions
-are questions where the answers map
onto a numeric scale (such as rating
customer support on a scale of 1-5, or
likelihood to recommend a product from 0 to
10).Rating scale (or ordinal) questions
Rating scale questions
 Examples of rating questions:
• How likely are you to recommend us to a
friend or colleague on a scale of 0-10?
• How would you rate our customer service on
a scale of 1-5?
‘YES’ OR ‘NO’ QUESTIONS
These questions are super-straightforward:
they require a simple ‘yes’ or ‘no’ reply.
Examples of Yes/No questions:
• Was this article useful? (Yes/No)
• Did you find what you were looking for
today? (Yes/No)

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